Using Supermarket Transaction Data from Loyalty Card ProgramsAs loyalty card programs grew in popularity throughout the late 1990s, supermarkets began to realize that a by-product of loyalty programs was the collection of supermarket transaction...Continue Reading>>
Cookies are used by Online Retailers for all types of TrackingOnline consumers have become increasingly smart and increasingly picky about the products they research and buy online. Most customers will spend a significant amount of time researching...Continue Reading>>
I want to share a strategy which we developed for a client who advertised every other month on Gourmet Ads last year. This client wanted Gourmet Ads to develop ideas for a yearlong campaign in 2010 which would be booked in addition to the other booked branding campaigns throughout the year. Most...Continue Reading>>