Month Long Campaign to Sell Kitchen Stand Mixers
Drive Online Sales
Reach an Audience of people who like to Bake
Client Measurement via Last Click Attribution only
Given our clients goal was on driving sales only, we ran two strategies. The first strategy heavily focused on context, the second strategy focused on leveraging data. Both strategies had an underlying focus on viewability, where we targeted to hit a minimum of 70% viewability over the campaign flight.
Contextual Targeting Strategy
We focused on running contextually alongside recipes that mentioned or required the ingredients be mixed. As such we targeted ;
Our Data Strategy had different techniques, but basically focused on people that had seen the advertisers creative, had clicked on the creative, had visited the landing page but did not convert.
Over a 30 day period Gourmet Ads generated hundreds of Kitchen Mixers sales (Avg price was $600+) using Last Click Attribution.
Advertiser has used Gourmet Ads multiple times since, especially for Kitchen Products at Key Sales Periods
Exceeded client’s expectations in terms of performance
Viewability was 73.1% During the Campaign Flight.
Internally our Ad Ops Teams consider this one of our best performing campaigns ever.