Gourmet Ads Marketplace our Private Ad Exchange
Marketers, Advertising Agencies and Demand Side Platforms (DSPs) can access Gourmet Ads inventory using RTB (real time bidding) technology platforms.
Our Private Ad Exchange, called the Gourmet Ads Marketplace allows advertisers to reach our audience of household grocery buyers in a real-time bidding environment. Advertisers can run campaigns at scale, quickly and cost effectively.
The Gourmet Ads Marketplace will be an ideal fit for large advertisers looking to build awareness and reach an engaged foodie audience on sites featuring content like recipes. In addition to buying directly from the marketplace, advertisers will also be able to layer in data from DSP’s enabling more precise targeting and less wasted impressions.
Benefits for Private Ad Exchange Buyers;
- “First Look” at Ad Impressions
- Inventory Includes Above the Fold Impressions
- Pre-negotiated CPM pricing arrangements
- Efficiency gains through programmatic buying
- Ad Sizes include 300×600, 300×250, 160×600, 728×90
- Digital Media Buying at Scale
- Use either your own 1st party data or 3rd party data to improve audience targeting
- Lock in a fixed CPM rate for impressions
Gourmet Ads Marketplace ( Private ad Exchange ) is only available in the USA, UK, Australia and Canadian markets.
