Tap new Consumers with Supermarket Home Delivery

One of the biggest challenges faced by today’s grocery buyer is how to find the time and energy it takes to go the grocery store. With more households made up of single parents or both parents working, a trip to the store to buy those much needed staples can be a significant challenge schedule wise. While only a handful of grocery retailers offer home delivery of online orders, consumer surveys suggest that offering home delivery can be a significant way to bring in new customers.

Several large retailers have begun experimenting with the idea of delivering groceries right to their shoppers’ front door. Early results show that supermarket home delivery may be the wave of the future for many families. Canned and boxed goods are easy candidates for delivery from major retailers, but the demand for delivery of fresh goods, paper products, and even toiletries has left a major opening for local grocery stores.

While busy working families are one segment of the supermarket home delivery market, another is senior citizens and housebound adults who have difficulty physically navigating a trip to their local supermarket. Those sites that offer supermarket home delivery of grocery items- particularly retailers who intend to provide high levels of customer service such as unloading groceries inside the home- can expect to develop a loyal following among those who have difficulty in navigating supermarket aisles.

Aside from home delivery, supermarkets who are considering online ordering may want to consider store pick-up. Essentially, customers do their shopping online over the course of a day (or even several days), and then place an online order. The retailer provides a time when the customer can pick up their order, and then simply loads the selected items right into the customer’s vehicle. This method can be a great time saver for busy moms who don’t want to spend time walking up and down aisles as well as those with mobility challenges.

If your chain has decided to begin offering home delivery or curbside pickup of groceries, the next step becomes attracting customers. Since the majority of customers who take advantage of this service will be regular internet users, it makes sense to begin an online marketing campaign for your new service. Placing ads that mention home delivery on sites frequented by household grocery buyers is the best way to get the word out about home delivery options available at your location. Appealing to buyers on food-related sites such as those that offer recipe ideas or food blogs can encourage customers to click through and find out more about home delivery options.

Developing an Advertising Supermarket Home Delivery Campaign

As home delivery of online grocery orders becomes more popular, you may consider creating an advertising campaign specifically aimed at consumers who can benefit from online ordering and home delivery. For example, busy mothers who spend time looking for new recipe ideas will be glad to find out that they can have the ingredients for the healthy, easy to prepare meals they have found delivered right to their home, giving them more time for cooking and spending time with their families rather than running to the grocery stores.

Supermarket Home delivery plans work perfectly in conjunction with other online tools such as meal planning checklists that allow shoppers to plan ahead for several days’ worth of meals. Supermarkets which are planning a home delivery option should include online advertising as part of their advertising launch strategy for this increasingly popular alternative to going to the grocery store. Gourmet Ads runs advertising programs for supermarkets and grocery stores around the world everyday and we’re currently seeing more and more advertising campaigns around Supermarket Home Delivery.

Advertising Supermarket Home Delivery is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Smoking – Let Gourmet Ads Advertise Your BBQ Smokers

There was a time that smoking had become the habit of just a few remaining die-hards, but a renewed interest in the joys of smoking meat has been sparked among families everywhere. With the summer season rapidly approaching, right now is the time to start smoking your favorite meat cuts again. The best part about smoking with BBQ is that virtually anyone can learn how to do it and with just a little patience, they can create enjoyable meals for their whole family.

BBQ smokers have gained popularity with people who enjoy the rich flavors of the meat, along with the outdoor cooking process itself. While fish and meat are the most likely candidates for the smoker, a new generation of chefs has begun experimenting with everything from fruits and vegetables to cheeses. As more cooks look for ways to make use of locally produced foods to create home cooked meals, the practice of smoking foods has become trendy once again.

The upcoming warm months mean that April is the perfect time for retailers and manufacturers to start advertising smoking BBQs. Gourmet Ads audience is made up of people who have a big interest in food- a great match for those who build and sell smokers and other barbecue related products. As the grilling season starts to heat up, many of these audience members will be online searching for recipe and meal ideas and finding out more about the latest cooking trends. That’s why now is the perfect time to start developing a campaign aimed at these consumers.

Your online advertising campaign can take many different forms. If you have an advertisement developed for television, Gourmet Ads can help you place it on a website where customers can view it as a streaming pre roll video advertisement. There is also over the page advertising – an advertising method of placing your ads so that your message occupies the maximum amount of advertising space on a particular page, a great way to attract attention to your product. Rich media ads are another great option, providing customers with an interactive way to learn more about your product. For customers who have already visited your site, you can take advantage of Gourmet Ads retargeting campaign- a way of giving customers a second look at your product after they have left your site. For retailers, a particularly effective tool is the use of printable online coupons which will entice shoppers to take a look at the smoking related products you have to offer. Online advertising isn’t just for online retailers- many shoppers spend hours researching a product online before they enter a store to make a purchase, so by promoting your line of smokers online, you will build brand awareness and help customers think of you first when they start shopping.

Summer is when you should start Advertising Smoking BBQs and Smokers

The grilling season will soon be in full swing, so now is the time to start building a campaign that will get shoppers interested in the art of smoking foods. Next time a customer goes online to find a recipe for the perfect marinade or ideas on how to create those fall off the bone ribs, let Gourmet Ads show off your products online to the right audience, with Advertising Smoking BBQs and other related products.

Advertising Smoking is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

There are various strategies to consider when Advertising Gift Cards online

The use of gift cards has grown to a near everyday occurrence for many families. The sale of gift cards has become a staple of many grocery stores, department stores, and even online retailers. While people are more willing than ever to buy gift cards, the question becomes how to get consumers to buy gift cards from your company.

In the months leading up to the Christmas shopping season, Gourmet Ads partnered with American Express to create an ad campaign aimed at encouraging women shoppers to consider choosing American Express Gift cards. The strategy involved a RON campaign, which was paired with specific retargeting elements which lead to a strong increase in online sales. The same experience and knowledge that worked to create sales for American Express can help you advertising gift cards which you retail.

Gift cards fall into two general categories- store specific (gift cards which may only be redeemed at a single merchant) and anywhere cards (such as American Express gift cards which can be used anywhere credit or debit cards are accepted). Regardless of which type of card you have to offer, Gourmet Ads can help you find the right audience for your gift cards. Our large audience of shoppers who are looking for everything from a great place to eat dinner (restaurant gift cards!) to shopping money for teenagers (anywhere cards!) and gifts (store specific cards!).

Like any other product, advertising gift cards starts by knowing who your audience is

Like any other product, advertising gift cards starts by knowing who your audience is. For example, there is a large demand for rechargeable gift cards that can be used at grocery stores, discount stores, and department stores. Parents give these cards to college age students, use them to track spending, and give them as gifts. Another important category is the growing demand for gift cards that can be used much like pre-paid credit or debit cards. Not only are these great for kids, increasing concerns about the security of online shopping have fueled the market for this type of gift cards. The team at Gourmet Ads can help you design a campaign targeted at the type of customer most likely to buy your gift cards.

Gift cards are also an important impulse purchase item- next time you go to a grocery or discount store, notice how many cards are displayed at the checkout stand. Contact the Gourmet Ads team to find out more about advertising gift cards and driving sales to new heights.

Advertising Gift Cards is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Women are the target audience for Advertising Cosmetic Products

There is no doubt, that Gourmet Ads is one of the most relevant, targeted ways to advertise grocery, food and wine products to consumers online. However, you may not realize that our audience base that is made up largely of the target audience for cosmetic products, Women.

While food is important to our audience, they also love to look and feel great. Our average audience member is a woman between the ages of 27 and 55 years old – the ideal target demographic for health and beauty products. Research has shown that the primary grocery shoppers in most households are women, and that mothers are the major decision makers when it comes to shopping habits for the house hold. These same consumers purchase other items during their shopping trips – including women’s interest magazines and health and beauty items. By using Gourmet Ads to advertise products ranging from make up to anti-aging products, you will reach a consumer that is not only your primary customer, but who is also looking for products to buy during her next shopping trip.

Known as cross-marketing, the idea of advertising non-competing products on a single platform is not a new idea. However, with the increase in women who use the internet in search of new recipe ideas, sales on food items, and even online grocery shopping, the possibilities for marketing cosmetics in conjunction with food items have grown. Female consumers are known for making cosmetic purchases while shopping for food items- this is why many grocery stores have a sizeable cosmetic aisle in the store.

Advertise cosmetic products in the same location where women come to find for food

In the same way, Gourmet Ads can help you advertise cosmetic products in the same location where women come to find out more about food. There has been a documented increase in the number of women who use the internet to find recipes and meal preparation ideas for their families, and by using our platform to put your product in front of these shoppers, you will reach a largely untapped resource.

Our trafficking team has dedicated time and efforts into finding out what makes its audience willing to buy a new product. Cosmetic companies can take advantage of this knowledge by booking advertisements that have been proven to encourage customers to click through and find out more about a particular product.

While customers who visit sites that specifically market cosmetics have often already decided what they want to buy, advertising through food-related websites with Gourmet Ads allows you to reach customers who are at the beginning of the product purchasing cycle. By advertising to these consumers, you will build up your brand identification and remind consumers to look for your product as they complete routine shopping trips. If you are Advertising Cosmetic Products and would like to learn more about Gourmet Ads, then Contact Us.

Advertising Cosmetic Products is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Store Brands have grown in popularity with retailers over the past few years.

Budget conscious shoppers are increasingly turning to store brand food items as a way to lower their grocery bill while still creating nutritious, tasty meals for their families. Consumers have become increasingly savvy about the benefits of purchasing store brand goods, and are willing to try these products in lieu of national brands. In many cases, store brands have developed such a significant reputation among shoppers that consumers recognize the names of store brands.

As with any other food purchase, consumers want high quality products. More retail consumers are conscious of labels, and spend time finding out whether a store brand is comparable to a national brand before making a purchase. This means that for retail chains to attract customers to their brands, they must create products that have the same quality ingredients as more expensive national brands. Consumers have come to realize that purchasing store brands can be a hit or miss proposition though, and many are reluctant to purchase a store brand item again if they have a negative experience. In order to keep customers coming back for more, store brands must offer consumers both quality and value.

Many retail store brands have taken advantage of the groundwork laid by national brands. Packaging for store brands comes in two varieties – look-alike and individually recognizable. Some chains choose to use packaging for store brands that looks similar to the large national brand of the same item, often choosing similar color schemes, label layout, and even logos. This can lead consumers to associate products as being similar, but can also prevent a store brand from developing its own reputation. Retail brands that use packaging design that is unique to the store brand are more often able to create a retail brand that is identified by customers. This can include the creation of a specific store brand name, logo, and color scheme that is used across all products. While it may take customers longer to become accustomed to the store brand, this strategy can lead to increased brand loyalty.

Store Brands provide consumers Value for Money

Customers have developed a keen eye for products that offer the quality of name brands at the lower price of store brands. By offering high-quality store brand products, retail chains are able to attract customers who shop specific stores in order to buy these products. Marketing retail brand products is an effective strategy to increase customer loyalty as well as improving the overall profitability of grocery chains.

The majority of retail stores market their brand of products primarily by placing it next to the national brand item on supermarket shelves. However, an increasing number of retail chains are recognizing the value of creating a specific brand and marketing it directly to customers through retail advertising campaigns. To keep advertising costs down, opposed to advertising individual store brand items, Gourmet Ads can develop a program to lift the brand awareness of the store brand. This way there is a long term gain in the store brands overtime.

Cooking With Store Brands is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Cookies are used by Online Retailers for all types of Tracking

Online consumers have become increasingly smart and increasingly picky about the products they research and buy online. Most customers will spend a significant amount of time researching products before they make a purchase, and many customers are open to using different websites to make their purchases if they see a better deal. The challenge for retailers is how to target their advertising to the customers who are most likely to make purchases from that retailer. That’s where our technology comes in – by using behavioral targeting and retargeting to put your site in front of the consumers who are most likely to buy.

Behavioral targeting can be used in numerous ways to give visitors to any site a personalized and relevant experience. We use cookies as a way to collect information about users without requiring the user to input information and without accessing any private information. Cookies are used by all kinds of websites for many reasons- such as tracking session information, maintaining site preferences, and keeping items in online shopping carts. Information contained in cookies does not identify the individual user, so you can be sure that your customer’s privacy is maintained, an important consideration for many users.

Imagine being able to release a television ad that was only seen by people wanting to by your product, right when they wanted to buy it. That is exactly the concept of behavioral targeting. When a customer visits your website, information about the things they have been shopping for is automatically collected in the form of cookies. That information is used to help load advertisements that relate to those items, turning a browser into a buyer by giving them the information they are looking for when they are looking for it. There are a number of ways that we can get your message in front of the right customers using behavioral targeting. For example, say that a potential customer visits the manufacturer’s site for a particular brand of small kitchen appliance. Gourmet Ads can track this visit, and then display an advertisement featuring that product on your website. Thus increasing the likelihood the consumer will purchase the product.

The problem with most traditional methods of advertising (say television or radio) is that they are essentially a guessing game, throwing your ad in front of visitors and hoping that they will connect the dots offline. Using technologies like behavioral targeted (also retargeting and sequential advertising) is the best way of making your advertising dollars work. Essentially, you are improving the odds that the people who see your advertisement are interested in buying your product. Behavioral targeting can be used not only to display certain advertisements at certain times, but also to offer specials and savings to customers who are likely to take advantage of those offers. For example, if a customer is searching through several sites looking for the best deal on a new mixer, offering free shipping or pointing out your rebate offer on new mixers can provide a significant benefit to your customer as well as increasing sales.

Cookies are the backbone of Behavioral Targeting and Retargeting

The combination of behavioral targeting and an ad campaign designed to turn shoppers into buyers can make your advertising dollars go farther. Gourmet Ads helps retailers market to the right customers at the right time by designing ad campaigns designed to make the shopping experience as personalized as possible. Cookies are the backbone of Behavioral Targeting and Retargeting.

Cookies and Online Retailers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

How are you Advertising your Retail Sales ?

All retailers know that there is nothing that works quite as well as a big sale to bring in customers. The problem is, how do you let customers know that you have a great sale happening? Whether you are an online retailer or a brick and mortar store, getting the word out about your sale to bring in customers is a necessity if you want to get the most out of your marketing plan. With the help of Gourmet Ads, we can develop an online advertising campaign which can not only get the word out, you can tell the customers most likely to buy your products about the sale in a way that makes them ready to shop.

The economic downturn has made many retailers a little reluctant to spend money advertising. Although it may be a little scary, the best way to bring in business is to spend money on advertising to get the most out of every sale. After all, if your customers don’t know about your great prices, how will they know when to shop? Whether you are a large supermarket or a tiny retail specialty shop, creating a smart online advertising campaign along with a great sale is the perfect way to bring new customers into your store as well as rewarding loyal shoppers with some extra special deals.

Like any other online advertising campaign, letting customers know about your sale starts with figuring out who your target audience is. Are you hoping to draw in new customers with your sale? Or are you appealing to your loyal clients with a special discount for coming back in? If you haven’t already created some sort of loyalty program that rewards customers for shopping with you, now is the time to let Gourmet Ads design a retargeting advertising program for you. No matter what type of sale you are having, notifying existing and previous customers is a great way to start bringing in visitors.

Once you have decided on what items to feature in your sale, you will also want to think about how to make the most of the customers who come in to check out the sale. This starts by designing your store with a sale in mind- this applies to both retail and brick and mortar stores. Customers who come in for a sale are often in a “buying” mode, and ready to make purchases. Take advantage of this by using cross merchandising and impulse purchases to increase how much customers buy. You will also want to incorporate creative displays, signage, and even multimedia opportunities that will draw customers in and make them want to purchase additional items.

Retailers know that there is nothing that works quite as well as large Retail Sales

When customers come in for your sale, you need a plan to ensure customers become repeat customers. In both online and retail stores, it is easy for a customer to stop by only once. Gourmet Ads can help you create strategies to ensure that customers return to your store as part of a targeted advertising strategy, ie using technology targeting like Retargeting and behavioral targeting. Let Gourmet Ads help you create a comprehensive advertising campaign that will help you make the most of all retail sales campaigns.

Advertising Retail Sales is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Holiday Shoppers by running targeted campaigns holiday days

The global financial crisis is still very real for many consumers which means like last year, this holiday period, a vast amount of consumers will be tracking down deals online. With consumer determined to limit their holiday spending some will print coupons online and take them to the store or supermarket, while others will buy online. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your holiday advertising media mix.

There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if you’re not advertising during this period then you’re definitely missing out on sales. In order to reach holiday shopper we’d recommend running targeted campaigns near key holiday dates.

Apart from simply booking advertising campaigns, it’s essential to have key messages in your advertising creative which engage with consumers driving them to your online store. Some online retailers will use coupons like percentage based i.e 10% off the product or total order. While other online retailers during the holiday season will offer a credit or rebate towards their next purchase with them.

Holiday Shoppers like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping”

In terms of key delivery based messages to help convert customers, make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers who order online. There is a great deal of evidence in the market place that suggests that free shipping can significantly help conversion rates online.

Finally, we’d suggest booking a variety of advertising units such as regular display, interstitials, expandable ad units, video and rich media. You might also be interested in Holiday Advertising blogs we’ve written in the past. Each have a different take on the event and these are focused to Q4 Holidays, see;

• Thanksgiving Advertising
• Black Friday Advertising
• Cyber Monday Advertising
• Christmas Advertising

If you haven’t already booked your Holiday Shoppers Advertising, then don’t delay as the Gourmet Ads network often books out during key holiday dates throughout the year.

Reaching Holiday Shoppers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.