First Party Data reveals valuable insight into consumer behavior

Reaching target consumers, monitoring the types and numbers of people that visit a site, and which surfing habits an internet user has, is all transferred into various types of data which can be very valuable when it comes to advertising your products.

First party data is basically the data and research collected by brands themselves. First Party Data is often very valuable (and mostly confidential) to brands, giving them the knowledge about certain types of data means helps them as advertisers know the how and why to re-reach consumers or understand what prospective users might look like. By using first party data along side their advertising campaigns allows them target their advertising spend on reaching the exact target consumer.

There are endless types of first party data a brand advertiser might collect and use to re-engage with their target audience. These include but are not limited to a potential customer’s ;

• Registration Data
• Previous online shopping activity  i.e did they purchase or abandon their shopping cart
• Likelihood or intention of buying
• Gender
• Age
• Geo Location
• Time on their site
• How many times they have visited
• Number of pages viewed
• What product pages they viewed
• Browser
• Operating System

The most important fist party data to most companies is registration data. This provides the most in depth data about the person and is what is the most confidential data, hence why many companies will not share data. By knowing vital information such as this, an advertiser can focus their attentions on advertising to specific customers. The analysis of first party data is essential before using in your next advertising campaign. Without data analysis, you could be advertising to people that are unlikely to be interested in your product due to their age, gender, occupation or lifestyle. Many brands use DMPs ( data management platforms) to manage their first party data, first collecting it and then using it when media buying.

Advertisers can use First Party Data within the Gourmet Ads Marketplace

One of the advantages of using a Private Ad Exchange such as Gourmet Ads Marketplace, is the ease and ability to use your own first party data.  Gourmet Ads offers a private ad exchange where advertisers can take advantage of using the pre-arranged and fixed CPM prices for inventory.

First party data allows you to spend your money wisely and to carefully place adverts without wasting money on adverts that won’t be reaching the right consumers. First Party Data can even be used to personalize advertising creative aimed at specific consumers. This in turn is more likely for the brand to see a conversion.

Gourmet Ads believe that 2012 will be a year where advertisers everywhere will realise the phenomenal benefits of advertising using first party data. Brands that are yet to reap the benefits of using their own first party data to increase advertising sales will be able to personalise their advertising campaigns, reach various types of customers as well as target newer customers as well.

First Party Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We’re in the Digital Advertising LUMAscapes

So it was pleasing to see that Gourmet Ads has now been included in the latest Digital Advertising LUMAscape,
under Vertical Ad Networks.

Gourmet Ads in LUMAscapes is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising campaigns to increase sales for Valentine’s Day

Valentine’s Day – a day where couples can lavish each other with affection and gifts and show each other how the truly feel. Now, many people will believe that these sentiments should be shown at all times of year, not just on Valentine’s Day. Well we say; why not capitalise on the fact that people want to buy presents for one another at this time of year?

Valentine’s Day is one of the most popular days in the ear for the exchanging of flowers, chocolates, teddy bears and other gifts and these sales of these products climb every year. Basing your advertising campaign around this day can help you see an increase in sales for products relevant to the day. Digital advertising in particular offers some of the best opportunities for Valentine’s Day themed advertising campaigns – this is ideal for chocolate companies and flower delivery services.

Traditionally, Valentine’s Day advertising has mainly been focused at men purchasing gifts for women, however, as times change so do trends in buying which is why many advertising campaigns are beginning to be aimed at the female demographic.

A Valentine’s Day advertising campaign is all about knowing which groups of customers to target. Studies have shown that, surprisingly, people that are most likely to receive the most Valentine gifts are teachers, children and mothers. Gourmet Ads can give you the ideal platform to aim your products at specific target audiences.

Everyone loves a Valentine’s Day deal, so whether your company sells flower deliveries, chocolates, or bottles of champagne, Gourmet Ads can help you place your advert so that it will reach your desired consumer.

Valentine’s Day deals range from chocolates and flowers to gourmet dining options

If you own a restaurant or hotel, deals might include discount prices for anyone attending your establishment on Valentine’s Day – free bottles of wine or desserts or perhaps something similar placed in a hotel room will sound appealing to anyone who wants to do something special for their loved one on Valentine’s Day.

This time of year doesn’t just have to revolve around going out for food. Couples love sentiment, and if someone wants to treat their loved one to something truly special on Valentine’s Day, they may consider an even or activity. Going to the theatre, sipping cocktails in a classy bar, or even kayaking or abseiling might make for the person present for the right people. Activities placed alongside various dining options could be the perfect valentine’s package for someone.

For all the lovers that want to cook a romantic meal for their partner, advertisers can use Gourmet Ads to promote “Meal for Two” deals at a discounted price. Gourmet Ads’ large network of sites means that packages such as this and other discount deals can reach your target customers and could potentially increase sales of specific products.

So use Gourmet Ads to offer great deals all in the name of Valentine’s Day and you will generate interest which ultimately means more sales.

Advertising Valentine’s Day Specials is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Are you running online display ads to create your brand ?

Advertising via online display ads has long been established as an extremely effective way to increase brand awareness, draw in new customers and to educate consumers about certain products. As Gourmet Ads has been in the industry for many years and have been using online display ads for just as long, we know a thing or two about the importance of online display ads and how they can affect advertising campaigns.

Many people have questioned the use of online display ads, but the effectiveness has long been demonstrated by Gourmet Ads. Online Display ads can come in various forms, but most commonly can appear as web banners on various webpages. Gourmet Ads supports various banner formats and this type of advertising has been a proven way of generating click throughs to affiliated sites.

Click throughs and conversions are obviously a major part of advertising campaigns and are a great way for directing consumers to different sites whilst making money. However, beyond this, Gourmet Ads online display ads are crucial for the branding of products. Branding is vital in terms of customers indentifying goods and to be able to tell one company from the next.

Online display ads with Gourmet Ads can therefore help set your apart from the rest. If branding is all about standing out and establishing yourself as a unique company, let Gourmet Ads help you create your identity.

Evidence asserting that online display ads are very effective in creating a brand identity

When it comes to branding, we will often find that ‘the more exposure the better’ is usually the case. Volvo recently ran a study testing the impact of multi-screen advertising and the effect is had on consumers. Out of those who were only exposed to the Volvo advert on television, 50% could remember seeing it. Those that were exposed to the advert on TV, PC, tablet and smartphone however could recall seeing the ad at a rate of 74%.

The results from this case study are clear – the more a product or brand is exposed, the more effective the branding and the more likely consumers are to remember your product. Connecting with the right customer at the right time, emotionally engaging them and then measuring all the analytics is something that is best achieved through the use of online display ads.

Gourmet Ads supports a very wide range of advertising campaigns and provides platforms for display ads and pre roll video ads too. By offering these to you, Gourmet ads can help create a more effective advertising campaign with online display ads for your brand which ultimately will not only increase brand awareness and attract new customers, it will also educate your potential consumers about your range of products as well.

Display Ads Build Brands for Marketers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising creates branding for the emerging market of artisan cereals

Artisan Cereals are flooding the niche cereal shelf space and are becoming a popular choice for not only breakfast but also snacks and other meals. With so many existing cereals already widely recognized and so well renowned, Gourmet Ads is here to help create branding and help reach out to this relatively newer market of consumers.

Although kids’ cereals might appeal to the younger generation, parents all over the world are well aware of the unhealthy ingredient that some of these cereals contain. With the increase in awareness of living a healthy lifestyle, advertisers can now capitalize on the fact that consumers want to be health wise.

Artisan cereals are an emerging trend in the cereal market and instead of being mass produced and churned out of multiple factories, artisan cereals have a great image for being natural and organic and are produced in small batches. This ‘handcrafted’ image is a great way to target customers. Consumers love to feel important and by emphasising the fact that the artisan cereals have been specifically created for them, advertising the cereal will make them feel more significant, not just another customer, but an individual.

Artisan cereals companies are usually small to medium in size, and although their products might find space on the shelves in supermarkets, their branding often needs to be increased to raise awareness of their range of products on offer and to reach a wider audience.

Gourmet Ads can help companies producing artisan cereals reach the common grocery buyer

Even for small companies, web sales are very important. After all, large cereal companies all started off as small businesses once too! Many food web retailers are now featuring artisan cereals companies on their website. The products that these companies offer creates a very wholesome image for any site so the organic and natural aspect of the product can also reflect on the hosting website itself as well. The variety of flavours of artisan cereals available is also definitely going to appeal to those who like a mixture of tastes at breakfast.

By using Gourmet Ads to create advertising campaigns to promote artisan cereals, you can not only increase the popularity of your company (no matter how small it is), but you can also raise brand awareness too.

Using Gourmet Ads to advertise artisan cereals can educate consumers as to the type of product that artisan cereal is. By increasing brand awareness online, you can boost sales and generate more revenue. By targeting the health-conscious masses and appealing to those who care about where their food is made, you can therefore get more loyal customers who like the fact that your ad campaigns for artisan cereals are targeted at them.

Advertising Artisan Cereals is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Food Marketing to Reach Grocery Buyers

No matter if you’re a small food manufacturers or multi-national food company Gourmet Ads has food marketing solutions to have your products run off the supermarket shelf.

Our food marketing programs have been designed to reach the household grocery buyer online. We do this by maintaining a large community of quality food sites such as recipe websites, food blogs, and other endemic food centric sites all frequently visited by the household grocery buyer. Grocery Buyers visit our food and recipe sites while researching meals ideas and making household meal decisions for the family. By running a food marketing campaign aimed towards the grocery buyer you influence what they put in the trolley at the supermarket. Imagine consumers search out your product, opposed to simply stumbling over it while shopping.

Digital Food Marketing Solutions

As large or small as your budget permits. Our food marketing solutions we provide start with regular display advertising units such as 300×250 or 728×90 sized banners. For food advertisers with larger budgets we can provide Beyond the Banner activity such as Roadblocks, Background Skins and Over the Page advertising, all providing maximum impact and reach for clients.

For more information about Gourmet Ads or our Food Marketing Programs, Request a Media Kit, or if you’re interested in running a food advertising campaign then Request A Proposal from our team.

Food Marketing is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Restaurant Advertising is vital to get customers in

Perfecting your menu, hiring the right staff and opening your brand new restaurant is often not enough to get customers walking through our doors. If you really want to increase customers and get everyone excited about coming to you for food, it is vital to consider restaurant advertising.

Marketing is crucial for restaurants to reach their target audiences and create a buzz. Consumers are not interested in advertising unless it is personal or relevant to them; therefore traditional forms of advertising have become almost obsolete, especially when it comes to dining options – after all, who is going to come to your restaurant just because you tell them to? Restaurant advertising is all about creating excitement; maybe introduce discount vouchers and get customers interested in your establishment.

Advertising on Gourmet Ads can help you reach your targeted audience through the geo targeting advert campaigns. Geo targeting basically means that specific adverts are tagged. This means they appear for specific people in certain geographical locations. By doing this, your adverts are not being displayed to people who will totally disregard them instead they are getting shown to consumers that may be interested in your restaurant!

Loyalty of customers is what makes you money, and if you get a good ‘fan’ base of customers that keep coming back for more, revenues will inevitably increase. Beyond just clicks and conversions, Gourmet Ads online display banner ads are perfect for establishing your company as a brand and increasing your loyal customer base.

Restaurant advertising is all about connecting with the right customer at the right time and engaging them emotionally in what you are promoting. By using Gourmet Ads display ads for restaurant advertising, we can then use web analytics to track consumers and see if the advertising had a positive impact on promoting your brand.

Consider Pre Roll Videos for restaurant advertising

Gourmet Ads supports a wide range of advertising campaigns and provides platforms for display ads and pre roll video ads to give you as many options as you like. Display advertising can come in many different forms, and web banners are often the most common form of advertising a product, brand or company. If you think a web banner might be the most effective way of attracting customers, this could be the perfect option for you.

Pre roll advertising on the other hand is ideal for advertisers (although 49.7% of consumers who were asked said they would not sit through a pre roll if they had a choice!). With Youtube and some other video sites offering ‘skippable’ pre roll ads, spending advertising money on those seems rather pointless, but a good pre roll before a relevant video clip that a potential customer watches may well grab their attention.

So, as you can see, restaurant advertising is all about relevance and relating to your customer – if they feel like a message is more personal to them, you are more likely to get further with them, and once you have their attention you can then develop this into a relationship with a potential consumer.

Restaurant Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Target consumers who love their kitchen technology

The popularity of kitchen technology is on the rise, along with so many culinary gadgets and pieces that have been specifically designed to make your time in the kitchen so much easier. With all this new gadgetry now available, it is the perfect time to start advertising kitchen technology and a great time to start targeting consumers who love their gadgets, but most of all, love their time in the kitchen to be as stress-free as possible.

There are so many gadgets on the market at the moment which are appealing to consumers all over the world, including kitchen technology with computerized screens, or specially programmed refrigerators which can tell the owner when he is running low on certain items.

When it comes to finding kitchen technology, most consumers do their searches online – probably because it is such a specialist product area – and because of this, web sales are the most used sales avenue to advertise these types of products.

By using Gourmet Ads to help you advertise your kitchen technology, advertisers can connect with dedicated food lovers and home chefs. Those who love spending time in the kitchen are often the most likely to be drawn in by any new technological advances in the kitchen, and any gadgets that can make their life easier are sure to be a hit!

Create brand awareness for gadgets falling under  kitchen technology category with Gourmet Ads

If you are trying to get a product noticed by kitchen gadget fans, then look no further than Gourmet Ads. We offer plenty of options when it comes to advertising solutions for kitchen technology and gadget campaigns, and also for web food retailers that feature these products. As kitchen technology is so up to date, it is a great image for any company to advertise these types of products as it creates an appearance of being modern and always offering state-of-the-art products.

From digital confectionery thermometers to fingerprint reading coffee making machines, the kitchen technology world has it all, and advertising them and their uses are likely to appeal to customers who like the idea of their lives becoming so much more streamlined when they own your gadget.

Although larger companies are the ones that tend to draw in customers because of their big brand name, who said this has to be the general rule of thumb? Gourmet Ads are ideal for creating brand awareness for smaller companies that want to establish themselves as market competitors and get their products noticed. Educating your customers with online ads about your kitchen technology will not only increase sales, it will also generate click-throughs to your website.

Using advertising to establish your brand should ultimately win you more loyal customers, and the more contemporary kitchen technology you offer, the more fashionable your brand will appear.

Advertising Kitchen Technology is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

The rising popularity of Mobile Food Apps for Food and Groceries

With the rise in popularity of mobile applications aka ‘apps’, so comes the rise in popularity of mobile food apps used for grocery shopping and food. A relatively new way of advertising, mobile food apps when advertised by Gourmet Ads can not only help you reach your target audience, but can also help you increase sales too.

The use of mobile food apps is an emerging trend in a brand new market; instead of simply looking on the internet for recipes etc, customers now rely heavily on mobile food apps that deliver up-to-the-minute updates of what’s hot. The apps are mainly increasing in popularity as more and more people begin to buy smartphones, iPads, other tablets and various other mobile devices.

For all consumers who hate their grocery shopping or are often at a loss for what to buy, mobile food apps are ideal. Mobile apps are now a hot trend, and to make the most of this new advertising method, advertisers can use Gourmet Ads as a platform to create a loyal following of app fans.

Often, advertisers find that making their apps well known is half the struggle. By advertising your mobile food apps on Gourmet Ads’ network of sites, we can help create further visibility. Whether this is for quick meals, healthier options, cheap recipes or ‘How-To’ instructions, Gourmet Ads can help you reach your ideal consumer.

Mobile food apps are all about getting customers excited about food – offering them ‘secret recipes’ from their favorite restaurants for example are a great way of building a rapport and loyalty with your customers. The best thing about these apps for the consumer and the advertiser is that they are real time tools which are available literally at your fingertips – cool and convenient!

Once a consumer has your app on their smartphone/iPad etc, an icon will appear with your company’s logo. Having this constant reminder of your brand is also another great aspect of mobile apps.

Reach the right audience with advertising your Mobile Food Apps on Gourmet Ads

By using Gourmet Ads to advertise your mobile food apps, you know that you are reaching the right audience. The Gourmet Ads network has a lot of users, and the people that come to the sites are all interested in food. Advertising on a totally irrelevant site on the other hand, is less likely to get you the audience you would like.

As mobile food apps are seen as a very current trend, they are ideal for use by small companies. If you are a small company who really wants to stand out from the crowd, using apps to connect with your customers will not only educate them about your company, it will also increase brand awareness. Gourmet Ads is all about the exposure, so if you really want to get yourself well known within the food industry, use Gourmet Ads as your platform – not only will you be targeting specific audiences, you will also be able to keep that audience up to date through the use of mobile food apps.

Advertising Mobile Food Apps is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

What Constitutes a Private Ad Exchange ?

The Gourmet Ads Marketplace is the only dedicated food specific Private Ad Exchange on the Internet today. We allow advertisers to reach our audience of household grocery buyers in a real-time bidding environment. Advertisers can run campaigns at scale, quickly and cost effectively. Our private exchange is an environment where only pre approved advertising agencies and companies can bid on our inventory through programmatic methods, otherwise known as Real Time Bidding or RTB.

Premium Inventory Pool
Our advertising server provides a particular allocation of inventory to the marketplace each day and we only provide pre approved advertisers first look to this inventory. It’s not remnant inventory, but premium inventory across our websites. For example we include above the fold impressions. The inventory is simply unavailable anywhere else, but the Gourmet Ads Marketplace.

Site Transparency and Scale
As part of the setup, Gourmet Ads Marketplace buyers are provided a fully transparent site list, so they can buy with absolute confidence that they are only buying on sites provided. Gourmet Ads has a strict eligibility requirements for sites in order to be included, one of which are sites must be primarily be food and recipe sites. For food manufactures, supermarkets or kitchen product companies is there any better inventory available then content only about recipes ?

Data Capabilities
The greatest advantage for advertisers and their agencies is the ability to use your own 1st party data when buying in our private exchange. Advertisers without their own data can also use 3rd Party Data.  Media buying can be as direct or broad as required by advertisers. Buyers can bid on the impressions they want, opposed to buying impressions they don’t want.. An example of this is best illustrated with ecommerce sites that want to target a particular consumer which may have added items to their shopping cart, but left without making a purchase.

CPM Pricing
One of the advantages of media buying with the Gourmet Ads Marketplace is the pricing. We work with buyers on pre-negotiated pricing arrangements offering both fixed CPMs as well as Real Time Bidding to ensure you win the impressions you want.

Become a buyer on our Private Ad Exchange

If you are interested in becoming a buyer on our private ad exchange, then please Contact Us for information and CPM pricing.

What is a Private Ad Exchange ? is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.