Wine Audience
Our Wine vertical targets both everyday wine consumers as well as wine connoisseurs.
Gender breakdown is Male 51% / Female 49%
Age break down is as follows;

Characteristics of the audience include;
- Researches wine online
- Has a wine collection
- Drinks wine with dinner at least 4 times per week.
- Spends over $15 per bottle
- Purchases wines online
- Member of wine club
- Visits winery/ wine region at least 2-3 times per year



