What is Programmatic Guaranteed ?

Gourmet Ads offers buyers the ability lock-in Programmatic Guaranteed on a “One to One” basis with Higher Priority than regular PMPs or Deal IDs.

Programmatic Guaranteed (sometimes referred to as Programmatic Direct, Automated Guaranteed or Programmatic Reserved) brings together a typical Direct Insert Order media buy and Programmatic Buying.

Programmatic Advertisers and their Ad Agencies benefit from access to premium guaranteed inventory (as they do with traditional Insert Orders).

Programmatic Guaranteed Definition
Programmatic Guaranteed Reserved

Every Programmatic Guaranteed deal is different, but typically Programmatic Guaranteed allows buyers to lock in any or all of the following;

  • CPM Rate (Fixed or Dynamic)

  • Fixed No. of Impressions

  • Targeting Inventory

  • Daily / Weekly / Month Pacing

To learn more about Programmatic Guaranteed or lock in a Deal then contact us.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MightyHive
Beeswax DSP
Doubleclick Bid Manager
Xandr
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
MediaMath
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amobee
DV360 / Google Display & Video DSP
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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