Analysis of Third Party Data is vital in linking a brand with consumer

Where First Party Data is the data you collect about your own customers and target consumers usually through your own assets such as website, Third Party Data is the generic information that other firms collect.

Third Party Data is collected and then retailed for advertisers to use by a range of companies such as BlueKai or Eyeota. Third Party Data collectors come in different forms such as platforms, networks, ad exchanges and other advertisers, each with their own methods of collecting data and categories them into their own taxonomy.   These collectors or sometimes referred to as Data Exchanges can then sell you (the advertiser) the amount of data that you need to pair with your advertising  campaign to ensure you target the right audience.

The use of  Third Party Data can be vital in establishing a link with your potential consumer. However there are two downside of using Third Party Data.

a) Third Party Data is infamous for being expensive for what it is, compared to First Paty Data, however for some advertisers, the model of using Third Party Data with ad campaigns is highly effective.

b) Third Party Data is used by multiple buyers and thus may not give you the competitive edge the advertiser is after, compared to first party data.

c) Third Party Data tends to expire and is not always that “fresh”

Third Party Data always has greater reach than First Party Data

There are of course some positives. Advertisers are often forced to use Third Party Data because their First Party Data is not always enough. ie it doesnt have the reach required. Data collected by your own website or marketing programs might be able to target your current consumers, but third party data can help you reach  consumers from other locations on the internet.

With this information you can then personalize or “tailor-make” your ads to fit the demographic you are targeting. A combination of using First and Third Party Data is every advertiser’s dream – it is a collection of lots of different types of information about your consumers, leading to a more established brand which ultimately converts to more revenue.

Gourmet Ads Private Ad Exchange allows advertisers to use Third Party Data when media buying to target consumers.

Third Party Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

First Party Data reveals valuable insight into consumer behavior

Reaching target consumers, monitoring the types and numbers of people that visit a site, and which surfing habits an internet user has, is all transferred into various types of data which can be very valuable when it comes to advertising your products.

First party data is basically the data and research collected by brands themselves. First Party Data is often very valuable (and mostly confidential) to brands, giving them the knowledge about certain types of data means helps them as advertisers know the how and why to re-reach consumers or understand what prospective users might look like. By using first party data along side their advertising campaigns allows them target their advertising spend on reaching the exact target consumer.

There are endless types of first party data a brand advertiser might collect and use to re-engage with their target audience. These include but are not limited to a potential customer’s ;

• Registration Data
• Previous online shopping activity  i.e did they purchase or abandon their shopping cart
• Likelihood or intention of buying
• Gender
• Age
• Geo Location
• Time on their site
• How many times they have visited
• Number of pages viewed
• What product pages they viewed
• Browser
• Operating System

The most important fist party data to most companies is registration data. This provides the most in depth data about the person and is what is the most confidential data, hence why many companies will not share data. By knowing vital information such as this, an advertiser can focus their attentions on advertising to specific customers. The analysis of first party data is essential before using in your next advertising campaign. Without data analysis, you could be advertising to people that are unlikely to be interested in your product due to their age, gender, occupation or lifestyle. Many brands use DMPs ( data management platforms) to manage their first party data, first collecting it and then using it when media buying.

Advertisers can use First Party Data within the Gourmet Ads Marketplace

One of the advantages of using a Private Ad Exchange such as Gourmet Ads Marketplace, is the ease and ability to use your own first party data.  Gourmet Ads offers a private ad exchange where advertisers can take advantage of using the pre-arranged and fixed CPM prices for inventory.

First party data allows you to spend your money wisely and to carefully place adverts without wasting money on adverts that won’t be reaching the right consumers. First Party Data can even be used to personalize advertising creative aimed at specific consumers. This in turn is more likely for the brand to see a conversion.

Gourmet Ads believe that 2012 will be a year where advertisers everywhere will realise the phenomenal benefits of advertising using first party data. Brands that are yet to reap the benefits of using their own first party data to increase advertising sales will be able to personalise their advertising campaigns, reach various types of customers as well as target newer customers as well.

First Party Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Trends for 2012 from Gourmet Ads

For the past 4 years, and as the year comes to a close, I’ve looked forward to the future trying to predict what the Advertising Trends for the year ahead will be. Looking back I think for the most part I’ve predicted the advertising trends rather well. That said I’ll be the first to say that we’ve got some predictions wrong, but for the most part I think I’ve been on the money. My advertising trend predictions are simply derived from what we as a company are seeing in-market.

So here are our Advertising Trends for 2012

1. Real Time Bidding Budgets to Increase
Real Time Bidding Budgets was something I predicted last year and again it’s my number 1 advertising trend prediction for 2012. Why? Well late in 2011, Gourmet Ads launched our private ad exchange called the Gourmet Ads Marketplace. Since then we’ve had an amazing response to real time bidding and if anything we’ve started to see many more advertisers start buying media like this. As the year came to a close, we spoke to all our major media buying partners and not one of them said that budgets were going backwards. Nearly all of them said they will have many more advertising clients in 2012.

2. Media Buying with Data
Just like Real Time Bidding, we also mentioned Data in last year’s advertising trends. In 2011 the buzz term by Q2 was DMP (data management platform), now if you believe everything you read in the digital press, DMPs will be no longer around in 2012. Then there is the debate of 1st Party Data vs 3rd Party Data and I’m not going anywhere near that.

Our prediction is that digital media buying using some sort of data will grow significantly in 2012. I think it’s the sole motivation for advertisers contemplating a move to real time bidding platforms, i.e. the fact they can pair the media buy up with data and then buy the impressions they actually want at scale. Once advertisers have developed a clear use of their own 1st Party Data sets and can begin to only buy the impressions they want we will see continued growth in data.

3. Mobile Advertising to Grow
During Q3 in 2011 we started seeing questions on both the advertiser and publisher sides regarding mobile advertising. We had advertisers asking about inventory and publishers asking about demand ( which is always great). When publishers in the food space are asking our publisher team about mobile advertising because their building an App or dedicated mobile site, then 2012 will be all about mobile. We saw during 2012 a number of supermarkets launch iPhone and Android apps which have been highly successful with consumers. See Woolworths in Australia which have a great mobile app. As a company we too have invested in mobile. Our development team is currently working on the RecipeBridge Mobile site which is scheduled to be launched in January 2012. Mobile content aside, I wonder if we’ll see better quality mobile advertising from advertisers in 2012. It does seem that text ads are still the main type of creative used on mobile devices.

4. Branded Recipes
During 2011 we saw a major advertising trend from food manufactures and some supermarkets seeking to integrate their branded recipes on our network publisher sites. I would say nearly every RFP we received requested some sort of recipe integration as part of the media plan. We believe this is only the beginning for Branded Recipes. Observing this trend, Gourmet Ads developed our own platform for branded recipes on RecipeBridge.com, where we add all the recipes of a brand into the RecipeBridge site. Then when people search for a recipe such as “fondant recipe” then brands with fondant recipes will be displayed alongside other recipe sites, where consumers can then click through to the brands website for the ingredients, cooking method and presentations.
Early in 2012, Gourmet Ads will be announcing the launch of our Brand Solutions on RecipeBridge to help brands get more exposure for their branded recipes to household grocery buyer.

5. Video Advertising
Video Advertising for the digital advertising industry in 2011 was huge. If you don’t think it was you’ve been on another planet. I recall sitting @ Digiday New York in November and watching the “State of the Industry on Digital Video” report and being amazed by nearly every statistic being presented. This is why I’m adding it as an Advertising Trend in 2012.

Why the huge recent growth in Video Advertising? There are a number of answers why. It’s so very similar to buying television and advertisers (and their advertising agencies) understand how to buy TV media. Engagement rates are consistently solid (notice I didn’t mention click through rates). Creative is rather standard now. Most video advertisers are using a 15 or 30 second pre roll video together with a 300×250 Companion Ad using either VAST or VPAID formats. We’ve also seen in 2011 more non linear advertising solutions come to market.

For Gourmet Ads, Video Advertising was the fastest growing section of our business in 2011. We’ve seen huge demand from advertisers and we don’t think this will subside anytime soon. We believe that video based revenue will increase significantly for the company over the next year or so. That said, there are still lots of challenges for video. Lack of quality video inventory is one. We’ve worked hard to build a large collection of Cooking Videos on Tastydays. The second is the technical requirements needed to setup a publisher to accept video pre roll ads. We have made some great progress with our own video hosting platform for publishers, but more education is required.

6. The 300×600 Ad Size
There is something to say for big things and the 300×600 is one the largest display ad sizes available with many calling it the “half page ad unit” Not only from a creative aspect is there lots of room to get the message across, but in our testing we’ve seen engagement rates from 3 to 10 times better than regular display sizes.
Over the past 6 months we’ve slowly started to see more advertisers ask for the 300×600 size and given the great performance of the unit, we believe that in 2012 will see more advertisers using this size.

7. Vertical Ad Networks will Continue to Grow
As I had predicted last year, there was plenty of consolidation across the digital advertising ecosystem. We saw video companies acquire other video advertising companies, we saw ad networks acquire other ad networks and major web portals continue buying investment that make sense them. What we didn’t see was any acquisitions of Vertical Ad Networks in 2012.
Many in the Digital Press predicted that Vertical Ad Networks will die a slow death, which really cracks me up. Gourmet Ads which just focus on Food Advertising are very much alive and kicking. We’ve seen amazing growth again this year and are looking forward to continued growth in 2012. I’m often talking to my peers at other vertical ad networks and all report solid growth and revenues. Gourmet Ads in 2011 strengthened our inventory by investing in RecipeBridge and I know other networks have been quietly acquiring more web properties and inventory which they can call their own.
So yes, I’m predicting that Vertical Networks will continue to grow in 2012.

7. CPG Brands to Increase Budgets

Again an advertising trend we mentioned last year and the year before. We saw a number of new advertisers in the CPG space in 2011 and we’re already seen new brands at major CPGs advertising for the first time. That said we would like all CPGs to start using online. In 2011 we started to see CPGs run longer campaigns, compare to previous years where they were just concentrating on Q4, then going dark for the rest of the year.

We have two predictions as an advertising trend in 2012, is that we’re going to see smaller to mid sized companies move to online in 2012 where they can easily compete with large FMCG / CPG companies, possibly more so on a localized / geo targeted basis.

8. Contextual Advertising for Food Advertisers 

Another advertising trend we’ve seen from food advertisers in 2011 is the request to advertise on pages where recipe content is closely related or is contextually relevant. We’re predicting this will continue into 2012 as some advertisers want to only reach the exact target each and every time.

An example of contextual advertising for foods would be say a seafood company running a campaign for salmon and they only wanted to advertise on pages where salmon was being mentioned. Pages might be smoked salmon recipes or grilled salmon recipes. Now this is relatively easy for a single site to provide this type of targeting and Gourmet Ads has a few sites where this is possible. We’re working on contextually being able to target against videos with pre roll video advertising. The challenge has always been one around how much inventory is there.

Rolling in 2012, we predict that companies will use Contextual Advertising for part of their media plan, it might be in two ways. 1. They will allocate 10-20% of the media plan’s budget to contextual to ensure the plan remains relevant, then use retargeting and then general run of food. 2. They will book a 6 or 12 month media plan to “own” the term. I.e. they will own “salmon recipes” in very much like a sponsorship type investment, changing the ad creative when required.

What do you think about my Advertising Trends 2012 Predictions ?

If you’re curious to see what I wrote in previous years they can be seen here ;
Advertising Trends 2011, Advertising Trends 2010, Advertising Trends 2009

Advertising Trends 2012 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Is Radio Advertising better than Gourmet Ads ? Well it sure is !

There are so many differences between radio advertising vs Gourmet Ads advertising that you may be wondering which is better and which can further benefit your business and increase sales. Well, read on and discover which type of advertising might suit you.

Radio advertising is considered a traditional advertising technique along with TV and print advertising. It is this ‘traditional’ approach that tends to make radio advertising slightly lag behind other media in various studies that have been conducted over the years.

When it comes to radio advertising vs. Gourmet Ads, Gourmet Ads definitely comes out on top. Not only is radio advertising a slightly old fashioned way to advertise products, it cannot reach as many potential consumers, and it is worse value for money for advertisers.

Online advertising with Gourmet Ads can be beneficial to your sales in the sense that there are many methods for increasing consumer purchases and raising consumer awareness of your products by exposing your products to a highly relevant audience.

Gourmet Ads has a much higher price performance ratio for advertisers than if you were to use radio to reach out to your customers. Gourmet Ads’ network of sites ensure that you as an advertiser can make the most out of several platforms online to show off your brand or a particular product. CPM advertising for example is a great way of generating traffic to your website and increasing brand exposure.

So are you still thinking about radio advertising vs. Gourmet Ads? Perhaps you haven’t considered the larger number of consumers you could reach out to by using Gourmet Ads. Radio advertising might have been a great medium of advertising once, long ago when the internet wasn’t so easily accessible to consumers, but practically everyone has the internet nowadays! Radio can only reach people within a specific perimeter usually, whereas Gourmet Ads online adverts can target people all over the globe – that’s why it’s called the World Wide Web after all.

Radio Advertising can’t provide trackable results like Gourmet Ads

Gourmet Ads are the professionals, and we are on your side. We work hard to track and keep up to date with web analytics so that you can make the most out of advertising without paying extortionate prices. Through Gourmet Ads, you can expose your brand and new products by converting exposure into real sales.

Digital marketing and media analysis is what eMarketer does best, and their recent research has specifically showed the big increase in investment from companies that want to use online advertising instead of traditional advertising. The big increase is of course due to the fact that online ads work!

There is no point in comparing these two advertising media because they are so different. Gourmet Ads really can generate more traffic and therefore more sales for your company, thus making the most out of your advertising budget. So don’t consider radio advertising vs Gourmet Ads any longer, as Gourmet Ads display and video advertising can create a far more effective campaign for the advertisers.

Radio Advertising vs Gourmet Ads is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Gym Memberships to a largely female audience

No matter the month of the year, gyms are always advertising gym memberships and bring in new members. If its going to the beach or trying to keep that New Years resolution, there seems to be a dozen or so times in the year which are perfect time to market gym memberships. But who do you market to? Most so-called fitness buffs already have a gym membership, meaning that sites dedicated to this clientele bring in only a limited number of new memberships. If you are in the gym business, consider marketing to the Gourmet Ads audience.

The reason Gourmet Ads readers are a perfect fit for gym membership marketing efforts is that they are often the head of their households and the primary grocery buyer. Our audience is also made up of largely women and men who are interested in living a healthier lifestyle. Many of our viewers spend time looking for meal and recipe ideas that involve healthy foods, and others look for healthy living ideas on related lifestyle sites. In fact, our audience is the very same group of women who join gyms such as Curves, where they can get healthy while spending time with friends.

Local Advertising – Geo Targeting your Advertising Gym Memberships

Gourmet Ads has a number of marketing tools that can help you get the message about your gym in front of the right reader, at the right time.  Gourmet Ads uses a marketing technique called geo-targeting, which means that we can display your ad to users in a specific geographic area, meaning that you get targeted views of people who live or work in your area. For larger, chain gyms, Gourmet Ads can display your ad to a larger audience, while still using geo-targeted marketing to bring in the viewers you want. Another method that can be used is targeted marketing, in which customers who have previously visited your site will view an ad about your gym when they visit one of our network of food-related sites. This helps build up brand identity for your gym, and can bring in more hits to your page.

If you plan to advertise special offers, such as free classes, discounts on memberships, or free trial memberships, Gourmet Ads can place advertisements for you that will reach our budget-savvy customers. Many of our customers spend a significant amount of time researching online before they make a purchase or even before they enter the doors of a local gym so advertising on our network of sites can help raise awareness of your gym and bring in foot traffic that other methods wouldn’t. By seeing your ad as they visit several different sites, Gourmet Ads customers are more likely to click through to find out more about your gym and what you have to offer.

Advertising gym memberships to health conscious shoppers just makes sense and that’s exactly what Gourmet Ads can offer you. By placing information about your gym on our extensive network of food-related sites that appeal to shoppers looking for a healthier lifestyle, you can reach a new audience that you may be missing out on. Don’t forget, with the approach of warmer weather, advertising gym memberships as gifts can be a great idea, and Gourmet Ads reaches the network of wives and mothers that are likely to purchase gym memberships for a spouse or loved one. Gourmet Ads doesn’t just get page views for your site, we get targeted page views from the shoppers who are most likely to come in and find out more about a membership at your gym. Contact the Gourmet Ads team to find out more about how our network of sites can create more returns when advertising gym memberships and bring new members to your gym.

Advertising Gym Memberships is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Loyalty Program Data enables increase in customer visits

Loyalty program data has become hot among retailers (particularly supermarkets and grocery stores) due to its proven ability to increase the number of visits customers make, improve the average transaction amount, and improve the value of the average customer. The benefits of loyalty programs make them an obvious choice for many retailers, but most retailers aren’t taking advantage of a great asset – loyalty program data. Loyalty program data has a use that can help guide business strategy and help guide your next advertising campaign. So how can you cash in on loyalty program data? The following are a few ways your loyalty program data can help your business grow:

• Loyalty program data is an ideal way to target both keeping your old customers and bring in new customers. You can analyze loyalty program data to find out where your customers live, what cell phone company they use, what products they buy, and what days they shop.  This can help you figure out how to target new customers and how to thank current customers for their loyalty.
• Loyalty program data can help you come up with cross-promotional and co-branding ideas. For example, if you find that your customers often purchase two similar items together, you can create a sale or offer to promote those two products.
• Loyalty program data can help you plan your businesses’ expansion. If you have a brick and mortar location, you can use geographical data to find out where your customers live, and this can guide your decision on where to build your next location. Or, for online companies, geographical data can tell you where to target your advertising efforts.
• Loyalty program data can help you spend your advertising dollars more efficiently. Gourmet Ads offers geo targeting for digital advertising campaigns, so you can advertise to customers who live in high-volume areas.
• Loyalty program data can help you determine the best products to stock and how to price them. Analyzing customer spending and purchasing habits can help you figure out the best combinations of price and product for your store.
• Loyalty program data can help your direct marketing efforts. Whether you have an email campaign, a direct mail marketing campaign, or an online advertising campaign, your loyalty program data can help you create more efficient marketing plans.
• Loyalty program data can help build the strength of your brand. By creating a loyal following for your business, you will attract customers through word of mouth. Your data from your loyalty program can let you know how customers find out about you to help improve your marketing strategy.

Gourmet Ads can turn your Loyalty Program Data into a smarter marketing strategy

Loyalty program data provides advertisers with a way to understand their customers’ behavior and market their product to multiple consumer segments with more precision than ever before. We can use targeting options like either Retargeting or Behavioral Targeting to bring consumers back to your site. Whether you have already implemented a loyalty program or are considering using one, Gourmet Ads can show you how to turn the information you are collecting into a smarter marketing strategy. Whether you want to protect your market share, increase customer spending, or simply make the most of your advertising dollar, Gourmet Ads can help you turn your loyalty program data into sales.

Loyalty Program Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Gain Benefits from linking to FourSquare in your Advertising

FourSquare, the first commercially successful geolocation based social tool, is one of the few advertising concepts that is almost universally understood by businesses. By placing links to FourSquare in your advertising it allows people to “check in”- that is, to report where they are to people in their network.  When users check in, FourSquare responds by sending offers from local businesses. For companies that have a brick and mortar location, FourSquare Advertising creates one of the most highly targeted marketing tools on the market. Businesses get new customers, customers get great deals in an area where they are already shopping and spending time.

Businesses that haven’t already taken advantage of FourSquare in their marketing should consider how adding links to their FourSquare profile can benefit their business. After all, customers love relevant advertising- they sign up for emails from their favorite stores and brands, look for coupons in the Sunday newspaper, and jump on discounts offered by group buying sites. When advertising is relevant to a customer, customers pay attention. FourSquare’s unique combination of social media and traditional advertising has become the “intersection” between digital and real life, and FourSquare allows companies to interact with users, particularly regular users.

To start marketing your business on FourSquare, you must first claim your business. Once you are done, recruit your customers to being using FourSquare. The next step is to start taking advantage of what FourSquare has to offer in terms of attracting customers – you’ll need to come up with specials that will make customers want to come into your business. The benefits of using FourSquare as part of your online marketing efforts are easy to see.

Engage with consumers on FourSquare, by adding your profile into your Advertising.

So which businesses is the best match for FourSquare? Any place where people shop and gather can benefit from using FourSquare advertising. If you have a location that has an unusual or special feature, such as a local winery or tourist destination, you can spread the word to potential customers through FourSquare by using a “tip” to attract visitors. Supermarkets and restaurants can draw customers away from local competitors simply by advertising a special that will catch the eye of shoppers. Hotels that are in popular areas near tourist destinations send out notifications of last-minute specials to catch visitors as they enjoy the local sights. No matter how you choose to attract customers using FourSquare, it is an effective marketing tool that won’t cost a fortune to use.

FourSquare Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Free Shipping is such a powerful motivator for consumers to purchase

This concept of Free Shipping has been debated since the beginning of internet sales and has driven many marketing and operational decisions. While there are a variety of opinions, supported by anecdotal and empirical evidence, it has become clear that consumers prefer free shipping and base many of their internet purchases on this factor. As the economy has presented increased challenges, online retailers have been forced to consider anything that will allow them to maintain or improve sales.

Retailers have to offer consumers a strong reason to shop online. There are few factors that elicit a stronger reaction than free shipping. In fact, free shipping can be such a powerful motivator that it can cause consumers to act irrationally. David Bell, Wharton Marketing Instructor, has observed that consumers will favor an offer which provides them with $6.99 of free shipping over a $10 discount on the product.

Online retailers spend a significant amount of their resources to encourage customers to shop on their site. According to the data, this expenditure can be undone by shipping charges. The E-tailing Group’s 2008 survey noted that seventy-eight percent of customers reported that the prohibitive costs of shipping discouraged them from making online purchases. Even those customers who have placed items in their online shopping carts can be lost, if shipping charges are added to the bill. PayPal and comScore’s 2008 survey revealed that forty-three percent of customers would abandon their shopping cart if they felt shipping prices were too high.

In addition to serving as a motivation to purchase online, free shipping was also found to determine which retailers consumers would use to make their online purchases. A Forrester Research poll released in 2008 found that seventy-five percent of consumers prefer to shop with online retailers that offer free shipping. A 2008 comScore study reinforced these results when it demonstrated that seventy-two percent of consumers would switch to a different online retailer if their current retailer discontinued free shipping.

Free shipping has also been shown to create a more positive purchasing experience.

Free shipping has also been shown to create a more positive purchasing experience. Debra Miller, from Compete, reported that their Online Shopper Survey showed that consumers rated their shopping experience ten percentage points higher than those who paid for shipping. She also reported that, “high shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience.”

As has been demonstrated by the above, free shipping is a factor at every point of the online purchase. In order to take advantage of the opportunity afforded by online shopping, retailers have to review their shipping policies. To maximize the return on an online store, free shipping is essential.

Free Shipping Is Essential is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Growers Associations attract New Consumers

Growers associations provide a great way for growers of produce like nuts, corn, grapes or sugar to come together and pool resources to attract new consumers for their products. There’s growers associations for nearly everything that’s grown, for example; corn growers, apple growers, sugar growers, wheat growers, strawberry growers, potato growers, blueberry growers and cranberry growers associations to name just a few.

Unfortunately, even with an association, money is a limited resource and must be spent wisely. Advertising online is ideal for growers associations because it allows the advertiser to reach a highly targeted audience with their message which means their advertising dollar goes further.

Television ads are expensive and may not necessarily reach the desired audience, but online advertising can be tailored to reach the consumers most likely to purchase your product. Advertising for your growers association online with Gourmet Ads allow you to target foodies and those looking for recipes online. These are the consumers who really love food and are always looking for new experiences and tastes when it comes to food. Foodies enjoy researching and preparing new recipes that they find online and your advertising can be placed conveniently next to these recipes to entice them with your offerings.

A growers association’s budget is always a little tight, but in these tough economic times it can be squeezed even tighter. Advertising is a necessity to keep your product in the forefront of the consumers mind when they reach the grocery store, but you don’t want to spend more than is necessary to accomplish this goal. It could be the difference between consumers buying frozen products or fresh produce.

Advertising Growers Associations online is cost effective when budgets are limited.

Online advertising with Gourmet Ads is probably the most cost effective way to advertise for growers associations. Online advertising directly to your target audience with recipe ads allows you to reach as many consumers as is possible at a far more reasonable cost than most other forms of advertising. As your growers association searches for ways to spend less while reaching more consumers with your advertising message, you will definitely want to consider Advertising Growers Associations with Gourmet Ads.

Advertising Growers Associations is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Co-Op Supermarket Advertising allows Greater Reach on Campaigns

Nearly every supermarket and grocery buying group does some sort of Co-Op Supermarket Advertising. For those that don’t know, Supermarket Co-Op Advertising is when a number of related companies contribute to an advertising campaign by pooling all of their budgets. Usually co-ordinated by the supermarket or grocery retailer, each supplier agrees to pay an agreed amount to be included in the supermarket advertising campaign. The concept is that as a Co-Op they will have far greater reach and response, then if they had to advertise themselves.

Co-Op Advertising creates a win-win scenario for all parties. All the supplying businesses win because and professional advertising campaign and the supplier or manufacturer gets additional branding. Particularly in the USA, Co-Op Supermarket Advertising is already being used to fund online advertising campaigns. Even the largest supermarket chains are using online to not only promote their store but well known brands they carry. We’ve seen this on the wine and beer side as well as advertising for grocery lines in the consumer packages goods space.

Pooling Funds via a Co-Op increases Supermarket Advertising Budgets

Vertical advertising through Gourmet Ads is a great way to maximize the potential of co-op advertising because it offers such a great return on investment opposed to other mediums. With the current state of the economy businesses needs to take advantage of any Supermarket Advertising that is available to them and then use those advertising dollars in the most cost-effective way that will get as many consumers through their doors as possible.

Supermarket Co-Op Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.