Food Advertising

Advertising Kitchen Knives

Advertising Kitchen Knives

The right and important kitchen equipment – Kitchen Knives

When cooking, it is important to surround yourself with the right equipment. Most people know this, and yet many kitchens are filled with sub-standard pans, utensils or kitchen knives. Te sad truth is, if you want a good knife set, you have to pay a little more – and some people aren’t willing to do so. However, as kitchen knives are one of the most vital tools you can have in your kitchen, advertising kitchen knives to consumers needs to emphasize how important they are.

There is a difference between cheap knives and chef knives, and it’s not just the price! If consumers spend as little as possible on knives, the chances are that they will break, go blunt easily or slip whilst in use. Often, consumers will often find that cheap knives will also come separately, however, more expensive, better quality kitchen knives (commonly used by chefs) will come in sets according to usage. These will usually include a bread knife, chef’s knife, carving knife, paring knife, and peeling knife.

Buying good quality kitchen knives can be the difference between chopping meat and vegetables correctly and with ease or not. Blunt knives can not only be difficult to cut with, but they can also increase the risk of knife related kitchen accidents. Good quality kitchen knives offer great balance, better materials, higher quality cutting precision, elegance, solidity and sustained sharpness.

Creating strong brand identities for kitchen knives through Gourmet Ads

Effective ad campaigns in the past have shown off knives features to their best advantage such as the WMF knives where images of intricately carved fruit and vegetables are made into miniature artistic sculptures – an extremely effective way of catching the eye of home cooks everywhere that value precision in their cooking. An ad campaign such as Kagatani Knife Elevator ad creatively shows off the product in an alternative environment. The ad shows a lobster printed on the elevator doors which is then split in two to reveal the Kagatani knife on the back wall of the elevator – bizarre yet eye-catching at the same time.

Placing ad campaigns on Gourmet Ads is an ideal way of creating strong brand identities for smaller brands and for pushing the right products out towards relevant consumers. Gourmet Ads network of sites are regularly visited by food lovers, professionals and home cooks and it is this network of people which you can reach out to when putting in place your kitchen knives ad campaign.

Geo targeted ad campaigns in particular ensure that your advertising budget is appropriately spent and it also means that your ad campaigns are reaching relevant audiences according to their respective geographic locations. Advertising kitchen knives and gadgets is a great way of reaching out to new consumers and getting audiences excited about cooking new things with good quality equipment.

Author / Gourmet Ads Staff Writer
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Gourmet Ads is a food advertising network which helps brands reach the grocery buyer online through premium and high visibility ad solutions on a CPM basis.


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