Consider Veterans Day Advertising to offer special discounts for the day
For your next online advertising campaign, consider offering Veterans Day specials by implementing a Veterans Day advertising campaign. Veterans Day, originally recognized as Armistice Day, has been observed as a way to recognize and thank the many men and women who have served the United States. The day is observed each year on November 11th, the anniversary of the armistice that declared an end to World War I. President Woodrow Wilson was the first to officially recognize the date, which was signed into law seven years later. While the holiday was originally intended to recognize veterans of World War I, a grass roots movement started in Kansas in 1953 helped change the holiday into a day of recognition for all Veterans in 1954 when the day became known as Veterans Day.
If you are considering offering Veterans Day specials this year, there are a number of ways that you can both attract customers and recognize the men and women of the Armed Forces. One of the simplest ways to recognize the contributions of these men and women toward peace in the United States is by offering a discount to past and current Service members. Many retailers offer a percentage off purchase discount to military members when they present a valid military ID. Because Veterans Day is a federal holiday, many military people and their families do not work, and so they are highly likely to visit stores offering a special discount for the day.
Another way to recognize service members and bring in customers is using your Veterans day advertising to encourage donations of a certain amount to a cause that supports Veterans and their families. There are a large number of very worthy charities whose goal is to assist service men with needs not always covered by the military. The recent wars in Afghanistan and Iraq have created a significant number of injured soldiers, and supporting these causes is a great way to demonstrate a corporate commitment to servicemen and women.
Veterans Day Advertising is beneficial as the unofficial start of holiday shopping season
As a November holiday, Veterans Day is an unofficial start to the holiday shopping season. Many bargain hunters will be looking for early Christmas presents, and so “door busters” are a sure fire way to bring customers in the door. Another way to appeal to Veterans Day shoppers is by hosting some type of appreciation event at a retail location. This can take a number of forms, whether by offering a charity drive or by offering food or some other special item to Armed Forces members who come in on Veterans Day. Some retailers of higher end goods also choose to advertise Military financing on Veterans Day.
Drawing in customers through a Veterans Day advertising campaign can be an effective marketing campaign for your retail location. Veterans Day Advertising campaigns that are designed to both recognize Veterans and offer them a special discount offer long-term benefits for many retailers. Veterans who come in as part of a special holiday sale are likely to remember which stores treated them well and will frequently return for holiday shopping. If you choose to include supporting a Veteran specific charity as part of your Veterans Day advertising, you will also demonstrate to service members and their families your commitment to their needs, creating repeat business for your location. Veterans Day advertising offers not only an opportunity to increase sales, but a chance to do something good for the many soldiers and their families who are also your customers and employees.