Adify Widens Global Leadership Through Expansion in Australia
March 14, 2009 by Benjamin Christie · Leave a Comment
Continues Momentum with Celebrity Chef Benjamin Christie’s Gourmet Ads; Launches New Australian Networks AdTorque and Vertical Media
SAN BRUNO, CA, March 10, 2009 — Adify, the premier provider of vertical ad network management solutions, today announced the extension of its global leadership through rapid growth in the Australian market. Since Adify’s acquisition by Cox Enterprises in 2008, the company has dramatically expanded its global client base, powering more than 150 vertical ad networks in the United States, the United Kingdom, Germany, Australia, and much more.
According to a recent IAB Australia report, online advertising in the country surpassed $1.7 billion in 2008, a 27 percent year-on-year growth. With geo targeting capabilities, and customizable international pricing, Adify’s platform is ideal for global Network Builders capitalizing in the emerging market, offering efficient means to execute successful advertising campaigns within the country and in various geographic regions around the world. Examples of Australian Network Builders powered by Adify include:
- Gourmet Ads : Founded by renowned Australian Celebrity Chef, Benjamin Christie, Gourmet Ads is the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts.
- The AdTorque Network : The AdTorque Network is the leading Australian automotive advertising network serving both the local and international market.
- VerticalMedia | TRAVEL: With exclusive partnerships with some of Australia’s largest travel sites, VerticalMedia | TRAVEL is Australia’s only travel focused vertical ad network and is one of the fastest growing travel and holiday ad networks in the world.
“Online advertising is a global business, blind to the actual physical location of our Network Builders,” said Russ Fradin, president of Adify. “Long-tail culinary, automotive and travel sites are being sought out by luxury brand advertisers who want to ensure that their ads are running on premium sites populated not only by their target demographic, but by active and engaged audiences. Our Australian Network Builders have built an impressive collection of the type of top tier sites marketers want to target.”
“The sites in Gourmet Ads’ network are read around the world by people passionate about food, wine and beer around the world. Working with Adify helps assure our advertisers that the ads reaching our readers are not only relevant contextually, but geographically as well,” said Benjamin Christie, founder of Gourmet Ads.
Bolstering its Australian team, Adify added Trent Lloyd, a 12-year media and sales management veteran, as Head of Business Development. Lloyd was most recently at Fairfax Digital, where he successfully launched ad sales for some of the top digital properties in Australia. He has a proven track record of achieving revenue growth, developing and retaining key staff and maintaining strong client and agency relationships in the Australian marketplace.
Adify’s network management services and ad technology are used by publishers to execute successful, distributed advertising campaigns. Adify’s ad server, content syndication, tracking, reporting, billing, payment and technical support functions are relied upon by over 150 networks and more than 10,000 independent publishers. This open infrastructure delivers content sponsorships, video, image and rich media advertising to the unique specifications of each Network Builder.
Vertical Advertising Increases ROI
November 13, 2008 by Benjamin Christie · 2 Comments
Times are tough, economically speaking, and most people are being more aware of their spending habits. Everyone wants to make the most of their money and advertisers are no exception. Advertisers want and need to get the highest ROI (Return on Investment) possible for every ad they purchase. The latest statistics suggest that the best way for advertisers to increase their ROI is through vertical advertising online. Gourmet Ads is a vertical advertising network for food, wine and beer. Its all we do!
Vertical advertising is actually the internet advertising world’s name for the most highly targeted and effective advertising you can get. When using a vertical advertising network to market a product its all about relevancy; such as wine is advertised specifically on websites about wine. A food product, such as low-fat cooking spray would be advertised on a page that specializes in low-fat cooking or even just food in general. Overall Vertical advertising provides a highly qualified click.
Every advertiser knows that with traditional forms of advertising you basically throw your ads out in front of a large group of people and hope that a certain percentage of them are in your target market. But, with vertical advertising all of your advertising dollars are being focused directly on your target market. Vertical advertising provides significant ROI because only people who might be interested in your product see your advertising.
With consumers tightening their belts and decreasing their spending, it is more important now than ever to get a good ROI and create a strong brand image with consumers. Advertisers need their product to be at the forefront of the consumer’s mind every time they make a purchase in order to survive the tough economic times ahead. Historically it has been the companies that understood targeted advertising and the importance of branding that not only survived, but thrived during the worst economic times. In this day and age, vertical advertising is the best way to get a good ROI and increase brand awareness.
To find out more about how vertical advertising can work for your product? Contact us today for information on developing your vertical advertising campaign.
