Food Advertising

Posts Tagged ‘targeted advertising’

Viewable Impressions

Display ads generate impressionsApparently 31% of online ads go unseen – and this is a worrying statistic for advertisers that feel like they are spending a lot of money on advertising campaigns. Most display ads are defined by the impressions that they generate, and the more impressions that they can create, the more successful an ad is considered to be.An impression can be when it is displayed, or when a visitor clicks on it, however, convincing advertisers that ad impressions...Continue Reading>>

Easter Advertising

Easter AdvertisingEaster Advertising isn't just about Marketing Chocolate Easter Eggs!This year Easter is midway though April (dates below) and even if you don’t sell chocolate Easter eggs there are significant opportunities over the holiday period for all types of industries. Once regarded...Continue Reading>>

Advertising to Teens

Advertising to Teens Advertising to Teens is more challenging than other DemographicAdvertising to teens is a challenge as they are a more volatile and slightly more unpredictable group of consumers. However, they are the richest age demographic in terms of having the highest rate of disposable income. Impulse buys, trends and fast-changing fads often have...Continue Reading>>