Test Advertising Campaigns
January 8, 2009 by Benjamin Christie · Leave a Comment
From year to year many companies undertake the same advertising activities, with many reluctant to try new things. However, given the current economic cloud over the head of many companies, a great deal are seeking cheaper advertising avenues in order to save money, reach new consumers and continue to build brand awareness.
A trend which we started to see during the 4th Quarter in 2008 and already this year is running test advertising campaigns to see how the Gourmet Ads platform performs. Some media buyers are not just buying huge media buys upfront for their clients. Instead some are doing $1500, $3000 or $5000 test advertising campaigns over shorter periods like 5 or 7 days in length.
Media buyers have also been using a series of different advertising creative to see what best performs. Once they know what advertising creative works with the audience, they go ahead and buy the advertising campaign with confidence they know how the media buy will perform.
I think given the economic situation we’ll see more testing campaigns during 2009, especially for companies that are advertising online during 2009 for the first time.
If you’d like to run a test advertising campaign on Gourmet Ads, get started by downloading our Media Kit. Then once you’ve worked out the audience campaign targeting options you’d like to reach, we can work with you to develop your test advertising campaign.
