Twitter & Your Site
June 14, 2009 by Benjamin Christie
Throughout the world, Twitter is fast becoming popular tool for publishers. Why? Because it allows you to have two way a conversation with your audience. The benefit of having this conversation from a publisher perspective is that not only can you inform your audience about new content, but you can ask their opinion, have a discussion and learn more about what kind of content that would like to see in the future.
Today I’m going to share some of the tools and ideas we use to have this conversation on Twitter and how you can use them to not only grow your followers, but engage with your audience.
Get a Twitter Account
First off if you haven’t got your own Twitter account, then grab yours now. Try to get your website’s name and try not to use underscores or hypens. Make it easy and memorable – ours is @gourmetads
Once your Twitter Page is setup, add a description about your site and the URL. The more descriptive the description the better as the Twitter search engines index this and could be path to having people search for you using one of the search tools twitter has like http://search.twitter.com
Promoting your Twitter Page
Once you’ve got your Twitter start by promoting it. Some ideas could be;
- A Twitter Blog – like this
- A spotlight image linked to your Twitter Page
- Embed your Twitter Feed on to your page
- Add your Twitter link on the contact page
- Add Twitter link to your business card
- Send email to your newsletter database with links to Twitter page
- Advertising your Twitter Page
Publishing Content to your Twitter
Earlier in the Traffic Booster Program we talked about RSS and how syndicating your RSS Feed on the internet can be great for gaining backlinks. Well RSS can be great for syndicating content for to users. Using your RSS / XML feed from your site, you can easily publish your content back into Twitter using Twitter Feed. Simply set and forget. Add your RSS feed URL, the publishing times and how you want the Tweets published and that’s it. Now every time you publish something on your website or blog it will automatically be syndicated to Twitter driving traffic back to your site.
Scheduling Tweets
Like all publishers it’s important to plan your communication. So using an application like Twuffer you can schedule your Tweets into the future. So if you are running a competition on the site, you could schedule say a dozen Tweets over a week to inform your audience of the competition.
There are hundreds of other ways you can use Twitter to drive traffic to your site.
How are you using Twitter ?
Blog Tags
audience, rss, rss feed, target audience, twitterCategorySocial Bookmarks
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