Food Advertising

Optimizing Advertising Campaigns

Optimizing Advertising Campaigns

There are two important parts to every online advertising campaign and both being equally important when it comes to Optimizing Advertising Campaigns. So what are they?

These are ;

1. The “where” refers to websites and blogs that are relevant to your target audience.
2. The “what” refers to your actual advertising creative you provide.

First off, let’s talk about the “Where”. No matter the campaign, there will always be a publisher where your advertising gets plenty of impressions, but attracts very few click throughs. So, instead of wasting your advertising dollars, the trafficking staff at Gourmet Ads can, mid duration optimize your advertising campaigns to maximize clicks and performance. Optimizing Advertising Campaigns is an important part of every campaign and a simple cull of non-performing sites can significantly increase the aggregated click through rate of the campaign.

Now comes the “What”. Depending on the creative, some ads will perform better than other within the same campaign. We regularly receive from advertisers, multiple advertising creative for a campaign. A week after the campaign has launched, Gourmet Ads can optimize your advertising campaigns by removing the creative that isn’t performing. Of course you have to try different things once in a while to see what works and what doesn’t, but once you find out that a particular creative isn’t performing it is time to pull it and focus on the ads that are working to maximize your advertising campaigns effectiveness. When this happens we simply shift the budget from the non-performing advertisement across to the performing creative.

Optimizing Advertising Campaigns is all about increasing their performance and the return for advertisers, so if your advertising network isn’t optimizing your campaigns, contact Gourmet Ads and book your media with us.


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