St. Patrick’s Day Advertising

St. Patrick’s Day honors St. Patrick, the patron saint of Ireland, and is a widely known Irish holiday filled with food, drink, and parties. It’s a great time for friends and family to get together, and it is a perfect time to launch your advertising campaign for those who want to celebrate the day with new recipes and at bars and restaurants!

St. Patrick’s Day Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting for their St. Patrick’s Day Advertising Campaign.

St. Patrick’s Day Contextual Targeting

  • St. Patrick’s Day Recipes

  • Irish Recipes

  • Side Dish Recipes

  • Beer Recipes

  • Holiday Recipes

St. Patrick’s Day Audience Segments

These segments can be used uncoupled in your own DSP

  • Holiday Cooks

  • Grocery Buyers

  • Household Cooks

  • Recipe Content

St. Patrick’s Day Advertising Campaign Options 

St. Patrick’s Day Dates  

  • 2019 – 17th March

  • 2020 – 17th March

  • 2021 – 17th March

  • 2022 – 17th March

  • 2023 – 17th March

  • 2024 – 17th March

The History of St. Patrick’s Day

St. Patrick’s Day is celebrated annually on March 17th and the festivities consist of honoring Irish culture through food and drink. The holiday was first celebrated in the US in 1737 and was organized by the Charitable Irish Society of Boston and included a religious service and feast. There is usually a significant amount of drinking because traditionally Christians were allowed to pause lent restrictions on food and alcohol consumption in order to celebrate.

There are large parades in many cities and, of course, quite a bit of green and shamrocks. The shamrock became a symbol of the holiday because of St. Patrick’s use of it to illustrate the Holy Trinity. One of the most notable celebrations happens in Chicago, where they dye the river green and have a huge parade.

St. Patrick’s Day Advertising

Since St. Patrick’s Day is centered around food and drink, many people will be searching for new recipes to try out for their holiday parties. They will be looking for anything from traditional foods like corned beef, cabbage, and shepherds pie, to fun shamrock shaped desserts and green drinks. It is a great opportunity to offer sales and discounts on green products – you can boost your sales while helping people get in the holiday spirit!

Most of the increased sales are centered on ingredients such as potatoes, oats, barley, cabbage, beef, and alcohol. Many will choose Irish drinks such as Bailey’s or Guinness beer. For the most part, people want to eat delicious food and drink while being festive by making them green or shamrock-shaped. It is key to take advantage of this as you can grow your business by being a source of both tasty foods and fun ideas.

Regardless if your company specializes in traditional Irish foods or not, any brand that offers traditional party favorites like chips or finger foods can benefit from St. Patrick’s Day Ads. Gourmet Ads has a wide network to help you make the most out of this St. Patrick’s Day, so it is essential that we are part of your media mix leading up to the holiday.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.