Coupons Benefit Retailers
August 31, 2010 by Benjamin Christie
Most people think that discount coupons only benefit consumers, but actually grocery coupons benefit retailers and here’s why. There’s no doubt about it – our world has changed and the current economic climate seems to be in a downward spiral. With all the massive lay-offs, decrease in income and reduced buying trends, businesses are suffering while individuals are looking for creative ways to save money. So, if you’re a retailer or grocery chain owner or manager, you have probably felt the decrease in buying patters and desperately want to improve your bottom line.
Well, the good news is that now you can by catering to these coupon-clipping enthusiasts and making coupons a valued part of your advertising strategy, you can help your customers save money by encouraging them to buy and use coupons.
Your first step is to understand why people use coupons. Many individuals who use coupons are middle class individuals that are concerned about their family’s financial future. They aren’t necessarily in any kind of financial distress, they’re just smart and savvy shoppers. They use those coupons published online to capture the thrill of savvy shopping and enjoy the thrill of those one-of-a-kind deals be in groceries. For instance, over 35 million people have visited coupon sites this past year to search for coupons.
Next, coupons get people to the store and once you have them within your reach, you can use other advertising techniques to get them to buy more. Plus, the really strange thing is that most individuals don’t mind a bit because the item was “such a good deal” or simply something that was “too good to pass up.” For instance, let’s say Mary comes to your grocery store to purchase a gallon of milk with her store coupon and expects to pay $1.99. Well, once she gets to the store, she realizes that cereal is on sale and so is bread for individuals that purchase 2 gallons of milk. She then purchases five more sale items when she simply came into the store for one gallon of milk. Might sound strange but this is happening all around the globe. Savvy retailers are using coupons and other advertising strategies to squeeze more money out of their shoppers.
Offering coupons benefits retailers because they can cater to the savvy customer, they can increase their bottom line with upsells and other offers. In essence, it gets the customer into the door so that they can use other advertising strategies on them. After all, everyone loves being able to spend less for more, and they don’t feel they was scammed into buying something totally useless. After all, they got a good deal – and what could be better than that?
If you’re interested in launching coupon driven campaign to an audience of grocery buyers, then Download our Media Kit or Request a Proposal from our team.
Which Skyscraper should I use?
August 30, 2010 by Benjamin Christie
Officially and for the majority of the publishers in Gourmet Ads, the 160×600 sized ad unit is the standard sized skyscraper. Over time we’ve found that for most publishers, the 160×600 is the most popular size around the world, however in the UK, the 120×600 is the most popular size. When you’re working with hundreds of sites around the world like we do at Gourmet Ads, it’s essential to have standards.
For us, the UK is the only territory in the world where advertising agencies supply us a 120×600 sized skyscraper. Sometimes we’ll only be provided a 120×600, however more agencies are providing both sizes.
For UK Publishers we’re often asked for the 120×600 sized ad tag, however we always prefer to provide the 160×600 as a rule. In saying that a handful of publishers are restricted to the design of their sites and as such we have to work within those barriers.
In determining which sized skyscraper to use, there are two scenarios we consider and both depend on where your website traffic originates. For a UK Publisher with only UK traffic, then the 120×600 is suitable. However for international sites with traffic in the UK, it’s essential to only use the 160×600.
When it comes to trafficking and where we’ve only been provided a 120×600, we’ll traffic that ad into the center of the 160×600 sized ad unit. That way we still can deliver the reach required for the advertiser without having to ask publishers to run the 160×600.
If you’d like to apply to become a Publisher with Gourmet Ads, visit;
http://www.gourmetads.com/publishers/signup-as-a-publisher
Background Skins
August 3, 2010 by Benjamin Christie
Apart from regular display campaigns, the team at Gourmet Ads are looking at ways we can provide advertisers and advertising agencies high visibility placements. As such we’ve developed Background Skins Advertising to our suite of Beyond the Banner creative options.
Because we actually serve the background skin like a typical 3rd Party Tag via our ad server, we can synchronize the background skin with regular display units for maximum impact and engagement. Add to this we can measure click throughs, impressions and provide targeting options just like any campaign such as time / day part and frequency capping. Background Skins play a significant role for Gourmet Ads Roadblock Advertising Packages.
Apart from simple static backgrounds, we can develop Background Skins which feature Flash elements including video. Great for running promotions like Movie Trailers, TV Shows (cooking shows) or new product launches. The ideas for campaigns are endless.
From a technical perspective, no matter the screen size of the user, our system will display the most ideal sized background for that screen size. It will also determine if the user has Adobe Flash installed or not and as such delivering the best Background Skin creative. Background skins are typically 1280 wide and they are delivered either via a 1×1 pixel or embedded into an existing advertising tag.
Finally we’ve all seen the impact that branded background skins have had on social sites like Twitter, so if you’re interested in learning more about how you can incorporate a Background Skin in to your next campaign, please Contact our Team or Download our Media Kit.
New Zealand Recipes Sites Wanted
August 2, 2010 by Benjamin Christie
Gourmet Ads is currently seeking New Zealand based Recipe Sites and Food Bloggers to join our NZ network.
So what are we looking for? We’re looking for food based sites that produce your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in New Zealand. This is important as some advertisers only want to advertise on .co.nz sites. However if you have an international site with good levels of New Zealand traffic, please apply also.
Our Auckland based sales team works with food brands, supermarkets, wine companies as well as various other lifestyle, automotive and travel sites. Gourmet Ads will totally manage your advertising inventory and provide monthly revenue which allows you to concentrate on what you do best; Producing Great Food Content!
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Learn more about the benefits of becoming a Publisher with Gourmet Ads.
So no matter if you’re based in Auckland, Wellington, Christchurch or Rotorua we’re looking for great NZ Publishers.
Back to School Advertising
July 12, 2010 by Benjamin Christie
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.
Saving Parents Money
During Back to School, parents are typically sensitive about price, especially if they have multiply kids to buy for. So advertising that focuses on saving money is key, and as such many retailer offer Free Shipping, Coupons, Mail in Rebates and straight instore discounting. If you offer a compelling discounting offer, parents will most likely buy everything at your store, as a way to get it all over and done with !
Attention Grabbing Creative and Messaging
With so many retailers investing in back to school advertising campaigns, your creative has to grab the attention of parents. Remembering parents will be bombarded, so clear and concise messaging is key. As an example, in previous years some retailers have done campaigns around “penny products” where a range of products were just a 1 cent. If that doesn’t grab your attention, then not sure what will.
Media Planning and Buying
When developing your media plan you need to look at two key audiences. The first being parents, the second being the grocery buyer. There’s no point developing great creative if you don’t buy media targeted to either or both of those audiences. The Gourmet Ads network specializes in reach both of these audiences.
So what type of brands should be undertaking Back to School advertising campaigns?
- School supplies (typically office supplies)
- Food Products aimed at Kids (for lunch boxes)
- Beverage Companies (also for lunch boxes)
- Supermarkets & Grocery Companies (various)
- Electronics Stores (Laptops, calculators, etc)
It goes without saying that your digital Back to School advertising creative should be consistent with all your TV campaigns, in-store displays and unique price promotions.
If you’re tasked with developing a back to school advertising campaign, then Download our Media Kit or Request a Proposal from our team.
