http://www.gourmetads.com Food, Wine and Beer Advertising online Tue, 06 Jan 2009 20:35:33 +0000 http://backend.userland.com/rss092 en It is interesting to note that consumers will almost always buy exactly what they put on their shopping list.  If they write down flour, they are going to buy flour.  What do you think will happen if they write Gold Medal Flour on their list?  Getting the consumer to write ... http://www.gourmetads.com/blog/branding-the-grocery-shopping-list Growers associations provide a great way for growers of produce like nuts, corn, grapes or sugar to come together and pool resources to attract new consumers for their products. There’s growers associations for nearly everything that’s grown, for example; corn growers, apple growers, sugar growers, wheat growers, strawberry growers, potato ... http://www.gourmetads.com/blog/advertising-growers-associations Because consumer packaged goods (CPG) like breakfast cereals, detergents, tomato sauce and orange juice have a reality short lifespan in the household, they need to be replaced frequently. That is why it is vital that consumer packaged goods are continually advertised in order to influence and engage with new consumers ... http://www.gourmetads.com/blog/advertising-consumer-packaged-goods If you’re a marketer, advertiser or media buyer at an agency, then your new year’s resolution for 2009 needs to be about spending your advertising budget where you can measure the return on investment and advertise cost effectively. So what does this mean? Well unlike all other advertising mediums, online advertising ... http://www.gourmetads.com/blog/your-new-years-resolution You may have noticed that selling restaurant gift certificates has been steadily growing in popularity over the past few years and has become quite competitive lately. There are so many competitors selling their restaurant gift certificates online and the competition is so fierce that many of them are now selling ... http://www.gourmetads.com/blog/advertising-restaurant-gift-certificates If you are selling grocery products you are probably well aware that successfully, reaching the household's Main Grocery Buyer (MGB) or otherwise referred to as the primary grocery buyer has the greatest impact on sales of CPG (consumer packaged goods) or FMCG (fast moving consumer goods) products. Sometimes, however, this ... http://www.gourmetads.com/blog/reaching-the-main-grocery-buyer Times are tough these days and most people are looking for ways to save money wherever possible. This includes using more coupons for grocery purchases. Particularly in America, discount coupon use is at an all time high and is only likely to rise as the economy is predicted to get ... http://www.gourmetads.com/blog/advertising-grocery-coupons Recently I sat down with Mark Pollard and during the discussion he pointed me to guest blog he did over at Talking Digital Blog called 9 trends to look out for in 2009. This is one of a few industry players who’ve written their opinions of 2009 and the trends. ... http://www.gourmetads.com/blog/advertising-trends-for-2009 Although Gourmet Ads specifically services advertisers and publishers in America and Australia, we are very much these days a global vertical advertising network. In the past few days we've had enquires from Singapore, Vancouver, Auckland, London and San Paolo in Brazil. One of the advantages of Gourmet Ads for advertisers is ... http://www.gourmetads.com/blog/in-market-advertising This week, I was invited to participate in a AdNetworks panel at the upcoming Ad:Tech Sydney 2009  in March next year. The event will be held at the Sydney Convention Centre from the 10th – 11th March and is essential for all those in the advertising industry online.  The panel I’ll ... http://www.gourmetads.com/blog/adtech-sydney-2009