Post Impression Tracking
February 4, 2010 by Benjamin Christie
Most people think that a click (measured as the click through rate or CTR) is the only trackable metric when running a display advertising campaign. However comScore Brand Metrix data indicates that many website visitors respond to ads by going directly to the advertiser’s site — either through a brand search or by entering a web address — without clicking the ad itself. Either way the individual arrives on your site because they were influenced by seeing your ad campaign running, which is why it’s important to mention the website within your ad creative.
Unlike many other networks, all campaigns running on the Gourmet Ads network can track the overall ad effectiveness, via post impression tracking (also known as view-through tracking).
With post-impression tracking, advertisers can tie ad impressions to conversion events on the advertisers’ sites, up to 30 days after the original ad view.
Digging deeper, Post-impression tracking enables us to;
- Tie ad impressions to later purchases, searches, or sign ups on the advertiser’s site, for deeper insight into customer behavior and future campaign optimization
- Customize the tracking timeframe from just a few hours to up to 30 days
- Track up to four events per campaign and collect up to eight attributes (such as shopping cart value or SKUs purchased) for each conversion event
- Measure advertisers’ cost per conversion by campaign
- Easily manage implementation and reporting via the Adify console
Setting up post impression tracking is relatively easy. After you’ve booked the campaign and it’s been trafficked, we’ll provide javascript tags which you insert into the footer of your site. Our trafficking team will do some testing, then as soon as your campaign goes live your reports will be available.
So if you’re interested in measuring ad effectiveness for your next campaign, then be sure to request post impression tracking when booking your campaign with us. For more information, download our media kit or you can request a proposal and we’ll send through a full digital media plan for your consideration.
President’s Day Advertising
February 2, 2010 by Benjamin Christie
One of the first big retail shopping weekends of the year is President’s Day and most retailers offer significant savings off products. To achieve great high sales it’s essential that your President’s Day Advertising campaign includes a wide reaching digital aspect to drive consumers to both your online store or bricks and mortar stores.
For those that don’t know, Presidents Day was originally known as Washington’s Birthday in honor of the first US president, George Washington’s birthday on February 22, 1732. President’s Day is a federal holiday in the United States and is generally celebrated on the third Monday of February.
Ideally your President’s Day Advertising should launch about 2 weeks prior to Presidents Day weekend on or about the 7th or 8th of February and should be wide reaching initially. Then about the 10th or 11th of February you should start running higher visibility units such as floating ads or interstitial advertising to gain attention, then rely on regular display throughout the network.
President Day Weekend is a great weekend for discounts, so make sure that your offers are exceptional. Remember your competitors will be in the market too undertaking President’s Day Advertising of their own. So have a clear offering in order to stand out.
So no matter if your advertising campaign has a national focus or local focus, Gourmet Ads can deliver your Presidents Day Advertising to your target demographic. For more information, Download our Media Kit or contact us for a proposal.
Yearlong Campaign
January 27, 2010 by Benjamin Christie
I want to share a strategy which we developed for a client who advertised every other month on Gourmet Ads last year. This client wanted Gourmet Ads to develop ideas for a yearlong campaign in 2010 which would be booked in addition to the other booked branding campaigns throughout the year. Most important to her was that whatever we did it had to be targeted to reach possible consumers of her product.
What we developed was rather simple and just a few weeks into the campaign is already proving fruitful and driving sales and subscriptions. Although this client is in the food industry, the same strategy we developed could easily be applied to any industry.
So what was the all year campaign that we developed? Well it’s basically a retargeting campaign, which uses a variety of creative to drive people back to her site depending on pre determined trigger points. In fact we plan to change the creative every couple of weeks.
The client added JavaScript to their site late last year, which meant they starting dropping cookies in the lead up to Christmas when their site had increased traffic. Now any people that visited our client’s site and didn’t make a purchase or signup to their newsletter is targeted for the year long campaign. Effectively we’re bringing back people that have already visited their website, who in theory are more likely to convert than first time visitors.
To even refine the targeting further we’re also time day parting the campaign as purchasers are more likely to purchase on weekdays from 10am through to 10pm at night. So the ads will only be displayed during these times. Once again we’re drilling down the targeting for ROI purposes.
This is an ideal strategy for any sort of company whose goal is customer acquisition or online sales. We would of course suggest that you also run far reaching branding campaigns to drive additional traffic. These could be short run campaigns or around key dates in the year.
For more information, download our media kit or request a proposal from our team.
Cooking Ad Network
January 5, 2010 by Benjamin Christie
I was asked today by a kitchenware advertiser if Gourmet Ads was a cooking ad network. The reason the advertiser was asking, was if we were a cooking ad network was because they planned to run advertising nearby online recipes. The kitchenware media buyer added that placements located nearby online recipes was essential because this is where they had been seeing the best conversions. Our observations over the past 12 months are similar.
So after that question I thought I might highlight some of the sorts of sites in the Gourmet Ads network to illustrate that we are a cooking ad network and that we run next to online recipes.
Some of the sites that make up the Gourmet Ads network include;
- Recipe Websites
- User Generated Recipe Sites
- Cooking Video Sites
- Recipe Search Engines
- Cooking Forums
- Food Blogs
Apart from simply running beside recipes, the majority of the sites on the Gourmet Ads network can run beyond the banner campaigns including Floating Ads, Interstitial Ads and Over the Page to name just a few. These high profile, high impact creative advertising units provide unparamount engagement with targeted audiences.
So if you’re looking for a cooking ad network for your next campaign, then go no further. Start by downloading the Gourmet Ads Media Kit or Request a Proposal from our team. We’ll develop a bespoke media plan for your brand that’s not only cost effective but highly targeted to your audience.
Most Popular for 2009
December 31, 2009 by Benjamin Christie
As we roll onto 2010 or “Twenty Ten” as many are calling it, I though it might be good to take a quick look back to some of the most popular blogs we wrote this year. Just like 2009, during 2010 we’ll try to write as many blogs as we can helping to educate advertisers, media buyers and owners on how to advertise online and reach your target audience.
So here we go…..
- 2010 Advertising Trends
- Targeting Grocery Buyers
- Online Drives CPG Sales
- Reaching Holiday Shoppers
- Grocery Store Loyalty Programs
- Display Ads Trigger Search
- Reaching Working Moms
- Creative Advertising
- More Cooking at Home
- Increasing Click Through Rates
- Interstitial Advertising
Maybe you had a favourite blog ?
Previous Blogs
