Wine Audience

Our Wine vertical targets both everyday wine consumers as well as wine connoisseurs.

Gender breakdown is Male 51% / Female 49%

Age break down is as follows;


Characteristics of the audience include;

  • Researches wine online
  • Has a wine collection
  • Drinks wine with dinner at least 4 times per week.
  • Spends over $15 per bottle
  • Purchases wines online
  • Member of wine club
  • Visits winery/ wine region at least 2-3 times per year