Gourmet Ads Marketplace our Private Ad Exchange
Agency Trading Desks, Demand Side Platforms (DSPs), Retargeters and Brand Advertisers can now access Gourmet Ads inventory using RTB (real time bidding) via our Private Ad Exchange.
Our Private Ad Exchange, called the Gourmet Ads Marketplace allows advertisers to reach our audience of household grocery buyers in a real-time bidding environment. Advertisers can run campaigns at scale, quickly and cost effectively across our entire portfolio of recipe and cooking publishers.
The Gourmet Ads Marketplace will be an ideal fit for advertisers looking to build brand awareness and reach an engaged foodie audience on sites featuring content like recipes. In addition to buying directly from the marketplace, advertisers can layer in data from enabling more precise targeting and less wasted impressions.
Benefits for Private Ad Exchange Buyers;
- “First Look” at Ad Impressions
- Brand Safe Inventory (Our content only features cooking and recipe websites)
- Inventory Includes Above the Fold Impressions
- Pre-negotiated CPM pricing arrangements
- Efficiency gains through programmatic buying
- Ad Sizes include 300×250, 160×600, 728×90
- Digital Media Buying at Scale
- Use either your own 1st party data or 3rd party data to improve audience targeting
- Lock in a fixed CPM rate for impressions
- Offer Fixed daily impressions
Our Private Ad Exchange is ideal for;
- Agency Trading Desks
- Demand Side Platforms / DSPs
- Retargeters / Remarketers
- Direct Advertisers
Gourmet Ads is currently seeking more Private Ad Exchange buyers, so if you’re doing RTB or Programmatic buying please Contact our Private Exchange Team.