Food Advertising

Times Square Advertising

Times Square Advertising

Today while in New York I walked through Times Square on the way to a meeting with an digital advertising agency. While right in the middle of Time Square I took a moment looking at all the advertising and you cant help but wonder;

  1. What it costs to advertise in Times Square (ie the CPM rate)?
  2. How effective the advertising spend is? (ie the ROI)?
  3. Will this sort of advertising be the first to be removed off budgets in 2009?

So when I got back to my hotel room tonight, I did a little research and found that it costs anywhere from $125,000 to $300,000 a month to advertise on a regular billboard. If it’s electronic with TV screens can cost anywhere from $3 million to $5 million
dollars.

So I figured, unless the advertising is promoting a Broadway musical around the corner, I think Times Square Advertising is a waste of your advertising budget.

Sure the advertising would reach a great deal of people over time, but how targeted is it? I cant think how they measure Times Square Advertising… thoughts?

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