More Brands are using Video Advertising for Branding Campaigns
Around the globe, there are a lot of companies running Pre Roll Video Advertising Campaigns, however what type of companies perform best on the Gourmet Ads Video Advertising Platform? Well before we answer that, let’s first look at our audience to help answer the question, then let’s discuss the content on the platform.
Firstly, the Gourmet Ads audience is primarily made up of household grocery buyers, as many of them are watching or reading recipes on our sites before they go and do their weekly shopping at the grocery store. Demographically this audience is female and aged 27-55, so it only makes sense that companies advertising are targeting this demographic.
Secondly, when it comes to content we’re rather picky. Because we only do food and wine, our content across the board is rather consistent. In terms of production quality, some cooking videos can be considered simple, being hosted at home, through to professionally shot (mostly studio) cooking segments hosted by celebrity chefs, cookbook authors and restaurants chefs.
So what type of companies are best suited to Pre Roll Video Advertising on Gourmet Ads?
There is of course the the endemic types of companies you’d well expect on a food advertising platform such as;
- Grocery and Supermarkets
- Food and Grocery Products
- Cooking Appliances
- Kitchen White goods
- Cookware and plate ware
- Household Cleaning Products
- Food Related Online Retailers (Gourmet type stores)
- Wines and Wine Associated Products
Then there’s the type of companies which are interested in running demographically targeted video advertising, i.e. aimed at women, such as;
- Fashion and Cosmetics
- Entertainment (Broadway shows, local events etc)
- Travel (hotels, cruises and flights)
- Movie Trailers and DVD Releases
- Automotive (Car brands)
So no matter if your an endemic food and wine advertiser or a demographic based advertiser, Gourmet Ads Video Advertising can help deliver your message and brand to our audience. Across our platform we can run simple 15 second pre roll video advertising through to 30 second pre roll, mid roll and post roll with 300×250 companions.