Contextual Targeting is where you run advertising alongside pages of content which is contextual relevant to the product you are advertising. An example could be running ads for Pasta Sauce alongside different types of pasta recipes.
The Contextual Targeting options offered by Gourmet Ads are only available only on www.recipebridge.com. Because we own the site, we’ve integrated the ad server into the RecipeBridge database directly, allowing us to provide flexibility and high levels of accuracy.
Contextual Targeting options available for advertisers include ;
- Ingredient Targeting
Target any recipe searches or recipes which include the ingredient you’re targeting. Ie a chicken company could target all chicken recipes featuring chicken as an ingredient.
- Recipe Targeting
Target any recipe searches or recipes for a particular dish. i.e a rice company could target all types of risotto recipes.
- Recipe Category Targeting
Target all recipe searches or recipes under a particular recipe category. i.e a flour company could target all baking recipes.
- Cuisine Targeting
Target all recipe searches or recipes for a national cuisine or style of cuisine. i.e a company selling Japanese ingredients and products could target all Japanese recipes.
Contextual Targeting on RecipeBridge can be done using the following ad sizes;
- Background Skin
- Push Downs
Contextual Targeting on RecipeBridge is sold on either;
- Sponsorship basis ( ie unlimited impressions, 100% Share of Voice for period of time)
- CPM basis ( ie 100% share of voice to a certain amount of impressions )
For more information about Contextual Targeting options offered by Gourmet Ads, click on one buttons below.