Super Bowl Advertising
October 27, 2009 by Benjamin Christie
When you think of Super Bowl Advertising, you’ll probably immediately think of the advertising during the game, you know the ones that cost millions of dollars per 30 seconds. But the kind of super bowl advertising we’re talking about is the advertising to driver consumers to buy your food and beverage products prior the end of season game.
Each January the Super Bowl draws an enormous audience of viewers from right around the country, most at super bowl parties. So in order trigger Super Bowl party planning ideas with consumers undertaking a targeted Super Bowl Advertising campaign can provide great results. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Super Bowl Advertising media mix.
So what companies can benefit from Super Bowl Advertising online? Well any companies that are associated with their products being served at Super Bowl Parties. With mostly a range finger food styled dishes being served at Super Bowl parties any ingredient or pre-made products which make dips, guacamole, chili, bbq ribs, nachos, spicy hot wings, sliders, hamburgers, hot dogs and quesadillas. Don’t forget chips, crisps, pop corn, crackers, cheese as well as beverages such as sodas, wines and beer which traditionally buy the million dollar TV advertising.
With the super bowl being played on the first Sunday in February, ideally your Super Bowl Advertising should commence in the last week of January which means you’ll have a two week campaign flight to drive consumer intent and engagement. Campaign ideas include using regular display advertising, expandable creative, interstitials, video and rich media. Campaign ideas which perform well include competitions and the ability to download Super Bowl coupons for product purchases.
It’s never too early to book your Super Bowl Advertising as this period tends to book up quickly as you can imagine. To book your two week Super Bowl Advertising campaign with Gourmet Ads, download our media kit or contact us with your campaign requirements.
Blog Tags
consumer, coupons, finger food, football, grocery, grocery coupons, grocery stores, media buying, media planning, online advertising, parties, super bowl, super bowl advertising, super bowl parties, targeted advertisingCategoryAdvertiser, Beer, Food, Wine Social Bookmarks
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You should also not forget about the College games which can have just as much interest. I would be starting to to some geo-planning around these sorts of things in the different bowls – http://www.cbssports.com/collegefootball/bowls/predictions