User Generated Recipes
December 30, 2009 by Benjamin Christie
Some advertisers don’t like to run their advertising on websites which feature user generated content. This is because their advertising could appear next to something inappropriate. I totally understand why some companies take that stance. However, User Generated Recipe sites are different to regular user generated content and shouldn’t be included classified the same.
For those that don’t know, user generated recipe websites are where the community of thousands of recipe authors contribute to the site instead of just a few authors. Nearly every user generated recipe sites have a recipe structure to follow and they require an image for every recipe. Because the community is so varied with cultures and cooking experience, the website ends up featuring a vast amount of unique content that cant be found else where. Over time recipe authors who create great recipes that people enjoy attract a cult following. Additionally because there isn’t any editorial agenda’s at play the site grows organically and features all types of great recipes.
Gourmet Ads now represents a number of User Generated Recipe sites. So why should you be running advertising on a User Generated Recipe site?
- Large dedicated audiences
- High page impressions per user
- Continually growing with new recipes all the time
- Strong sense of community between readers and recipe authors
- Conversation between recipe authors
- Readers can rate recipes
So what advertisers can benefit from advertising on User Generated Recipe sites? Well any advertiser that wants to reach the main household grocery buyer. The person who’s looking at recipes online is also more than likely to be the same person who purchases the groceries for the household. Across the globe a number of companies including the multi national food company Unilever have developed their own user generated recipe sites.
For your next advertising campaign if you’d like to include sites featuring user generated content, then Gourmet Ads can develop a bespoke campaign for your consideration. Start by downloading our Media Kit or Request a Proposal from our team.
Blog Tags
advertising, FMCG, media buying, media planning, online advertising, recipe, recipe sites, recipes, recipes online, targeted marketing, user generated recipesCategorySocial Bookmarks
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