Brand Advertisers can Target Above the Fold Page Placements
For advertisers requiring their advertising to appear Above the Fold, Gourmet Ads provides an Above the Fold Targeting option that ensures your creative will only display when a user’s browser window loads.
Gourmet Ads, Above the Fold targeting is an ad server based solution and as the page loads takes into consideration different web browsers, monitor sizes, and screen resolutions. Then within micro seconds, the ad server only displays your ads Above the Fold after taking the users page display into consideration. Over time we’ve found that our dynamic Above the Fold targeting is far more effective than manually selecting ad units on the page.
Above the Fold Targeting can increase Engagement and Click Through Rates
Above the Fold targeting is an ideal targeting option for brand advertisers looking to maximize their advertising budgets, whilst ensuring their ads are always top of the page and being seen by their target audience. In addition if you’re running a Retargeting Campaign, then Above the Fold targeting will help improve the campaign’s performance.
Over time we’ve found that advertisers utilizing Above the Fold targeting can experience Engagement and Click Through Rates (CTR) at up to 30% higher than if there was no targeting applied to campaign.