Behavioral Targeting is Leveraging actual online User Behavior
Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.
By leveraging actual online user behavior, we allow advertisers to deliver specifically targeted ads to consumers through websites within Gourmet Ads and through our partners, providing reach to over 100 million potential users.
As the advertisement which is served to the consumer is based upon absolute relevancy, it can be on a page that’s not directly related to the product being advertised, thus expanding the opportunity to communicate with potential consumers.
So what Behavioral Targeting (or actions) are available to be targeted?
Gourmet Ads can basically track any behavior or action required by the advertiser, however generally speaking the most commonly requested behaviors include;
- Visiting a particular site (advertisers site)
- Shopping cart abandonment (not buying after adding to cart)
- Visiting sites of similar interests (travel, pregnancy, diet, health, exercise, cooking, technology)
- Visiting sites within a vertical (ie food, wine, beer, coffee, restaurant or BBQ sites)
- Searching for a product.
An example of behavioral targeting would be if a consumer repeatedly visited a web page with reviews of kitchen blenders or searched for kitchen blenders, then visited a kitchen blender company website. This clearly indicates an interest in buying a kitchen blender. By targeting advertising about this exact product or range of products significantly increases the consumer’s chance of purchasing – See more Behavioral Targeting Examples here.
When combined with some of our existing campaign targeting options, behavioral targeting allows you to reach your target consumer, cost effectively compared to other advertising mediums.