Comments on: Vertical Advertising Increases ROI http://www.gourmetads.com/blog/vertical-advertising-increases-roi Food, Wine and Beer Advertising online Mon, 12 Jul 2010 18:24:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: No Budget! Just ROI | Gourmet Ads CPM Network Australia & USA http://www.gourmetads.com/blog/vertical-advertising-increases-roi/comment-page-1#comment-46 No Budget! Just ROI | Gourmet Ads CPM Network Australia & USA Wed, 11 Feb 2009 02:52:20 +0000 http://www.gourmetads.com/?p=505#comment-46 [...] Because the quality of the click in vertical advertising networks is much more qualified than horizontal networks, we can continue to drive the same levels of return on investment for advertisers over time. See a recent post titled Vertical Advertising Increases ROI. [...] [...] Because the quality of the click in vertical advertising networks is much more qualified than horizontal networks, we can continue to drive the same levels of return on investment for advertisers over time. See a recent post titled Vertical Advertising Increases ROI. [...]

]]> By: Paul http://www.gourmetads.com/blog/vertical-advertising-increases-roi/comment-page-1#comment-45 Paul Mon, 05 Jan 2009 17:07:38 +0000 http://www.gourmetads.com/?p=505#comment-45 Vertical ad networks can work well. They can drive better CTRs and they can convert better. The cost of media will always influence the cost effectiveness of a campaign. When working with smaller, niche publishers, who are trying to monetise their relatively low inventory, the CPMs tend to be too high to make it work to an ROI. This is based on my experience in the UK. In the US, you may have enough inventory to sell to drive these rates down. I guess the rule will always be - everything works at the right price. Vertical ad networks can work well. They can drive better CTRs and they can convert better.

The cost of media will always influence the cost effectiveness of a campaign. When working with smaller, niche publishers, who are trying to monetise their relatively low inventory, the CPMs tend to be too high to make it work to an ROI. This is based on my experience in the UK. In the US, you may have enough inventory to sell to drive these rates down.

I guess the rule will always be – everything works at the right price.

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