Programmatic Guaranteed

Gourmet Ads offers buyers the ability lock-in Programmatic Guaranteed on a “One to One” basis with Higher Priority than regular PMPs, Deals or Deal IDs.

What is Programmatic Guaranteed ?

Programmatic Guaranteed (sometimes referred to as Programmatic Direct, Automated Guaranteed or Programmatic Reserved) brings together a typical Direct Insert Order Media Buy and Programmatic Buying. Programmatic Advertisers and their Ad Agencies benefit from access to premium guaranteed inventory (as they do with traditional Insert Orders).

Programmatic Guaranteed Definition
Programmatic Guaranteed Reserved

Every Programmatic Guaranteed deal is different, but typically Programmatic Guaranteed allows buyers to lock in any or all of the following;

  • CPM Rate (Fixed or Dynamic)

  • Fixed No. of Impressions

  • Targeting Inventory

  • Daily / Weekly / Month Pacing

To learn more about Programmatic Guaranteed or lock in a Deal then contact us.


Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Xandr AT&T DSP
DataXu DSP
Adform DSP & SSP
Doubleclick Bid Manager
The Trade Desk DSP
MediaMath DSP
BidSwitch - Powered by IPONWEB
Choozle Self Service DSP
Delta Projects
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
BrightRoll DSP by Yahoo
Beeswax DSP
Amobee DSP
DV360 & Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Basis by Centro

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.