Food Advertising

KitchenScape by MediaMath


KitchenScape vs LumaScape

Last week at the Adtech Digital Data Summit in Sydney, Erich Wasserman, Co-founder and General Manager of MediaMath spoke about Future of Media Buying.

If you’ve been in the display advertising space for some time, you’ve no doubt seen the Display Advertising Lumascape (which Gourmet Ads is on) created by Terence Kawaja from Luma Partners. The Lumascape endeavors to illustrate how complex the display advertising ecosystem is, as well as how many players are in the space.

As part of his presentation, Eric made reference to the KitchenScape, which ironically is a space we also play in, but from very much the sidelines. Eric’s point was that every industry is complex – even traditional industries like the kitchen and appliance space.

Anyway, I thought it was great and see if you can see where the MediaMath logo made an appearance. Oh and Eric, thanks for the lead list broken out by industry!

Click on the image above for a larger view.


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