Posts Tagged ‘search’

Display Ads Trigger Search

Display Ads Trigger SearchLots of Evidence to show that Display Ads initiate Search Queries.Last week one of our clients running a food advertising campaign with regular display advertising units commented to me that they were seeing a significant jump in the website reports...Continue Reading>>

Not Just Clicks

Not Just ClicksEarlier this week I stumbled over a study from iProspect.com which looked at the behavior of US internet users when visiting a website supported by advertising. The study surveyed Internet users to find out what actions they took when viewing a display ad on an ad-supported Website...Continue Reading>>