The term “Vertical Ad Network” is used in the media a lot, so what is it ?

We thought today we’d address a question that we’re asked a great deal from advertisers, i.e. What is a Vertical Ad Network? Over the past few years, the term vertical ad network has been thrown about quite often in the online marketing world, as well as in some of the industry’s leading publications such as Silicon Alley Insider and even major publications such as Bloomberg Business.

Essentially a vertical ad network is a collection of like-minded or niche sites aggregated together providing high reach environment for advertisers a single category. In our case, Gourmet Ads only works with food and recipe sites. We provide advertisers a platform to reach our entire audience in a single media buy, with similar metrics to a large portal.

Gourmet Ads as a Vertical Ad Network was designed to benefit food manufacturers

Gourmet Ads as a vertical ad network was designed to benefit food manufacturers, supermarkets, food retailers, kitchenware companies and wineries and any other business needing to reach the grocery buying audience.

We accomplish this by focusing specifically on food and recipes as well as the people who love to eat, cook, and entertain. Our goal is to connect advertisers with highly relevant, quality food and recipe websites to achieve brand awareness goals as well as sending our audience to the advertiser’s site or landing page.

Additionally, the majority of our ad space is exclusive, meaning that it simply isn’t available on the market anywhere else. Building these exclusive relationships with food sites that have a loyal following of readers helps to ensure quality page views as well as ensuring that we have accurate information about our audience.

So finally,  a vertical ad network is a way of reaching customers you simply can’t find on other sites. Even larger sites that are horizontally focused and unrelated to food can’t provide you with the targeted ad space that the Gourmet Ads’ vertical ad network offers when reaching grocery buyers.

What is a Vertical Ad Network? is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Times are tough, economically speaking, and most people are being more aware of their spending habits. Everyone wants to make the most of their money and advertisers are no exception. Advertisers want and need to get the highest ROI (Return on Investment) possible for every ad they purchase. The latest statistics suggest that the best way for advertisers to increase their ROI is through vertical advertising online. Gourmet Ads is a vertical advertising network for food, wine and beer. Its all we do!

Vertical advertising is actually the internet advertising world’s name for the most highly targeted and effective advertising you can get. When using a vertical advertising network to market a product its all about relevancy; such as wine is advertised specifically on websites about wine. A food product, such as low-fat cooking spray would be advertised on a page that specializes in low-fat cooking or even just food in general. Overall Vertical advertising provides a highly qualified click.

Every advertiser knows that with traditional forms of advertising you basically throw your ads out in front of a large group of people and hope that a certain percentage of them are in your target market. But, with vertical advertising all of your advertising dollars are being focused directly on your target market. Vertical advertising provides significant ROI because only people who might be interested in your product see your advertising.

With consumers tightening their belts and decreasing their spending, it is more important now than ever to get a good ROI and create a strong brand image with consumers. Advertisers need their product to be at the forefront of the consumer’s mind every time they make a purchase in order to survive the tough economic times ahead. Historically it has been the companies that understood targeted advertising and the importance of branding that not only survived, but thrived during the worst economic times. In this day and age, vertical advertising is the best way to get a good ROI and increase brand awareness.

Vertical Advertising Increases ROI is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.