Food Advertising

Nielsen OCR Targeting

nielsen-logoMore and more digital agencies (and their advertisers) use Nielsen OCR for online campaign measurement both during the campaign itself, and during post-campaign analysis. Nielsen OCR makes extensive use of the world’s largest online demographic database, Facebook.Unfortunately, a common problem for media buyers...Continue Reading>>

Gourmet Ads Makes Viewability a Priority

FOR IMMEDIATE RELEASECONTACT:Gary Frisch / Swordfish Communications856-767-7772 / gfrisch@swordfishcomm.comGlobal Food Ad Network Delivers New Targeting Options for Advertisers; New Tools for PublishersNEW YORK, Oct. 14, 2014 – With viewability becoming an increasing priority for advertisers, Gourmet Ads has taken steps to both enhance viewability ratings across its inventory and to educate publishers on how to maximize ad views on their own sites.“A site with poor viewability...Continue Reading>>

Hallo Cologne! Gourmet Ads at DMEXCO

 koeln3The Gourmet Ads team is headed to Cologne, Germany for the 2014 Digital Marketing Exposition and Conference (DMEXCO). Adam London, Global Head of Programmatic Sales and Austin Scott, Programmatic Sales Manager, will join hundreds of digital marketers September 10-11 to  forecast the future of digital business. ...Continue Reading>>