Branded Recipes are Recipes featuring your Brand’s own Ingredients

One of the most consistent findings in research about today’s consumers shows that they are constantly on the lookout for new ways to prepare meals for their families. Grocery Buyers spend time searching for new recipes, and companies who can provide smart recipe ideas see sales of their products increase. Most grocery buyers unknowingly create associations between brands and favorite recipes- for example, Rice Krispies Treats, Tollhouse chocolate chip cookies or Chex Party Mix. These recipes are among the favorites in many kitchens, and each time a customer decides to cook one of these foods, they purchase items from specific manufacturers and improve the reputation of the brand. These kitchen favorites are known as branded recipes, and are one of the most effective marketing tools you can use.

Creating branded recipes is simpler than you may think. In many cases, it is as easy as publishing a recipe on your website. For a recipe to have maximum impact, it should be accompanied by a picture, tempting viewers to try out a new recipe that uses your product. Traditionally, recipes that don’t have a picture are far less successful, making a good food “photo shoot” an important part of the recipe. For those companies who are ready to take the idea one step further, creating a video that describes how to make the dish can be a fun, interactive addition to your website. Recipe ideas can also be incorporated into print or media advertising, product packaging, or in-store displays to reach a larger audience.

Consumers Trust Branded Recipes

Once you have decided to try using a branded recipe for your product, the question becomes what recipe to use. While there are test kitchens and other services available that can help you come up with ideas, you can use the process of finding the perfect recipe to bring attention to your product. Today’s consumer is often very food-savvy, and you can use their interest in food to come up with the perfect recipe idea. One idea is to hold a recipe contest, asking your consumers to come up with ideas for the best recipe using your product. Allow customers to test out the recipe and vote for their favorite, or arrange a judging of top entries to select a winning recipe. You may also consider creating a recipe booklet full of ideas using your product to distribute to customers. Remember to test out each recipe yourself to ensure that it makes good use of your product and highlights the benefits of using your brand.

Another idea is to take advantage of the celebrity chef trend. From Iron Chef to Paula Dean, there are a large number of big-name chefs who may be willing to endorse your brand by creating a special recipe just for you. Think about the product you are selling and which popular chefs would best represent that idea. Once you have the endorsement of a celebrity chef, you can use your newly branded recipe along with images of that chef to promote your product in a number of ways. Many shoppers are also dedicated food television watchers, so a recipe created by a certain chef that endorses your brand can be a great way to bring new consumers to your product.

Once you’ve published Branded Recipes on your site, Gourmet Ads can develop a wide reaching advertising campaign to drive grocery buyers to the site. Ask for ideas how else you can use Branded Recipes.

Publishing Branded Recipes is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

More Brands are using Video Advertising for Branding Campaigns

Around the globe, there are a lot of companies running Pre Roll Video Advertising Campaigns, however what type of companies perform best on the Gourmet Ads Video Advertising Platform? Well before we answer that, let’s first look at our audience to help answer the question, then let’s discuss the content on the platform.

Firstly, the Gourmet Ads audience is primarily made up of household grocery buyers, as many of them are watching or reading recipes on our sites before they go and do their weekly shopping at the grocery store. Demographically this audience is female and aged 27-55, so it only makes sense that companies advertising are targeting this demographic.

Secondly, when it comes to content we’re rather picky. Because we only do food and wine, our content across the board is rather consistent. In terms of production quality, some cooking videos can be considered simple, being hosted at home, through to professionally shot (mostly studio) cooking segments hosted by celebrity chefs, cookbook authors and restaurants chefs.

So what type of companies are best suited to Pre Roll Video Advertising on Gourmet Ads?

There is of course the the endemic types of companies you’d well expect on a food advertising platform such as;

• Grocery and Supermarkets
• Food and Grocery Products
• Cooking Appliances
• Kitchen White goods
• Cookware and plate ware
• Household Cleaning Products
• Food Related Online Retailers (Gourmet type stores)
• Wines and Wine Associated Products

Then there’s the type of companies which are interested in running demographically targeted video advertising, i.e. aimed at women, such as;

• Fashion and Cosmetics
• Entertainment (Broadway shows, local events etc)
• Travel (hotels, cruises and flights)
• Movie Trailers and DVD Releases
• Automotive (Car brands)

So no matter if your an endemic food and wine advertiser or a demographic based advertiser, Gourmet Ads Video Advertising can help deliver your message and brand to our audience. Across our platform we can run simple 15 second pre roll video advertising through to 30 second pre roll, mid roll and post roll with 300×250 companions.

Video Advertising for Brands is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

50% of online users are looking for Online Recipes

We recently wrote a blog called Recipes for 50% which talked about how some research by JupiterResearch which indicated that 50% of online users are looking for food and cooking information online. Since then we’ve been told about some research from Nielsen’s NetRatings, which like Jupiter has determined that the most popular food related activity online is searching for recipes. So I thought we’d go a little bit deeper into this trend and look at why consumers are heading online to search for recipes and how advertisers can reap the rewards of this trend.

So why are consumers moving online to find recipes? Well there is no doubt that consumers prefer to search and find recipes online opposed to ploughing through cookbooks to find a recipe.

Searching for Online Recipes is quick and easy, but other reasons include;

• Cost – nearly every online recipe site is free
• Video Recipes – More and more recipes sites are now including videos on how to cook particular recipes. So instead of trying to workout how to create a particular recipe, you can site and watch the recipe being created first then make it yourself.
• Recipe Authors – The majority of recipe websites publisher user generated recipes which are created by everyday cooks opposed to chefs. As such most recipes online tend to have a family focus opposed to a fine dining experience.
• Social interaction – many recipes sites allow you rate recipes their. Consumers who have cooked recipes previously can provide comments and suggestions about the recipes, helping you steer away from recipes that don’t work.
• Extensive choice - there are literally hundreds of thousands if not millions of recipes online compared to the 100 or so in a cookbook. You can compare recipe against recipe and determine the ones that look the best.
• Search by ingredients – For people that have an ingredient in the cupboard or fridge they want to use. On most recipe sites they allow you to search by that particular ingredient showing recipes that use the ingredient.

So how can food companies reach this audience of food consumers and household grocery buyers. We know because of our audience profiling at Gourmet Ads that people that visit online recipe sites tend to be the household grocery buyer. As such advertising along side recipes can have a significant effect on sales at the supermarket. Gourmet Ads can develop a strategically placed advertising campaign where you’re advertising is place along side Online Recipes.

Advertising Online Recipes is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.