Using Demographic Data to Targeting Children in Households
As part of our Demographic Targeting feature, we have the ability to target households with children. Our Targeting Children in Household option is ideal for any advertisers who are looking to target consumers with or without children.
We can target populations with higher likelihood of children in household or lower likelihood of children in household. Apart simply targeting for households with or without children aged 0-17 years we can target on the number of children in total, as follows;
- 1 Child
- 2 Children
- 3 Children
- 4 Children
- 5 Children
Examples of Targeting Children in Household
So where would targeting children in household apply? Well most media plan requests we receive from advertising agencies these days actually include the number of children in a household in the briefs. Most say they want to reach families with 2 children, but we have received request for SUV’s and people moves from automotive companies who want to reach 3 or more children.
Contact Us for more information about Targeting Children in Household on your next Advertising Campaign.