Why advertise with Gourmet Ads?
August 26, 2009 by Benjamin Christie
Last week I was doing an agency presentation and one of the media buyers asked me “What are the ten reasons of why they should buy from Gourmet Ads”. I answered them by providing I think 6 or 7 off the top of my head, but I promised them that I would do a blog which answered their question together with a longer response on each point.
I figured that many media buyers and media planners would also be interested in such a blog, so here we go my ten reasons of why media buyers and planners should include Gourmet Ads as part of their media plan.
1. Editorially Selected Sites
Each and every site that is included in the Gourmet Ads network is editorially selected by myself (Benjamin Christie). The majority of sites we include are hand selected and a small percentage is included from those that apply through out website. We look for food and wine sites that have unique and interesting content, look great but most importantly have a least two ads above the fold. As a rule we do reject a great deal and previously we’ve worked out that of those that apply we reject about 65%, only including sites that adhere to our selection criteria for sites.
2. Total Transparency
Unlike some advertising networks which are a blind buy, Gourmet Ads is 100% transparent to advertisers. Not only do we provide advertisers with a complete network list, but we allow advertisers to cherry pick sites they don’t want to run advertising on. We’re proud of the sites we represent, so it doesn’t make sense for us to hide them from you or your client. Additionally, we understand that a handful of advertisers don’t want to see their ads appear on blogs, so we can make it easy to remove blogs from the media buy if that’s your preference.
3. Multiple Sites
We know that popular websites are critical to your media plan, but one of the greatest advantages of running a campaign with Gourmet Ads is that we can run your campaign across multiple sites providing a wide reaching media buy. By eliminating buying on a site-by-site basis we can provide you and your client an aggregated buy on literally hundreds of sites as easily as if you were buying off just a single site. Also because our sites are editorially selected you can buy with complete confidence.
4. Reach the Main Household Grocery Buyer
Because of the unique content of our network, Gourmet Ads reaches the Main Household Grocery Buyer. Why? Because audience profiling provides data that our audience visits recipes websites to determine what they are cooking for dinner. This offers our advertisers the ability to target consumers prior to their journey to the grocery store or supermarket allowing them to influence their buying decisions before the checkout.
5. Exclusive Inventory
Because we hand pick sites into the Gourmet Ads network, our network is very much considered premium inventory and isn’t available in the wider marketplace. This is due to exclusive sales relationships with our network of publishers. We believe that there is minimal crossover into other networks, and as such our inventory can’t be purchased elsewhere offering advertisers exclusive inventory.
6. Engaged Users
Unlike social networks with limited engagement with advertising, the audience of Gourmet Ads not only engages with advertising, but we know due to post impression tracking that they take notice of advertising they see within or network. Which means that when running an advertising campaign with Gourmet Ads that our audience will interact with advertising, so relevant advertising performs extremely well.
7. Rich Media Capabilities
Unlike other networks, because we run on the Adify Platform we have expanded Rich Media Capabilities that other networks don’t have. The standard across the Adify platform is simple, as long as the size of the files being run for the advertising campaign are under 100k in size, there is no additional media serving costs. So instead of paying for hosting, you can now include a rich media creative for your campaigns providing users with a high level of engagement.
8. Campaign Targeting
Another advantage of using the Adify platform to power the Gourmet Ads network is their suite of targeting capabilities. Not only can we run geo targeted advertising, but we can run targeting for the following varioles; by Vertical, Time and day targeting, Bandwidth, Browser & Operating Systems, Language and Frequency capping.
9. Behavioral Targeting
Targeting possible consumers or retargeting them during an advertising campaign can help increase the success of your campaign. A consumer that has already been introduced to your product is more likely going to purchase when re advertised to. Once again using Adify’s Behavioral Targeting capabilities we have a wide range of variables that we can apply to each campaign. These targeting capabilities are vast, but most are for those that have previously clicked on an ad or have simply just seen the ad.
10. Campaign Reporting
Apart from post campaign reporting, Gourmet Ads provides advertisers their own dashboard which shows impressions, clicks, post impression tracking, conversions and more.
Blog Tags
advertising, behavioral targeting, brand awareness, geo targeting, main grocery buyer, media buying, media planning, online advertising, reporting, rich media, transparencyCategorySocial Bookmarks
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