Food Advertising

Advertising Online Grocery Shopping

Advertising Online Grocery Shopping

The rise of online grocery shopping

As there is a leaning trend towards online shopping for most things, online grocery shopping is quickly catching up. Online grocery shopping is a huge time saver and is a much more convenient option for anyone who hates to spend time shopping and queuing in a busy supermarket.

Online grocery stores are emerging fast and there is a growing trend towards ordering groceries online and getting items delivered, which works well for our busy schedules. Supermarkets are often busy at weekends so aren’t always a pleasant place to be – especially when there are long queues to negotiate. Online shopping reduces stress, saves time queuing and saves time travelling back and forth from the store.

A lot of the online grocery stores out there today source their produce from local and organic growers which is preferable to a wide audience. This is particularly appealing for people that like to eat organic produce, locally sourced products and like to lead a ‘greener’ life. Local milk and dairy companies are already delivering on fixed week days and this is a very popular service.

Advertising these local grocery stores on Gourmet Ads’ network can help reach a wide audience who are looking at food websites. Instead of the larger supermarket chains, advertising local produce to local customers is a great way of boosting sales from local people. It also means that a brand can gain local establishment before they expand to other regions.

Gourmet Ads can provide a platform for online grocery shopping stores

Gourmet Ads run geo targeted campaigns, providing a platform for online grocery buying and delivering companies and brands to reach their right audiences. Larger companies have been benefiting from geo targeting for several years now, and it allows them to target their advertising toward relevant groups of people in specific geographical areas. However, it has now got to the stage where geo targeting is becoming much more beneficial for smaller companies too – especially those who are looking into expanding the business.

Smaller companies can use geo targeting in order to advertise their online grocery stores, and rather than just targeting those consumers that live locally to a company, smaller brands can reach out to wider regions and let them know about special offers and delivery options to those regions. Gourmet Ads can help you gain exposure in your ad campaign and can ensure that you create solid brand awareness for online grocery shopping.

Author / Gourmet Ads Staff Writer
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Gourmet Ads is a food advertising network which helps brands reach the grocery buyer online through premium and high visibility ad solutions on a CPM basis.


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