Geo Targeting entire Countries, States, Major Cities right down to Zip Codes
No matter if you are an international, national or local business, when advertising online it’s essential that you implement Geo Targeting to ensure you geographically reach your target audience.
Geo Targeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality. ie, so if you are from San Francisco, you’ll see an advertisement relevant to San Francisco, California or the USA depending on the campaign and advertiser.
Gourmet Ads Geo Targeting options allow you to target by;
- State / Province / Region
- Zip Code
- US and UK metro areas (equivalent to Designated Marketing Area or DMA)
Gourmet Ads’ Geo Targeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided by Digital Envoy, an industry-standard data provider used by many ad servers.
Gourmet Ads applies Geo Targeting to Every Campaign
Every advertising campaign on Gourmet Ads uses some sort of Geo Targeting to ensure that visitors are served not only a specific ad, but a geographically correct advertisement. This ensures that your advertisement is only being viewed by the people who are most likely to become customers and maximizes advertising effectiveness, providing a higher return on your investment.
Geo Targeting is an effective way to capture potential customers and get the most out of your budget.