Vertical Advertising Increases ROI
November 13, 2008 by Benjamin Christie
Times are tough, economically speaking, and most people are being more aware of their spending habits. Everyone wants to make the most of their money and advertisers are no exception. Advertisers want and need to get the highest ROI (Return on Investment) possible for every ad they purchase. The latest statistics suggest that the best way for advertisers to increase their ROI is through vertical advertising online. Gourmet Ads is a vertical advertising network for food, wine and beer. Its all we do!
Vertical advertising is actually the internet advertising world’s name for the most highly targeted and effective advertising you can get. When using a vertical advertising network to market a product its all about relevancy; such as wine is advertised specifically on websites about wine. A food product, such as low-fat cooking spray would be advertised on a page that specializes in low-fat cooking or even just food in general. Overall Vertical advertising provides a highly qualified click.
Every advertiser knows that with traditional forms of advertising you basically throw your ads out in front of a large group of people and hope that a certain percentage of them are in your target market. But, with vertical advertising all of your advertising dollars are being focused directly on your target market. Vertical advertising provides significant ROI because only people who might be interested in your product see your advertising.
With consumers tightening their belts and decreasing their spending, it is more important now than ever to get a good ROI and create a strong brand image with consumers. Advertisers need their product to be at the forefront of the consumer’s mind every time they make a purchase in order to survive the tough economic times ahead. Historically it has been the companies that understood targeted advertising and the importance of branding that not only survived, but thrived during the worst economic times. In this day and age, vertical advertising is the best way to get a good ROI and increase brand awareness.
To find out more about how vertical advertising can work for your product? Contact us today for information on developing your vertical advertising campaign.
Blog Tags
branding, online advertising, return on investment, roi, targeted advertising, vertical ad network, vertical advertising, vertical advertising networkCategoryAdvertiser, Beer, Food, Wine Social Bookmarks
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Comments
2 Responses to “Vertical Advertising Increases ROI”
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Vertical ad networks can work well. They can drive better CTRs and they can convert better.
The cost of media will always influence the cost effectiveness of a campaign. When working with smaller, niche publishers, who are trying to monetise their relatively low inventory, the CPMs tend to be too high to make it work to an ROI. This is based on my experience in the UK. In the US, you may have enough inventory to sell to drive these rates down.
I guess the rule will always be – everything works at the right price.
[...] Because the quality of the click in vertical advertising networks is much more qualified than horizontal networks, we can continue to drive the same levels of return on investment for advertisers over time. See a recent post titled Vertical Advertising Increases ROI. [...]