Posts Tagged ‘return on investment’

Mid-Tail Advertising

Mid-Tail AdvertisingReaching Quality Niche Sites with Mid-Tail Advertising by Gourmet AdsTake a quick think of where you visit on the Internet these days. Sure you visit Top 100 sites like CNN, ESPN and MSN but apart from those where else do you visit?If you're like most other people you...Continue Reading>>

Removing Websites

Removing WebsitesWith campaign performance and return on investment high on our focus for advertisers, we've today removed two publishers (a blog and a website) that just haven't been performing for our advertisers. It might sound peculiar for an advertising network to remove sites, but we felt...Continue Reading>>

Advertising Cookbooks

Advertising CookbooksAdvertising Cookbooks Online to the Right Audience Drives Cookbook SalesLike most book publishers, cookbook publishers have seen a decline in sales over the past few years. As margins in book publishing have slipped, so have the budgets for marketing and publicity...Continue Reading>>