Our Super Bowl Advertising Reaches Grocery Buyers Before the Big Game
When you think of Super Bowl Advertising, you’ll probably immediately think of the advertising during the game; you -know the ones that cost millions of dollars per 30 seconds. But we suggest the kind of Super Bowl advertising that drives consumers to buy your food and beverage products even before the end-of-season game.
Each January the Super Bowl draws an enormous audience of viewers from around the country, most at super bowl parties. Running a targeted Super Bowl advertising campaign can influence grocery buyers as they plan their party spread. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers, it’s essential to ensure that we are part of your Super Bowl Advertising media mix.
So what companies can benefit from Super Bowl Advertising online? Any company that has products being served at Super Bowl Parties. Heavy finger food dishes including ingredients found in dips, guacamole, chili, bbq ribs, nachos, hot wings, sliders, hamburgers, hot dogs and quesadillas are extremely popular among grocery buyers this time of year. Don’t forget chips, popcorn, crackers, cheese as well as beverages such as sodas, wines and beer, all of which traditionally are traditionally found in the million dollar TV advertising.
The Super Bowl airs the first Sunday in February, which means your Super Bowl Advertising should commence in the last week of January, giving a two week campaign flight to drive consumer intent and engagement. Popular campaign ideas include using regular display advertising, expandable creative, interstitials, video and rich media. Each of these placement types can support high-performing campaigns including competitions and Super Bowl coupon downloads for product purchases.
It’s never too early to book your Super Bowl Advertising as this period tends to book quickly. To secure your two week Super Bowl Advertising campaign with Gourmet Ads, contact us at firstname.lastname@example.org with your campaign requirements.