Gourmet Ads offers buyers the ability lock-in Programmatic Guaranteed on a “One to One” basis with Higher Priority than regular PMPs, Deals or Deal IDs.
What is Programmatic Guaranteed ?
Programmatic Guaranteed (sometimes referred to as Programmatic Direct, Automated Guaranteed or Programmatic Reserved) brings together a typical Direct Insert Order Media Buy and Programmatic Buying. Programmatic Advertisers and their Ad Agencies benefit from access to premium guaranteed inventory (as they do with traditional Insert Orders).
Every Programmatic Guaranteed deal is different, but typically Programmatic Guaranteed allows buyers to lock in any or all of the following;
CPM Rate (Fixed or Dynamic)
Fixed No. of Impressions
Daily / Weekly / Month Pacing
To learn more about Programmatic Guaranteed or lock in a Deal then contact us.
- A Guide to Programmatic Advertising
- Does Programmatic Advertising Work?
- How to Get Started with Programmatic Advertising
- Programmatic Advertising 101
- Programmatic Advertising for Food Brands
- Programmatic Advertising for Wine Brands
- Programmatic Advertising for Supermarkets
- Programmatic Advertising is the Future
- Programmatic Advertising Landscape
- Programmatic Advertising Metrics
- Programmatic Advertising Pros and Cons
- Programmatic Advertising Trends
- Programmatic Advertising Types
- Programmatic Advertising and Machine Learning
- Programmatic Advertising vs Managed Service
- Programmatic Advertising Without Cookies
- Programmatic Guaranteed
- Programmatic Marketing
- Programmatic Reports
- The Benefits and Drawbacks of Programmatic Advertising
- What is Programmatic Advertising?
- When did Programmatic Advertising Start?
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.