Food Advertising

Advertising TV Dinners

Advertising TV Dinners

Today Supermarkets have a wide range of TV Dinners Available

Here’s a fun piece of trivia that you can use next time you sit down to enjoy a frozen meal- did you know that the term “TV Dinner” comes from the shape of the tray that early frozen meals were sold in, not from the idea that they should be eaten in front of the television? Frozen dinners have come a long way from the early offerings by Swanson- today’s TV Dinners range from kid-friendly to gourmet, and there is something that meets the tastes of every consumer.

The people who buy TV Dinners are as diverse as the product offerings themselves. While some families still turn to frozen meals as a fast way to provide dinner, TV Dinner consumers include health conscious shoppers, people interested in weight loss, and those who enjoy a high quality meal but who don’t’ have time to prepare it. Consumers who purchase TV Dinners have created an increase in the demand for gourmet dinners. Celebrity chefs are offering their own lines of frozen dinners, and some large restaurants have also begun creating frozen meals to appeal to customers who want to stay home to eat but still enjoy a high quality meal. Customers no longer settle for the Salisbury steak or Mexican entrees that were previously leaders in the category.

The market for TV Dinners designed to aid in weight loss is one particular area where manufacturers are experiencing a surge in sales. Some large weight loss companies have begun offering TV Dinners designed to be an integral part of weight loss plans. Others, such as Lean Cuisine and Weight Watchers TV Dinners, are aimed at consumers who are health conscious and who have an interest in losing weight. These meals must be flavorful but still low in fat and calories and high in nutrition, but consumers looking for these products are willing to pay a premium for high quality meals.

TV Dinners have also cornered a niche market- creating easy to prepare meals that meet the specific dietary needs of some shoppers. Organic meals, those without gluten, low sodium products, and kosher meals are all offered in the frozen foods aisle of many stores. The right marketing can mean that these products appeal to both consumers with dietary restrictions and those who are looking for healthier alternatives to traditional TV Dinners.

The changes in the lifestyles of today’s shoppers make the term “TV Dinner” somewhat obsolete. A new study reports that about sixty percent of those surveyed reported sitting down for dinner in front of their computer. The busy lives lived by many shoppers’ means that having a good tasting meal that they can enjoy while engaged in other activities has earned a special spot in the grocery basket. Manufacturers who create delicious meals that can be prepared in just a few minutes will find a new audience among today’s busy professionals and hassled families.

Consumers purchasing TV Dinners are from families who are too busy to cook

Now, more than ever, customers who purchase TV Dinners are from middle to upper class families who are simply too busy to cook a meal. While these customers are often too busy to prepare dinner, they still demand high quality, good tasting food that tastes like something they would cook themselves. Gourmet Ads appeals to an audience that fits this description exactly – our readers are busy people who have a love and appreciation for great food. Our audience is always on the lookout for new ways to feed their families and themselves that are nutritious and budget friendly. So if you’re charged with advertising TV dinners, then Download our Media Kit.


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