Food Advertising

Archive for the ‘Ad Exchange’ Category

What Gourmet Ads is doing with ads.txt

Since it was first announced earlier this year by the IAB Tech Lab (see Ads.txt – Authorized Digital Sellers) the entire AdTtech world has adapted ads.txt. We think it’s a great and simple approach to ensure buyers know what they are buying, or at least be able to understand where they can buy certain domains. So, we are...Continue Reading>>

Why HTML5 Matters to You

image (3)VHS, 8-tracks, cassette tapes and, Flash. All of these medium need a player to work, and now - all of these medium are either dead, or dying. Just as CDs replaced tapes, and now digital files are making CDs all but obsolete, Flash is quickly becoming a thing of the past as HTML5 becomes the industry standard.Just a few weeks...Continue Reading>>

Appnexus Packages – Let’s Make a Deal

Programmatic Based Deal PackagesRecently I was invited by Appnexus CEO Bryan O’Kelly to be a speaker at the annual Appnexus European Summit, where I helped launch their brand new Packages feature. The highlight of our presentation, together with Edward Thomas from Accuen London, was to execute the world’s fastest Programmatic deal, which we did in 4 minutes and 38 seconds.What are Packages and how can they help you?Appnexus Packages (you'll need an Appnexus Console Login...Continue Reading>>
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