The 728×90 or Leaderboard is a Branding Ad Unit ideal for the Top of Pages
The 728×90 Ad Unit or Leaderboard as it is often referred is typically placed at the top of a website either above the content or within the header itself. Because of its above the fold placement on many websites the 728×90 performs extremely well for branding campaigns.
Across Gourmet Ads, the 728×90 Ad Unit is popular on large recipe and food sites and is often run nearby a 300×250 for maximum exposure for advertisers.
From a branding perspective, the 728×90 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.
Features of the 728×90 ;
- Commonly placed Above the Fold
- Consistent Results for Advertisers
- Can be run as an expandable unit or standard unit
- Ideal for all types of rich media
- Approved IAB Ad Unit
Don’t have a 728×90 Ad Creative?
Gourmet Ads can take your existing creative assets and develop 160×600 ad units for your campaign using your brand standards quickly and cost effectively. See Creative Design for more details.
Need Creative Specifications for a 728×90 ad unit?