Roadblock Advertising is an effective tactic for gaining user attention
When advertisers and advertising agencies are tasked with reaching mass audiences online, many undertake roadblock advertising because it’s an effective tactic for gaining user attention and engagement. Add to this when run across an advertising network such as Gourmet Ads, roadblock advertising provides a wide reaching media buy with similar metrics to those of TV media buy.
Here are ten ways to use roadblock advertising ;
- Branding Campaign
No doubt the most commonly used reason for running a roadblock advertising campaign is for branding purposes. Undertaking roadblock advertising for branding purposes will definitely lift the profile of your product in the market place. The key here is pick your day and the time that you’ll run the ad.
- Cookbook Launch
When launching a new cookbook onto the market it’s important to make an impact quickly to drive sales. Most publishers reserve advertising dollars to promote their well know authors and roadblock advertising can really create awareness driving sales online and offline in bookstores.
- Shopping Sale
No matter if you are undertaking a shopping sale in store or online, running a roadblock advertising campaign will gain attention to your sale either driving consumer to your store or your online store. Its important in your advertising messaging to communicate the saving consumers can expect as well as when the sale finishes.
- New Wine Release
No matter if it’s a new wine label or wine vintage, reaching millions of wine consumers online can have a massive effect on sales. Imagine if your new vintage wine release sold out within days of being released onto the market. By undertaking a roadblock advertising campaign around the new wine, why it’s different, how it tastes would definitely create brand awareness of the product.
- Consumer Packaged Goods Launch
When launching a new product onto the market it’s important to undertake wide reaching media to capture the attention of consumers and most importantly your product evangelists. So if it’s a new dishwasher detergent, tomato sauce or cooking oil which you are launching roadblock advertising is a great way to get the message across.
- TV show
In the hours leading up to its airing of a new TV show or a well know returning season, roadblock advertising online can be used to create awareness with possible viewers of the show. This is a great way to lift the initial TV ratings and capture new viewers. If your campaign is about a TV show, then make sure one of your ad units includes a trailer or teaser for user engagement and interaction.
- Popular Shopping Days
Own the day (and the days before), make it yours. No matter if it’s Presidents Day, Black Friday or Cyber Monday having a roadblock advertising campaign on these popular shopping days will generate sales online and consumers into stores.
- Gifts Sales Campaigns
Key gift giving days like mother’s day and valentines always generate sales of gifts online, so its important to ensure your target audience spends with your online store. By running a roadblock advertising campaign will drive traffic to your online store and sales. Consider giving them an incentive to buy with you on these key gift giving days.
- Movie launch
Every movie that a studio releases is ideal for a roadblock advertising campaign. The launch of a movie these days is extremely important, as the first weekends takings are a clear indication of how successful the movie will be and how long it will stay in cinemas before being available on DVD.
- Clearance Sale
If you’re having a clearance sales or need to move stock at towards the end of month, then running a roadblock advertising campaign will gain attention to your sale either driving consumer to your store or your online store. No matter if you are undertaking a shopping sale in store or online, it’s important that your clearance sale advertising communicates the products which are on sale and the discounts available.
When running a Roadblock Advertising campaign don’t forget to use some sort of campaign targeting options such as day-part targeting and geo targeting ensuring that you don’t waste any of your advertising budget.