Taking your TVC online
May 7, 2009 by Benjamin Christie · Leave a Comment
Television commercials (or TVC’s as they are referred to in the industry) have been effective for the past 50 years or so in gaining mass reach. However is mass reach always the best method? If you could spend a great deal less in reaching only your target audience, wouldn’t that be a more effective media spend?
Recent upgrades to our ad serving platform have allowed advertisers greater flexibility to deliver TVCs online to your target audience. From a cost perspective online is far greater than online, so for every $ you spend online you get a wider reaching media buy compared to broadcast or cable TV.
The first option is to deliver your TVCs in a typical 300×250 ad unit. The 300×250 is one of the most used sizes on the internet. The TVC advertisement can be setup to run upon load for the first play or purely on an engagement basis. Either way this is a great option for reaching your target audience with video based creative.
The second option is to run your TVCs either pre roll or mid roll. This is where we play your TVCs on video sites within our network. The TVC will either play before or during the main video the viewer is watching. To encourage click throughs, we also serve concurrently a companion ad which along side the video player.
One of the key features about running TVCs online is that you can not only play the video but you can have a call to action, click throughs or lead generation after the video finishes. It means that you control the entire conversation from start to finish, unlike on TV which goes to the next commercial.
If you’ve got TVCs that you’re currently running on TV but would like to run online, download our media kit or request a proposal from Gourmet Ads.
Advertising Household Cleaning Products
February 2, 2009 by Benjamin Christie · Leave a Comment
For FMCG and CPG companies who specifically make household cleaning products, targeting the main household grocery buyer is essential to ensure supermarket sales, but how do you reach an audience of consumers cost effectively?
All household cleaning products is typically wide reaching branding campaigns which are aimed at gaining brand awareness. So no matter if its “BAM”, “Windex” or “AJAX” the aim is to create awareness of their brand so when you’re in the supermarket aisle you’ll immediately see the brand and buy. Companies like Clorox and Procter & Gamble have done this very well in the last decade.
Generally speaking the main household grocery buyer is the same person in the house that cleans and cooks, so its fair to say there’s a relationship between the food and cleaning, even more so when it comes to dish washing detergents and dish washer powders. So naturally advertising your household cleaning products on foods websites and blogs is advantageous for your brand.
Household cleaning products companies have run branding advertising on TV for generations, hence they coined the phrase “TV Soaps” where they underwrote and advertised on TV programs. But with times changing Household cleaning products companies need to look towards the internet for their next generation of customers, which is why it’s important to develop branding campaigns online.
With food in mind, one of the most relevant channels for household cleaning products companies to advertise and undertake wide reaching branding campaigns is with Gourmet Ads. When advertising in our food vertical we allow your advertisements to appear directly next to recipes and articles on food. This provides extremely strong and ever reminding branding opportunity with main household grocery buyer, especially when most times they are browsing and writing their shopping list, an important time to reach the consumer. We’ve previously written about getting your brand on the shopping list.
So we’ve talked briefly about dish washing detergents and dish washer powders, but what other household cleaning products would suit being advertised with Gourmet Ads?
- Dish washing detergents
- Dish washer powders
- Oven Cleaners
- Rubber Gloves
- Kitchen Wipes
- Floor Cleaners
- Laundry Powders
- Window cleaners
- Mops & buckets
If you’d like to see your Household Cleaning Products sales jump by Advertising with Gourmet Ads, then download a copy of our Media Kit.
