Food Advertising

Maximizing Holiday Ad Campaigns

 Christmas AdvertisingFor American advertisers, the Holiday Season kicks off in just a few days with Thanksgiving on November 27th, but it’s not too late to book your advertising space if you haven’t already.There is no doubt that year after year, the holiday season is the busiest time for online retailers...Continue Reading>>

Nielsen OCR Targeting

nielsen-logoMore and more digital agencies (and their advertisers) use Nielsen OCR for online campaign measurement both during the campaign itself, and during post-campaign analysis. Nielsen OCR makes extensive use of the world’s largest online demographic database, Facebook.Unfortunately, a common problem for media buyers...Continue Reading>>