[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Coffee Advertising Coffee consumption has increased exponentially thanks to corner coffee shops and national coffee chains. It’s currently the most popular beverage in the world with nearly 400 billion cups consumed every year. In the United States alone, 450 million cups of coffee are consumed on a daily basis. That makes for an extremely competitive, very oversaturated market for coffee and coffee product companies. Consumer products like coffee machines, coffee beans, and coffee capsules are sold in massive amounts every day from a variety of big enterprises. It may seem like an especially difficult task to attempt to market against these big businesses. Fortunately, the biggest coffee brands are fairly easy to mimic in terms of advertising habits. Let’s look at some examples. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2887|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="none" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="Coffee Advertising Nespresso 300x600" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.gourmetads.com/wp-content/uploads/2019/10/coffee-advertising-illy-300x600.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2885|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="none" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="Coffee Advertising Lavazza 300x600" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.gourmetads.com/wp-content/uploads/2019/10/coffee-advertising-lavazza-300x600.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2884|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="none" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="Coffee Advertising Nespresso 300x600" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.gourmetads.com/wp-content/uploads/2019/10/coffee-advertising-nespresso-300x600.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2886|full" max_width="" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="Coffee Advertising Peets Coffee - 970x250" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.gourmetads.com/wp-content/uploads/2019/10/coffee-advertising-peets-970x250.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] How Large Coffee Brands do Coffee Advertising Coffee brands tend to advertise their products across three media formats ; Display Ads Video Ads Native Ads Try implementing these ad types into your marketing campaigns to boost your competitive edge against bigger coffee brands. Outside of these mediums, there are also a handful of trends popping up in coffee advertising. For example, Keurig has had the tendency to focus on a wide range of generations and what their unique coffee preferences. Even if their actual coffee products didn’t have much variety, Keurig’s commercials often feature a range of ages and coffee tendencies. From Millennials and their caramel macchiatos to Baby Boomers and their black hot cups. Nespresso also utilizes a unique angle for their ads through experiential marketing. This company focuses a lot more on customer experience than excessive advertising. Their boutiques, use of tech in-store, and emporium-style sampling influences brand ambassadors almost more than their actual products. [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Use Gourmet Ads for your Coffee Advertising With all of these coffee advertising trends in mind, you’re probably ready to jump right into building a coffee advertising campaign. Why not have a reliable platform to take on the task of publishing your coffee ads for you? Gourmet Ads is a food, supermarket, and wine brand advertising platform. As a cuisine or food-based business, settling for just any advertising platform simply won’t do. Gourmet Ads knows about the unique advertising needs of a food brand, such as matching ads with recipes, finding the right blogs to plug your ads, etc. We use programmatic advertising, state of the art targeting, curated deals, and managed services to help coffee businesses pull in new leads. Since the coffee industry is so massive and so competitive, it's so important to consider using a third party publisher and advertiser in order to get the most reach for your ads. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] sellers.json If you’re an advertiser and have been hearing terms like app-ads.txt or ads.txt or sellers.json lately, you’re probably scratching your head. It seems like a bunch of programmatic jargon-- but really, these terms are simple to understand and very worth learning about. To start, let’s look at sellers.json. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1105"][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is Sellers.json? To properly define sellers.json, we’ll first need to define ads.txt. Ads.txt is a very simple and flexible method that publishers, advertisers, and distributors can use to declare who is allowed to sell their inventory. This security measure adds transparency to the programmatic ad buying process. Ads.txt supports several supplier relationships which include: Domain owners who sell on exchanges via their specific accounts Networks as well as salespeople who sell ads programmatically for domain owners Content syndications partners that have more than one authorized sellers represent all of the same inventory This project presents a number of different counterfeit inventory problems in the market by making the process of buying and selling more transparent in the digital programmatic supply chain. Sellers.json is the next step from ads.txt, but with a .json file instead of a .txt file. Ads.txt makes it possible for advertising buyers to see what ad vendors and publishers have authorized to sell in their inventory, it doesn’t go exactly into depth in those inventories. Ad vendors that are buying and selling impressions in the market will usually work with a large volume of middlemen resellers, which in turn all work with additional resellers. It’s an extremely complex web of entities involved in programmatic advertising, and it is extremely difficult to track who is reselling the inventory of whom, or who is allowed by the vendor to have a relationship with the publisher. Now, sellers.json provides a substantial solution to this problem. Sellers.json is like the SSP’s version of a publisher’s ads.txt. In this file, SSPs and ad exchanges will need to list their authorized reseller partners, their seller IDs, and everything they know about the legal entity who owns the business. Sellers.json benefits just about everyone in the programmatic marketing game. The only people who could suffer are suspicious players who have no business operating in marketing in the first place. Ad buyers and DSPs can buys ads on the open exchange with the reassurance that all resellers involved are legitimate. If anything, ads.txt and sellers.json will encourage more advertisers to get involved in programmatic marketing. Our sellers.json Gourmet Ads takes great pride in facilitating a safe and secure environment for programmatic marketing. We are an advertising platform that focuses on everything food. You can trust that the thousands of high-quality food blogs and websites we manage, and the relationships we forge between publishers, advertisers, and brands are transparent and extremely secure. https://www.gourmetads.com/sellers.json [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] ROAS - Return On Ad Spend [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Everything You Need to Know About ROAS When a brand or business in the food industry decides to spend money on advertising, the end goal is to get something in return. Ads can bring in clicks, leads, potential customer, and final customers. We don’t spend money on ads for no reason-- there must be something known as a ROAS or Return On Ad Spend. But how does ROAS work, and how can it be calculated for the benefit of the advertiser and the publisher alike? Let’s take a look. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is ROAS ? ROAS is an online advertising term that refers to Return On Ad Spend. ROAS is an advertising metric that measures the effectiveness or success of a digital online advertising campaign. ROAS helps online businesses in the cuisine world evaluate which advertising methods are working to bring in new clients or customers, and how they can improve future advertising efforts. ROAS Calculation The calculation of ROAS is fairly simple: Gross Revenue from Ad campaign / Cost of Advertising Campaign = ROAS For example: A business spends $30,000 on an online advertising campaign in a single month. In this month, the ad campaign results in gross revenue sales of $90,000. Therefore, the ROAS is a ratio of 3 to 1 (or 500 percent) as $90,000 divided by $30,000 = $3. $90,000 / $30,000 = $3 OR 3:1 For every dollar that the business spends on this specific advertising campaign, it generates $3 worth of revenue. There are other factors to consider when calculating ROAS in addition to the basic formula. Advertising incurs more cost than just the listing fees for placing the ads. To calculate what it truly costs to run an advertising campaign, be sure to not forget these factors: Partner and vendor costs. There are usually fees and commissions associated with partners and vendors that assist in the advertising campaign or channel level. An accurate accounting of in-house advertising personnel expenses, such as wages and other related fees, must be taken into consideration. If these factors are not accurately quantified during calculation, ROAS will not properly explain the efficacy of individual marketing efforts and its utility as a metric will start to decline. Affiliate commissions. The percent of commission paid to affiliates, as well as network transaction fees, is a part of ROAS. Clicks and impressions. Metrics such as average cost per click, the total number of clicks, the average cost per thousand impressions, and the number of impressions actually purchased all factor into the result of a ROAS calculation. What is Considered a Good ROAS? An acceptable ROAS is influenced by profit margins, operating expenses, and the overall health of the company in general. While there's no completely right answer to this question, a common ROAS benchmark is a 5:1 ratio, or $5 revenue to $1 in ad spend. Brand new small businesses with lower budgets may require higher margins, while e-commerce stores committed to growth can afford higher advertising costs. Some companies require a ROAS of 10:1 in order to stay fully profitable, and others can grow substantially at just a small ratio of 3:1. A company can only gauge its total ROAS goal when it has a defined budget and firm idea of its profit margins. What techniques increase ROAS ? There are many factors that we look at to optimize a campaign towards a ROAS Campaign Goal, these being (but not limited to) mostly around minimizing reducing advertising wastage; Frequency Caps ie 3/24 or 10 Lifetime Frequency Limits to 1 ad impression per page load Time & Day Parting Tightening up the Targeting Optimizing for Click Though Rate Optimize for Conversion Rate Optimizing for Viewability Gourmet Ads & ROAS Gourmet Ads is an advertising platform for businesses and brands in the food, cuisine, and liquor industries. We know how important it is to bring in an excellent ROAS-- that’s why we’re committed to pairing your ads with contextually relevent audiences who need your products at the right moment. We created a platform that has made it easy to enable food and wine website owners around the world to monetize their websites, while also enabling them to create great content. Quality ads lead to an effective ROAS, and we’re here to help you reach your ROAS goals. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] The majority of our Managed Services clients have their own creative or design teams, thus they have the resources to produce their set of Banner Ads for their campaign. However, other Managed Services clients without creative resources need banner ad design services, as such we thought we’d compile two lists; the first being Banner ad design suggestions as well as resources where you can get them created. Some of the resources a design services while others are do it yourself platforms. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design Suggestions 1. Refer to our Ad Specs. Please remember to design them with our Ad Specs in mind. We do accept static banners as well as HTML5. 2. Create the main IAB Ad Sizes Design the main IAB Ad Sizes, we recommend 300x250, 300x600, 970x250, 728x90, 160x600, 336x280 and 320x50. 3. Clear and Concise Messaging Use Clear and Concise Messaging which is straight to the point. 4. Company Logo Make sure you include your company logo 5. Strong Call to Action Strong Call to Action – See our Call to Action Examples List for ideas. 6. Strong Fonts Use San Serif family of Fonts (or similar) to make text instantly readable. Avoid cursive/script fonts which are hard to quickly read 7. Animation Animated Banner Ads tend to out-perform static banner ads. Keep to a maximum of 30 seconds of animation. 8. Use Buttons Whilst Buttons are not essential, people have been “programmed” to click on buttons, as such they highly encouraged. 9. Adhere to File Size Make sure you keep file size to under 100k. 10. Write a Banner Ad Design Brief Irrespective of using a DYI product or a Service, we highly encourage to create your own banner ad design brief. Then you or your designer can follow it and you are more likley to get the expected outcome. 11. Look at Banner Ad Examples Look at both your competitors and other banner ad examples. Check out www.moat.com which has a free search engine of banners from right around the world. Copy them or reference them in your Creative Banner Ad Design Brief. 12. Create at least 2 Sets of Banner Ads. Don't just create a single set of Banner Ads, create 2 or even 3 sets of Banners Ads allowing you to A/B test the creatives and conversions. Banner Ad Design Options We don’t have commercial relations with any of the companies mentioned below, but we do have worked with Bannersnack and Upwork in the past for creating our own house ads. These companies are really for quick turn arounds when Banner Ads are urgently needed. They obviously don’t include hiring a graphic designer or creative design team. 1. Bannersnack https://www.bannersnack.com A DYI tool that allows you to create your own banners in minutes. Bannersnack only does Banner Ads. They have monthly plans for individuals, teams and enterprises which allow you to create various banners, both static and HTML5 animation. 2. Upwork https://www.upwork.com Upwork is a large community of freelancers to create your Banner Ads. Simply create the “job” include your Banner Design brief. Turn around can be as quick as a few days. You can also “invite” freelancers who you like to apply for the job. 3. Canva https://www.canva.com/templates/web-banners/ Another DIY Banner Ads are one of Canva’s many design features. They have a number of Banner Templates that you use. 4. 99Designs https://99designs.com/banner-ad-design 99Design is a little bit different, once you create your design project, you effectively run a “competition” and dozens of freelancers submit rough design ideas / concepts. You choose a winner and then work with them to finalize your design. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] ATS London - Automated Trading Summit Every year ATS London (otherwise known as the Automated Trading Summit) seems to get bigger and bigger, and this year will be held at the BFI Southbank on The Riverfront in London for a one day program on Monday, 9th September 2019. Hosted by ExchangeWire, ATS London is a full industry ecosystem event, providing attendees with the opportunity to learn, network, and discuss the challenges facing the programmatic advertising and marketing technology industry today. Areas of focus for ATS London include programmatic media buying, audience buying, contextual targeting, retargeting, DMPs, DSPs, SSPs and everything else programmatic related. ATS London is ideally scheduled a few days before Dmexco , allowing people to attend ATS London on the Monday, travel on Tuesday and then attend Dmexco on Wednesday and Thursday in Cologne, Germany. Organize a Meeting at ATS London Gourmet Ads’ Founder & President, Benjamin Christie will be attending this years ATS London. If you’re attending ATS London or are based in or near London and would like to organize a meeting, then click the button below to Book a Meeting. [/fusion_text][fusion_button link="/contact/" text_transform="" title="Book a Meeting " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-coffee fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]BOOK A MEETING[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] ATS London 2019 Monday, 9th September 2019 BFI Southbank The Riverfront, London, SE1 8XT [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Direct to Consumer [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] How Direct to Consumer Brands are Changing e-Commerce Direct to consumer brands are changing retail and e-commerce in a very interesting way. In fact, IAB’s study called “The Rise of the 21st Century Brand Economy” predicts that a massive amount of retail growth will come from relationships created by direct consumer efforts. Many merchants that sell food products online have considered trying the direct to consumer route, and that demand will likely only increase. However, for those who are not entirely seasoned on how the process works, direct to consumer advertising may seem like a complicated mystery. It really isn’t! In this post, we’ll be exploring what this innovative form of marketing is, how it works, and some direct to consumer brands to consider as inspiration. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is Direct to Consumer? The term “direct to consumer” advertising (also known as direct marketing) means that a merchant is selling or marketing their product directly to their end customers. This is done without the involvement of third-party retailers and other types of middlemen. E-commerce is changing quickly. The old form of the “multichannel” retailer isn’t working as well as it used to due to small margins. Consumers aren’t physically walking into businesses as much as they used to and are turning to online retailers for goods and services. Direct to consumer marketing can help businesses keep up with changing times. Why Direct to Consumer Advertising Works for Small and Medium-Sized Brands Direct to consumer advertising involves promoting a product or service from the seller to the consumer without the need for traditional advertising like television commercials or radio ads. Typically this form of advertising occurs strictly online. Direct to consumer advertising is very effective for small or medium brands that don’t have the greatest brand recognition. Because of this, direct to consumer advertising has been seen as a threat to large brands and legacy companies who typically advertise via department stores and other traditional forms of advertising. The are several different methods of direct marketing. The more traditional forms of direct marketing included door-to-door solicitation, face-to-face marketing, telephoning, and direct physical mail. These advertising forms are becoming more obsolete, and the main forms of direct to consumer marketing involve online advertisements. 3 Direct to Consumer Brands to Be Inspired By There are several food-based direct to consumer brands out there that are thriving in many ways. Here are just a few: 1. Brandless Brandless has been making waves since its conception, targeting a customer base who just want good products without the psychological impact of branding. Brandless sells hundreds of brandless food and household items at a very low price, usually around $3 per item. Because of their cut of middlemen and expenses typically associated with branding, Brandless has become a sort of poster child for direct to consumer brands. 2. HelloFresh Meal planning memberships have become more popular with client bases that live alone or are unfamiliar with cooking. HelloFresh is one such direct to consumer brand that provides various purchasing options based on a client’s dietary preferences, household size, and number of meals per week. This brand takes an advertising approach that brings potential customers straight to their website and does not partner with other brands or merchants. 3. Plated Plated is another meal delivery service that focuses more on eloquent cuisine, targeting consumers who have started learning how to cook at home but want to become more “professional” in the art of cooking. All of Plated’s meals are very unique and slightly challenging but can be prepared in less than thirty minutes. Plated is known for using social media and excellent photography to bring potential customers to their exclusive website. Like HelloFresh, Plated uses direct to consumer advertising and does not partner with any other brand, working entirely within e-commerce. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Types of Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Everything You Need to Know About Different Types of Advertising Whilst Gourmet Ads predominately works across Display, Mobile, Video and Native, there are many forms of online advertising out there, from display to video to pay-per-click. For food brands and CPG brand advertisers, it may be difficult to choose which method of advertising is ideal for you campaign. Small and medium-sized businesses who want to quickly grow their customer base and boost their overall earnings should absolutely invest in advertising. A well-crafted marketing brand can significantly help a business build awareness of its brand among a bigger audience. There is a rich variety of various advertising approaches that a small or medium-sized company can take. On one hand, a brand can choose from the more traditional advertising mediums, such as newspapers, radio, television ads, etc. However, digital and online advertising has become the norm for marketing campaigns. If one’s brand can make it in the highly competitive food industry, they’ll need to do so through digital ad platforms. Investing with a strategy in mind when it comes to advertising for one’s small business can result in a substantial ROI (return on investment), which can bring valuable new customers or clients to your brand. But when it comes down to it, what mode of digital advertising should one choose? Advertising types are not mutually exclusive, but some may be a better choice for a specific niche than others. We’re going to cover all of the different types out there so you don’t have to do the guesswork. [/fusion_text][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Types of Advertising for Your Marketing Plan There are seven main Types of Advertising of digital advertising online. 1. Display Advertising Display advertising, also known as banner advertising, is a form of advertising that can be seen as a sort of online billboard. Display ads can be static or moving, but typically follow the pattern of being at the top of a website in the form of a horizontal banner. This form of advertising usually is intended to tell a quick story visually while creating an overall identifiable brand identity. Banner ads are quick conversations, not in-depth thought pieces. One will typically find display ads on websites and some social media websites. 2. Video Advertising Video ads are hugely popular forms of advertising because they are visually and audibly engaging. There are two main ways one can advertise with videos-- through instream video and through outstream video. A lot of the time, brands will opt for both forms in order to get the most of their advertising campaign. Instream video defines the placement of video ads in correlation to the content a consumer opted to view. Instream videos can involve pre-roll (before the chosen video is played), mid-roll (in the middle of the chosen video), and post-roll (after the video has finished) video advertisements. Outstream video advertisements (which goes hand-in-hand with native advertising) plays when a user navigates to the video within an article. 3. Mobile Advertising Mobile advertising is exploding in popularity, and it certainly makes sense why. Potential customers are on their mobile devices more than their standard desktop or laptop computer, so mobile ads are one of the best ways to get viewers. Mobile ads can include display, search, video, app, and social media ads that are targeted specifically for mobile consumption. Videos are probably one of the best ad forms for mobile devices. 4. Native Advertising Pop-up advertisements and automatic video ads may seem like a quick way to get your product in front of eyeballs, but how often have you personally paid attention to disruptive ads like this? Disruptive ads are not a recommended method for marketing. Its opposite, native advertising, is significantly better. Native advertising, also known as sponsored content, are advertisements that match the style, flow, and function of the platform or website where it appears. These ads are often in the form of articles, blog posts, videos, or photos and are designed to look as if they really belong on the platform. 5. Audio Advertising Popular programmatic audio advertising solutions include podcasts, online radio, and music streaming services. Typically, audio ads involve fifteen to sixty-second audio clips. Audio advertising is useful because it can be used to reach music or podcast listeners who are already paying attention to their chosen listening channel. Programmatic advertising with audio aims to get that audio clip to relevant potential customers based on location and listening habits. 6. Social Media Advertising Social media advertising is a very well-known form of advertising that is popular due to its low cost. Businesses can make accounts on websites like LinkedIn, Facebook, Twitter, and Instagram. They can then post on those networks for free, essentially using social media as free advertising. Most social media websites also offer paid advertising opportunities that are also fairly inexpensive but tend to be difficult to track efficiently with analytics. 7. Pay Per Click Search Advertising Pay Per Click (PPC) search advertising, also known as paid search advertising, involves the process of bidding on different specific keywords so that related search advertisements are placed on different specific areas of the results page. If you've ever searched for something via Google, for example, you’ve likely seen advertisements for different businesses on the side of the page, tops of the page, etc. Advertisers pay a fee each time their ad is clicked. This mode of advertising tends to be less authentic. Popular PPC companies include Google Ads and Bing Ads. Our Passion is Food Advertising Gourmet Ads is a shopper marketing and food advertisement platform for every type of brand involved in the food industry. We advertising for publishers from supermarkets, food delivery services, consumer packaged goods brands, cuisine specialists, and everyone else in between. Gourmet Ads directly manages thousands of cuisine blog and food websites, and we’re passionate about getting potential customers connected with your brand through authentic, appropriate, and relational online advertising methods. We offer business advertisers and their subsequent advertising agencies a fantastically diverse range of programmatic advertising solutions-- including display ads, video ads, audio ads, native ads, and mobile ads. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] CPG Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Have you ever heard of “CPG advertising?” If you’re a brand that offers products that need consistent replacement or replenishment, especially food products, then you’ve probably heard this term floating around. If you’re in the dark, don’t worry. We’re going to dive into what CPG means, how CPG advertising works, and why food brands should consider the benefits of advertising their CPG products online. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is CPG Advertising? “CPG” stands for “Consumer Packaged Goods.” CPG are items that are consumed or used on a daily basis by consumers that require consistent replacement and replenishment. Common consumer packaged goods include food products, drinks and beverages, clothing items, tobacco, alcohol, cosmetics, and other household products. Consumer Packaged Goods advertising is very important because just about every consumer alive used consumer packaged goods. Everyone consumed food and uses daily cleaning products at the very least. As such, this market and its niche industries are highly competitive when it comes to advertising space. Despite going through a recent slowing in growth over time, the consumer packaged goods industry is still one of the most massive sectors in the United States. We can look at incredibly established brands like Coca-Cola and L'Oréal and recognize that they probably aren’t going anywhere, and neither is the consumer packaged goods industry. Although CPG brands generally enjoy decent margins and hefty balance sheets, these brands must constantly fight for shelf space in grocery stores. They must also constantly invest in advertising, to increase their brand recognition. Why is CPG Advertising Online Important? Consumer packaged goods and online advertising go hand-in-hand. Online advertising is becoming the standard method for marketing, and consumer packaged goods are no exception on the bandwagon. If a brand decides to settle for more traditional methods of advertising, they may be left in the dust as online advertising only continues to grow. While consumer packaged goods have typically been sold in traditional physical stores, consumers are turning to online retailers more and more each year. Purchasing goods by simply pointing and clicking is more of the norm now, and consumers can receive a text message or email confirmations that their delivery is on the way. Technology is starting to totally consume how consumer packaged goods are sold. Amazon’s own business services Amazon Fresh and Prime Pantry lets customers purchase consumer packaged goods and enjoy same day or next day delivery. Small and medium-sized food brands are struggling to keep up, but they can reach a certain amount of brand recognition through CPG online advertising. Keeping Up with CPG Advertising There are a number of ways food brand can keep up with CPG advertising online: Keep an eye on larger brand trends and look into how you can mimic their innovative methods of CPG advertising consistently. Recognize that more consumers are purchasing groceries online than ever before, so online fresh delivery options may be worth considering for your specific food brand. Consider multichannel and omnichannel business strategies, which involve exploiting online and offline channels to give one’s customer a more in-depth and user-friendly experience. Just as well, smaller brands should consider establishing partnerships with bigger chains to improve their marketing reach. Always focus on improving your digital channels and recognizing what your niche target market is. When it comes to the competitive nature of consumer packaged goods, one will need to give a fresh unique take on an old product. And the best way to do this is through an excellent marketing campaign. Consider the meal kit and membership meal delivery service models, as they are only going to explode with growth as more consumers move to digital online means to shop for consumer packaged goods. Focus on authenticity and brand values when it comes to your CPG advertising and marketing plan. More consumers are becoming more interested in brands that have a mission or dedication to quality that rivals the massive enterprises who have been manufacturing their consumer packaged goods for years. Consumers are getting smarter about where they are spending their money and how they are spending their money, and a good CPG marketing strategy should take that into consideration. CPG advertising may seem like a losing game at times due to how competitive it can be, but it is absolutely worth investing time and money into for food brands. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Sample CPG Advertising Creatives Below are sample 300x250 CPG Advertising Creatives we've recetly seen across Gourmet Ads. [/fusion_text][fusion_content_boxes layout="icon-with-title" columns="3" title_size="" heading_size="2" title_color="" body_color="" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" icon_circle="" icon_circle_radius="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" icon_size="" icon_hover_type="" hover_accent_color="" image="" image_id="" image_max_width="" link_type="" button_span="" link_area="" link_target="" icon_align="left" animation_type="" animation_delay="" animation_offset="" animation_direction="left" animation_speed="0.3" margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_content_box title="Heinz 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Pringles 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Maggi 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] DMEXCO Cologne - Digital Marketing Conference What is DMEXCO ? DMEXCO is Europe's top conference for digital marketing attracting advertisers, digital professionals, marketers and agency representatives from around the world to Cologne, Germany each year. In recent years, DMEXCO has seen significant international visitors and exhibitors as the event is now regarded by many as one of the “Must Attend” events on the annual digital marketing calendar. DMEXCO covers everything across the digital spectrum from marketing methods such as online marketing, targeting, tracking, digital content (video and audio advertising), social media marketing, mobile marketing, performance-based marketing, affiliate marketing, e-mail marketing, search engine marketing and In-game advertising as well as topics like virtual and augmented reality, connectivity and the Internet of Things. Areas of focus for Gourmet Ads at DMEXCO include programmatic media buying, audience buying, contextual targeting, retargeting, DMPs, DSPs, SSPs and everything else programmatic related. DMEXCO 2019 will be held at the Koelnmesse, Cologne for two days only, 11th of September & 12th September. Organize a Meeting at DMEXCO Cologne Gourmet Ads’ Founder & President, Benjamin Christie will be attending this year's DMEXCO Cologne. If you’re attending DMEXCO Cologne and would like to organize a meeting, then click the button below to Book a Meeting. [/fusion_text][fusion_button link="/contact/" text_transform="" title="Book a Meeting " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-coffee fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]BOOK A MEETING[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] DMEXCO Cologne 11th & 12th September 2019 Koelnmesse, Cologne, Germany [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Strategies to Grow Share of Wallet [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is Share of Wallet? Share of wallet, also known as wallet share, is a marketing tool to calculate how much consumers go to spend at a specific retailer within a given period. For example, if a consumer spends $500 per month or year. That is their share of wallet towards your business. An increased share of wallet means that customers are loyal and something working! However, the ideal situation is to continuously grow the share of wallet to ultimately win over market shares. How can this be achieved? With great customer service, suggestive products and services, and a solid consumer retention program! Suggestive Upsell A retailer who can upsell or suggestive sell to consumers will find that the extra spend is relatively easy to gain because the consumer is already there in your store purchasing something. You can use that opportunity to suggest other products and services that they would benefit from. A classic example is at McDonald’s when they ask if you, “would you like to upgrade to a combo?” or, “would you like fries with your order?”. By suggesting smaller items that complement the main purchase, such as the combo upgrade or muffin, it goes toward increasing the share of wallet. Many grocery stores and restaurants have already jumped on the bandwagon by offering supplementary products to their main product to increase their share of wallet. For instance, if your main product is a jar of pasta sauce, why not suggest cheese or other condiments to go with it? In that very moment, as you’re cashing out each customer, it is your chance to upsell! Point of Purchase Sales The placement of products in the store can make a huge difference, especially within grocery stores. Have you ever lined up to pay in a grocery store and noticed packs of gum, chocolate bars, and promotional items? They’re placed there for a reason! It is important to plan the outline of your store strategically. Place small items and promotional items near the cash registers to encourage customers to grab them as they line up to pay. Build a Lifetime Relationship with Value and Service Create a buying habit among your customers so it’s not a one-time deal. If you can provide an added value to the customer service experience in addition to your excellent product, then you have a higher chance of developing a lifetime relationship with your customers. Apart from simply asking at the point of sale as in the McDonalds’ example, retailers can increase their share of wallet by using online advertising techniques like behavioral targeting to bring customers back to spend more. Gourmet Ads can also use advanced retargeting strategies to reach your existing customer base as well as consumers most likely to purchase your products in the future. Online Coupons Another key strategy for increasing share of wallet is using online coupons. These online coupons could require consumers to purchase a product first, then get a discount on the 2nd product. Once again, Gourmet Ads can develop a campaign to drive coupon downloads and engagement at your target audience, thus Increasing your share of wallet. This will not only help with your share of wallet, but it will drive your online presence and branding. It will go perfectly with social media and email marketing campaigns to get consumers into your store. With the online coupons, it also encourages current customers to purchase more. If you need help growing your share of wallet, contact us! We will help you achieve a highly engaged audience of grocery buyers and household cooks online! [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="2526"][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] ATS Singapore - Automated Trading Summit Every year ATS Singapore (otherwise known as the Automated Trading Summit) seems to get bigger and bigger, and this year a change of venue to the Marina Bay Sands for a two-day program on Monday, June 24 and Tuesday, June 25 2019. Hosted by ExchangeWire, ATS Singapore is a full industry ecosystem event, providing attendees with the opportunity to learn, network, and discuss the challenges facing the programmatic advertising and marketing technology industry today. Areas of focus for ATS Singapore include programmatic media buying, audience buying, contextual targeting, retargeting, DMPs, DSPs, SSPs and everything else programmatic related. Organize a Meeting at ATS Singapore Gourmet Ads’ Founder & President, Benjamin Christie will be attending this years ATS Singapore. If you’re attending ATS Singapore or are based in or near Singapore and would like to organize a meeting, then click the button below to Book a Meeting. [/fusion_text][fusion_button link="/contact/" text_transform="" title="Book a Meeting " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-coffee fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]BOOK A MEETING[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] ATS Singapore 2019 24th Jun - 25th Jun 2019 Marina Bay Sands 10 Bayfront Ave, Singapore 018971 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] 13 Tips to Debug Deal IDs to get them to Spend [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Gourmet Ads first started running programmatically in 2012, over 7 years ago and we started transaction with Deal IDs or PMPs 2 years later in 2014 ( Gourmet Ads helped launch Appnexus Deals @ the London Summit ). Since then we’ve launched Smart Deals which are Deal IDs built with Machine Learning and Data Science to surface unique inventory sets like true 70% Viewability. These days, Deal IDs plays a significant role across our Programmatic Advertising business. Back when we launched Deals to advertisers, we had a number of problems with getting them to run with advertisers. Whilst the experience level on the buy side has increased significantly since we first launched, we though it might be a good idea to remind or refresh buyers what could go wrong and how to Debug Deal IDs to get them to spend. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="15px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="/media-kit/" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is a Deal ID? A Deal ID (or Deal Identifier) is a unique id number (sometimes referred to as a token) given to a programmatic buyer by a publisher / seller which allows the buyer to target specific inventory. A Deal Id can include a variety of items such as floor price, inventory, country, domain list etc. Deal ID Debugging Every DSP and SSP is different when it comes to setting up Deal IDs and Optimizing them, however the principles suggested here are written in a generic way. Its fair to say that a Deal not getting Bid Requests or Response needs to be looked at. There are a lot of Deal ID Debugging items here to run through. Don’t discount reaching out to your DSP Account Manager as they usually have tools and debugging processes that might quickly identify issues at play. Two Approaches to Deal Debugging When approaching a Deal that has issues, it should fall into one of the two scenarios ; Deal has No Sold Impressions Deal has Sold Impressions Generally speaking, a Deal ID with no spend suggests a significant issue is occurring and generally requires more investigation than a deal that is already spending. Usually a deal spending is easier to get more scale by tweaking a setting either on the buy or sell side. On the SSP side most now have Deal Health Reports that can be run, these usually provide some sort of insight to what the problem could be. Also, for this article we won’t go into Pre-bidding solutions (like IAS) used on the buy side, as that’s like going down a rabbit hole. Is there an Integration between the DSP and SSP Might sound silly, but not ever DSP is integrated with every SSP. Sometimes they might be integrated but the Deal ID mechanism might not be setup. So whilst you can trade via Open Exchange, Deal IDs might not work. Action >> Double Check the DSP is actually integrated into the SSP to run a Deal ID Is the Media Format Integration between the DSP and SSP Similar to the first point, but there could be an integration between the DSP and the SSP, but for some reason the DSP might not have done the integration specifically for a media type like Native. Action >> Double Check with the DSP is integrated into the SSP for that Media Type Is the Buyer Blocking the Seller? Often when buyer seats are setup, they by default block all sellers (as a precaution) and they will need to Allow the sell side seat to be activated before they can start buying on the seller’s inventory. Action >> Double Check the Seller is enabled to be bought and not Blocked by the Buyer Are all the Domains in the Deal ID Audited or Approved Some buyers rely on whitelists in their DSP and thus will only buy impressions on domains listed on the whitelist. If all the domains on the deal are not audited or on the whitelist then the Deal ID won’t run. Action >> Ask the buyer for a Whitelist of Domains setup for the Deal and make sure that all domains are audited. Is the Deal Setup under the Correct Seat ID? Some DSPs and SSPs require that deals are setup correctly under the correct seat or targeted to the correct seat. This causes a great deal of issues, as most people don’t really know what their seat is let alone what the correct seat is. In addition, a DSP ID might be totally different than the mapped ID in the SSP which can often confusion. Action >> Buyer to check with the DSP the correct ID or entity. Seller to check with the SSP that the deal is setup correctly under the correct seat. Creative Auditing These days Sellers pretty much require all creatives be audited by a 3 rd Party or via the DSP. This helps ensure Ad quality and no bad players allow to run. Some Sellers will setup a SSP that only allows audited creatives to run. If the creative isn’t audited, then it wont run. We’ve recently seen a number of buyer not even declaring a brand for a creative and its coming through as “Unknown” as a Seller, allowing Unknown creatives to run is highly risky and as such most will block it. Action >> Check Creatives are Audited for the Correct Brand> it might be worth providing the seller the creative ID (for the SSP) so they can investigate on their side. Brand Blocked by Seller Similar to Creative Auditing, some Sellers will setup a Deal ID that only allows a particular brand or brands to run via a Deal ID. If the Brand is incorrect from what the seller had setup the Deal wont run. Action >> Check Creatives are Audited for the Correct Brand and that the seller isn’t blocking that brand. Our DSP is Bidding but no Sold Impressions (Price) 9 times out of 10 this is due to the Price Floor of the Deal setup on the Sell Side. Often both the Seller and Buyer don’t take into consideration DSP or SSP fees which can be as high as 30% higher. From a Sell Side perspective, its best to bid 25-30% higher than then the price quoted by the seller. Action >> Check that your minimum bid price is more than the Price being requested by the Seller. Our DSP is Bidding but no Sold Impressions (Media Formats) As I said above, most of the time this is due to pricing issues, but another scenario is that the Deal setup doesn’t include the right Media Type or Correct Ad Size. It could be you are trying to buy Instream Video but the Deal could be only setup for Outstream Video. Action >> Check with the Seller that the Media Type or Ad Sizes are allowed in the Deal. Our DSP is Bidding but no Sold Impressions (Expired) Sometimes Deals have expiry dates and will automatically stop running irrespective if the deal is still being bid on. Action >> Check with the Seller that Deal ID is still live. Deal is running, but has a Low Bid Rate In our experience, this usually suggests something on the Buy Side is incorrect. It could be campaign pacing is not bidding enough (as its rate limited), there could be capping in place like 1/24 or similar or could be that the campaign targeting is way too tight. Action >> Ensure that the campaign is setup as broadly as possible Deal is Running has a High Bid Rate but a low Win Rate This issue usually suggests that Seller has a significant amount of competition for the impressions you are bidding on and you’re losing most probably because of the price or priority. This could be when the Seller has created a generic inventory pool ie like 70% Viewability. Action >> Speak to the Seller to understand what could be occurring. Two suggestions to remedy this is increase bid price to see if the Win Rate increases, or ask the Seller if your Deal could be placed on a higher priority level in the SSP. Create Reporting, Deal Dashboards or Email Alerts At Gourmet Ads we’ve created a range of internal tools (built upon APIs) for our Programmatic Analysts and Programmatic Account Managers. Its kind of an early warning signal to highlight deals that could be struggling to run. We’ve developed a series of internal Deal Debugging work flows to try and get the Deals running without going to the buyer. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1105"][fusion_global id="1031"]