The other day I was reading an old article in the New York Times about how offering Free Shipping on your ecommerce site can significantly increase sales. The article discusses and shares insight into the strategies of the some of the most popular online...Continue Reading>>
Most people think that a click (measured as the click through rate or CTR) is the only trackable metric when running a display advertising campaign. However comScore Brand Metrix data indicates that many website visitors respond to ads by going directly...Continue Reading>>
I want to share a strategy which we developed for a client who advertised every other month on Gourmet Ads last year. This client wanted Gourmet Ads to develop ideas for a yearlong campaign in 2010 which would be booked in addition to the other booked branding campaigns throughout the year. Most...Continue Reading>>
The other day I was reading an old article in the New York Times about how offering Free Shipping on your ecommerce site can significantly increase sales. The article discusses and shares insight into the strategies of the some of the most popular online...Continue Reading>> 
Most people think that a click (measured as the click through rate or CTR) is the only trackable metric when running a display advertising campaign. However comScore Brand Metrix data indicates that many website visitors respond to ads by going directly...Continue Reading>> 
I want to share a strategy which we developed for a client who advertised every other month on Gourmet Ads last year. This client wanted Gourmet Ads to develop ideas for a yearlong campaign in 2010 which would be booked in addition to the other booked branding campaigns throughout the year. Most...Continue Reading>>