Campaign for the launch of a new Fitness Tracker
Reach 4 key audiences’ people who live a Healthy Lifestyle, Fitness Fanatics, Gym Junkies and Dieters.
A 5th (somewhat less important) audience was people buying gifts for the key audiences.
Achieve a minimum of 70% Viewability (MRC)
Achieve High Completion Rate for Video
High User Engagement and Conversions