Brand Advertising Next to Recipes is a Great Positioning ToolHow much more targeted can an ad get than to be a food ingredient placed directly next to a recipe that calls for that ingredient? Branding is everything when it comes to marketing food...Continue Reading>>
50% of online users are looking for Online RecipesWe recently wrote a blog called Recipes for 50% which talked about how some research by JupiterResearch which indicated that 50% of online users are looking for food and cooking information online. Since then we’ve been told...Continue Reading>>
50% of online users are looking for Recipes and Cooking Info OnlineAn interesting report from JupiterResearch called "Targeting Online Food Lovers -- Identifying Segments and Online Advertising Opportunities," reveals that 50% of online users are looking for food and cooking information online. Let...Continue Reading>>