Gourmet Ads

Coupons Benefit Retailers

Most people think that discount coupons only benefit consumers, but actually grocery coupons benefit retailers and here’s why. There’s no doubt about it – our world has changed and the current economic climate seems to be in a downward spiral. With all the massive lay-offs, decrease in income and reduced buying trends, businesses are suffering [...]

Gourmet Ads is a Vertical Advertising Network specialising in Food Advertising, Wine Advertising and Beer Advertising on the Adify Platform. We also provide Advertising Agencies both Media Planning and digital strategy, look out for new site Grocery Coupons. Follow us on Twitter or on Friend Feed

Which Skyscraper should I use?

Officially and for the majority of the publishers in Gourmet Ads, the 160×600 sized ad unit is the standard sized skyscraper. Over time we’ve found that for most publishers, the 160×600 is the most popular size around the world, however in the UK, the 120×600 is the most popular size. When you’re working with hundreds [...]

Background Skins

Apart from regular display campaigns, the team at Gourmet Ads are looking at ways we can provide advertisers and advertising agencies high visibility placements. As such we’ve developed Background Skins Advertising to our suite of Beyond the Banner creative options. Because we actually serve the background skin like a typical 3rd Party Tag via our [...]

New Zealand Recipes Sites Wanted

Gourmet Ads is currently seeking New Zealand based Recipe Sites and Food Bloggers to join our NZ network. So what are we looking for? We’re looking for food based sites that produce your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based [...]

Back to School Advertising

For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and [...]

Recipes Recipes Recipes

For brands looking to influence grocery buyers online, there are two real options. The first is the spray and pray method, derived from a military term for not aiming, but firing in the general direction. The best illustration of this is where brands book say the home page of a portal for a day. Apart [...]

4th of July Advertising

The 4th of July Holiday or Independence Day is another day of the year where you can benefit from developing a targeted advertising campaign to drive sales. In the lead up to 4th of July festivities, Americans are planning parties, catering BBQs, having an extended weekend at the lake and post-game tailgates. Consumers want everything [...]

Gourmet Ads appoints Ad2one

Global digital group, AD2ONE has been appointed by the world’s leading online food advertising network, Gourmet Ads (www.gourmetads.com) to provide exclusive advertising access to millions of mainly female Australian grocery buyers online via its vast collection of quality small and large food websites. With a strong presence in the US, Canada, the UK and more [...]

Introducing Tastydays

For the few years, Gourmet Ads has worked with literally hundreds of premium food and recipe sites around the world. We’ve helped advertisers and companies reach our unique audience of grocery buyers online, however for the most part we’ve technically been restricted to running regular IAB sized creative. This is because we don’t own the [...]

Grilling Advertising

In North America and Canada this year’s grilling season is fast approaching. In other words it’s time for retailers to step up advertising to capture some of the demand in the market place. The kickoff date for your grilling advertising should commence before or around memorial day, so now is the time to develop your [...]