Chinese New Year Advertising
Not all cultures celebrate the new year on the same timeline. The Chinese New Year celebrates the new year according to the traditional Chinese calendar, and it is celebrated on the new moon that appears between January 21 and February 20.
That means it’s not always celebrated on the same day every year. So as a brand, you’ll want to watch out for when this holiday is coming up each year. It offers a unique opportunity for targeting your ads to particular market segments. That being said, observance of the holiday always starts on the 15th day of the year, which is the time of the Lantern Festival. Knowing that makes it easier to plan and schedule your Chinese New Year ads.