Food Advertising

Tablet device targeting

Advertising Kitchen Technology With an offering of thousands of food and cooking sites, the ability to target users specifically on tablets will be instrumental for brands looking to reach shoppers as they cook, plan and shop for meals via their tablet device.A recent Accenture Report called "Digital...Continue Reading>>

Advertising for March Madness

  March Madness tips off on Selection Sunday, March 13, and continues through the NCAA Championship Game on April 4. This season of fanatic sports frenzy presents a perfect opportunity to reach the grocery buyer as they follow their favorite teams online.While women are still the primary grocery buyers in their homes, a growing number of men buy groceries and are taking over as the lead household grocery shopper. Ranging from single fathers to men who just love the...Continue Reading>>

Advertising for Australia Day

Australia Day is more than just a public holiday. Whether you’re in the city, on the coast or in a regional area, there are lots ways to celebrate everything that’s great about being Australian. A successful Australia Day advertising campaign is all about effective targeting. Whether you're promoting a big Aussie beer brand, or...Continue Reading>>