Advertising Herbs and Spices to Household Cooks

The only way you are ever going to make the recipe that you want, with the flavors that are so important to it, is to add the herbs and spices that are needed. An essential part of every recipe, dishes would not be their best without these tiny ingredients. Herbs and spices are a major part of every grocery shopping list, and although they may seem insignificant to any novice chef, they really can be the difference between an average meal and an incredible meal. With so many people now branching out and enjoying different cuisine from countries all over the world, it is no wonder that the use of herbs and spices in cooking has become a lot more experimental for consumers too. The various herbs and spices that line the shelves of every grocery store now come in pre-made mixes or individual jars for you to mix yourself.

It is the consumers’ brand awareness of the herbs and spices out there that is one of the interesting food trends in today’s market. People that love cooking at home are a lot more aware of the spice mix brands available than we give them credit for. So many people take pride in their heritage and it is this pride that has spurred a lot of home cooks to create dishes using the recipes of their ancestors. From delicately flavored salts to flower essences, a number of specialized herbs and spices brands are emerging.

Not only are herbs and spices a major part of recreating a recipe that has been passed down the family from generation to generation, but they also in many cases are used for medicinal purposes. The nutrients found in certain herbs and spices can be a great way of getting consumers interested in your product. Everyone is becoming so health conscious nowadays that by telling potential customers about the benefits of herbs and spices, you can capitalize on your advertising and at the same time educate your consumers.

Advertising herbs and spices is an emerging niche area

Advertising herbs and spices is a practically untouched niche at the moment, with only 0.06% of the total advertising budget being spent on these small ingredients. Pepper and curry are advertised a lot more than every other herb and spice out there, and so now is the optimum time for advertising! By raising awareness of how beneficial herbs and spices are, your consumers will be keen to buy your product.

Gourmet Ads customers are often home gourmets and chefs, always looking for adding newer flavors and twists to the routine food. As a result, the Gourmet Ads network of sites is an ideal platform for advertising herbs and spices, exposing consumers to these brands and general raise product awareness. Having people aware of your product is just the first step, and advertising herbs and spices on Gourmet Ads will lead to the desire and need for these products, and put these products right in front of the targeted audience.

Advertising Herbs and Spices is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Cooking Classes is an ideal way to cross market products

Have you ever sat home and watched a cooking show or cooking classes with the same sense of awe that you watch science fiction? You think, that would be awesome, but I’m never going to be able to do it. For many devoted food television watchers, this is a pretty common experience.  The rapid growth in food-related television has fuelled an equal boom in the number of shoppers who have the desire to create food-TV worthy dishes, but who lack the confidence to do so. This trend is probably the biggest reason for the demand for cooking lessons that teach everything from sauces to soufflés. Consumers are looking for someone to show them how to make great meals at home, and there are a number of ways that retailers can step in to fill this void.

If you have been to a better quality cooking implement store such as Williams Sonoma, you have probably seen one of their cooking classes or cooking demonstrations. This is a tactic that has paid off so well for these stores that many smaller retailers are competing to offer the same experience to their customers. The great part about advertising this way is that it is cost effective, manageable, and an ideal way to cross market products. For example, a grocer could demonstrate a recipe that uses not only foods found in the store, but also cooking gadgets that the store may also sell. Or, local stores can team up, with kitchen stores offering discounts at local grocers, or by allowing chef-demonstrators from a local store to come into a grocer to try out a new recipe for shoppers. The possibilities of such cooking classes are endless, and can be used at grocers, book stores, kitchen specialty shops, department stores, and even trade shows.

Another way that retailers can take advantage of the growing interest in food and cooking lessons is to bring in new customers by offering lessons on food preparation and targeting food-television lovers. Customers who watch food television are often the primary shoppers in their household, so getting these shoppers in your door is a sure fire way to get them interested in what you have to offer. Take advantage of internet and traditional marketing tools to get the word out about your upcoming demonstration, and you’ll find that customers flock to your store to see what you have to offer. Just make sure you’re advertising to the right group of customers, and be prepared for a busy day!

Celebrity chefs providing cooking classes create a high loyalty among the customers

The elevation of TV Chefs to near-celebrity status can be a particularly useful tool for retailers. Whether you hire a celebrity chef to provide cooking lessons in your store or have a local chef teach students how to prepare a favorite celebrity dish, consumers love the idea of being able to learn from these high-power chefs. If you plan to offer cooking lessons, consider those that are centered on a particular chef (or group of chefs) to attract the loyal followers of these top cooks. You may also want to sponsor demonstrations given by a favorite chef in another location.

No matter how you choose to take advantage of consumers’ craving for culinary education, the effort is worthwhile due to the high level of loyalty that this inspires among your customers. Talk to your existing customers, and find out what they want to see. Once you are ready to hold a chef-cook event, make sure to spend some time marketing it to bring in the biggest number of shoppers. Cooking classes and demonstrations are surely the way to your “foodies’” hearts.

Advertising Cooking Classes is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

These days Food Blogs are part of most Digital Media Plans

Food blogs are more than just a way for people to talk about food. Food blogs are among the most read sites on the web. Just like any other type of blog, not all food blogs are good blogs. However, the Gourmet Ads network of sites includes some of the highest rated food blogs on the Internet. Advertising on our hand selected food blogs is a great way to get your product in front of the people who buy food, kitchenware, appliances, products for entertaining, and much more. Of course, not all of our blogs are just people talking about recipes. People who love food also love entertaining, traveling, great wine, food related gadgets, and many of the finer things in life.  They are also the shoppers that buy makeup, house wares, health products, and paper goods for their homes.  And many of these shoppers are reading food blogs right now.

The blogs on the Gourmet Ads network fall into a number of categories. Recipe blogs are some of the most read blogs on the Internet. Our customers are often busy moms and dads who are searching for smart, healthy, exciting ways to feed their families. These shoppers spend time reading food blogs that give them ideas for what they will pick up on way from work tonight and feed their family for dinner. Shoppers also read recipe food blogs hoping to find ways to get dinner on the table faster using convenience products and ready-to-eat meals. These shoppers are the ideal audience for food manufacturers, companies that make timesaving kitchen appliances and even local restaurants that offer kid-friendly dining.

Another category of food blogs on the Gourmet Ads network are blogs dedicated to food television and favorite celebrity chefs. Shoppers who read these blogs consider themselves to be gourmet chefs and they are the ideal target audience for companies that manufacture high-end kitchen appliances, grocery stores that sell gourmet food items, and fine dining restaurants. Gourmet Ads tools including geo-targeted marketing technology mean that you can put your ad in front of a potential customer right in your area. Our gourmet readers enjoy a high quality cup of coffee, the perfect bottle of wine, and products designed to make entertaining more fun.

Advertising on Food Blogs helps you reach Highly Engaged Consumers Online

Some of the blogs on the Gourmet Ads network are dedicated to the search for new food and cooking-related products. Bloggers will often try out new products and then report their opinion about the product to their many loyal readers. Companies that choose to offer online coupons will find that placing an ad on these sites allows them to reach exactly the audience they are searching for.

Many of our readers are searching for new recipe ideas, uses for favorite products, and are hoping for the inside scoop on the latest kitchen technology. Advertising on food blogs can be a smart way to reach the consumers that want to buy your products. The food blogs hand-picked by Gourmet Ads have fresh content, large audiences, and are updated regularly to keep viewers coming back. Instead of spending your advertising dollars on off-topic sites in hopes of catching a few viewers who may be interested in your product, consider advertising on food blogs and reaching the shoppers who will be shopping in local grocery stores tonight.

Advertising On Food Blogs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

There’s no doubt that Recipe Advertising Increases Product Sales

Using recipe advertising to increase sales and attract new customers to your products is an idea that simply makes sense. As customers shop for new ideas for feeding their families, providing recipes that include your product can turn an occasional buyer into a loyal customer. There are a number of different ways to include recipe advertising ideas in your next marketing campaign.

A few recipe advertising ideas from Gourmet Ads to help you get started:

1. Advertising Recipes on your Brand’s Website – One of the easiest way to include recipe advertising ideas in your current marketing plan is to offer recipes on your own site. You can feature recipes on the front page, include a section for recipes, or even offer consumers the opportunity to submit their own recipes using your products.  Many companies also include recipe ideas in the email newsletters that they send to customers who sign up on the website.
2. Recipe advertising ideas go perfectly with online advertising. You can link to recipes within your digital ads, or simply feature an ad in your online ads. You can also include a recipe within a site that offers a database of recipes, including a number of sites that Gourmet Ads purchases media from.
3. Creative video advertising featuring your recipes- If you have created a video that tells customers about how they can use your product, you can place these ads on Gourmet Ads network sites to draw in viewers. Gourmet Ads specializes in placing full-featured video advertising, and can help you find the perfect spot for your video advertising.
4. Advertising a downloadable recipe booklet- Recipe booklets containing brand-specific recipes have been popular for many years. The internet allows you to advertise your recipe booklet and let customers instantly download and view or print recipes from your site. You can offer downloadable recipe booklets as an incentive for signing up for email newsletters, or simply advertise your booklets as a way to bring customers to your site.
5. Advertising a recipe app for iPhone or Android- Customers are increasingly turning to smart phones to find recipe ideas even while they are in the grocery store.  If you have a recipe app that works with a smart phone, advertising it online let your potential customers know what you have to offer.
6. Develop video recipes featuring your products- Online “cooking shows” are one of the hottest trends in digital recipe advertising. Creating a recipe that can be demonstrated in an online video is a surefire way to bring in customers.  In fact, many video advertisements that feature recipe ideas are sent to friends and linked to by blog posters, creating a “viral” advertisement that can bring in even more viewers.
7. Partner with celebrity chefs to advertise your recipes- Many Gourmet Ads readers love to follow celebrity chefs, and advertising that gives shoppers a chance to try out a recipe from their favorite chef using your product is sure to catch the eye of our audience. You can combine different types of recipe advertising ideas with your celebrity chef offerings, including video recipes, a recipe app, and downloadable recipe booklets.

Finally, Gourmet Ads runs the recipe search engine, www.recipebridge.com and we can execute various recipe advertising programs for clients to really drive people to your brand site.

If you’d like to learn more about Recipe Advertising by Gourmet Ads, contact us.

Recipe Advertising Ideas is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We’re Exploring new RecipeBridge Opportunities

It’s now been a few weeks since Gourmet Ads acquired the Recipe Search Engine, see ‘Gourmet Ads Acquires RecipeBridge‘, and now the RecipeBridge opportunities are expanding. Since the acquisition, our development and design teams have been making a number of robust changes to the site, with dozens more to follow over the coming weeks. We’ve got a new logo (see above) and a brand new interface coming very soon.

So now the development schedule is locked in and underway, we’re interested in exploring opportunities with both food and wine brands around the world. Apart from just simply adding your brands and recipes to RecipeBridge (Submit your Recipe Website) for our audience to discover, we are keen to start having discussions about partnerships.

Ideas about partnerships might include;

• Content & Integration type Partnerships
• Co-branded Microsites & Landing Pages
• Dedicated Pages for Food Brands
• Grocery Coupons and Widgets
• Dynamic Advertising Solutions
• Powering Mobile Applications and Web Apps
• Integrated Widgets

Finally, apart from the website, we are redeveloping the RecipeBridge Recipes API (Webservice) which we can use to power most of the offsite use of our recipe search data. So if you’re building a web application or mobile app, this is the easiest way to integrate our search results.

Contact Us for more RecipeBridge opportunities

So let’s start a conversation, Contact Us with your ideas and we’ll setup a time to chat and explore Recipebridge opportunities with you and your brand.

RecipeBridge Opportunities is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Halloween Advertising Opportunities

While the Halloween season immediately brings to mind Halloween candy and pumpkins, for food advertisers, the season offers many other opportunities for increasing customers’ awareness of your product and the many ways they can use it. Halloween advertising has created some of the most memorable campaigns and the nature of the season makes it the perfect time to launch new marketing ideas including the use of characters or Halloween themed items to market your product. Digital advertising offers some of the best opportunities for Halloween based advertising campaigns, and the readers at Gourmet Ads are the ideal audience for your Halloween advertising.

For candy manufacturers, the association between their products and Halloween is obvious. However, with the large amount of competition on the market during this period, making your product stand apart from your competitors is vital to increasing sales both during and after Halloween. Since Halloween candy is a product primarily aimed at children, the use of fun Halloween characters and themed advertisements can attract both younger consumers and the parents who make purchasing decisions. The majority of Gourmet Ads audience is comprised of the primary grocery buyer in the home, who is almost always a parent. Placing a Halloween themed ad on our network can increase parental awareness of your brand as well as reinforce children’s requests for a particular type of candy. Offering ideas such as fun ways to include your candy in Halloween recipes and celebrations is a sure fire way to catch the eye of these viewers.

Not just candy for your next Halloween advertising campaign

While candy is an important part of Halloween, there are other products that can benefit as much or more. For example, a large number of adults participate in Halloween celebrations. A number of successful Halloween advertising campaigns that feature adult products such as beer and other types of alcohol have demonstrated that the fun of Halloween translates just as easily for adults as it does children. If you produce beer, wine, liquor, or any other type of product that would fit in at an adult Halloween celebration, advertising on Gourmet Ads’ network can help you reach out to adult readers who are planning or will be attending a Halloween celebration.

Like most holidays, there is an important food-based component to Halloween celebrations. Halloween foods are usually not limited to a single meal (like Thanksgiving). Gourmet Ads readers enjoy finding out about new recipe ideas that feature both new products and old favorites, and those that have a Halloween or fall theme are perfect this time of year. Businesses ranging local producers of pumpkins and other produce to companies that produce fall favorites like pies and soups can benefit by offering ideas on incorporating their products into fall meals. Halloween parties held at schools today have shifted focus from sweets and candy to healthier alternatives, and many of our readers are searching for ideas for this type of celebration. The increase in health conscious consumers has lead to market opportunities for companies who can offer lower sugar and fat alternatives for Halloween and beyond.

Whether you have created a clever new Halloween character or you want to catch the eye of adult revelers, Halloween advertising on the Gourmet Ads network will put your product in front of Halloween shoppers.

Halloween Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Eggs to elevate the Staple Humble Egg

Have you ever heard the ad campaign about the “Incredible, Edible Egg”? This campaign advertising eggs have regained popularity as a healthy source of protein and a food that can be enjoyed on its own or as part of an endless number of recipes. As consumers start enjoying this humble staple again, now is the perfect time for egg boards and egg producers to educate customers on the versatility and health benefits of eggs. As part of your complete marketing strategy, Gourmet Ads can place your ads so that they reach out to customers who do the cooking and grocery shopping in their homes.

While eggs in general have been making significant strides in the hearts and refrigerators of consumers, there is a rapidly growing interest in organic and free range eggs. One of Gourmet Ads customers has seen a high level of interest in a video they created which shows customers the very farm their eggs come from and gives them a chance to view how an organic farm can help them enjoy eggs that are produced in the healthiest way. The advertising eggs video has attracted attention from shoppers who want to find out what “organic” and “free range” actually mean to them, and has become one of the most successful video advertisements that Gourmet Ads has placed. If your company produces a similar type of organic, cage-free, or free-range egg, Gourmet Ads can help you bring attention to your eggs.

Whether you are a producer of organic or standard production eggs, customers are again looking for ways to enjoy eating eggs, and you can develop a marketing campaign that will remind shoppers why eggs are the ultimate comfort food. The Gourmet Ads network of sites reaches everyone from gourmet cooks to home chefs, although the majority of our audience is made up of women who are the main grocery shoppers in their homes. Advertising to these customers about the health benefits of eggs is a great way to catch their eye, and Gourmet Ads can help you place advertisements that will appeal to these shoppers.

Farmers when Advertising Eggs can communicate the health benefits of Free Range Eggs

Another great way to bring customers to your site and remind shoppers to pick up eggs on their next trip is to let Gourmet Ads help you place recipe ideas featuring eggs on our network of sites. Gourmet Ads customers are always on the lookout for healthy, quick, delicious ways to feed their families, and many egg recipes fit this description to a tee. Gourmet Ads can help you place advertisements on our network of sites that feature eggs. If you are an egg marketing board that has come up with a clever idea to help promote cooking with eggs, Gourmet Ads can show you how placing your ad campaign online can reach a much larger segment of the grocery buying population than even television and print advertisements.

When you are ready to introduce new shoppers to the many health benefits of eggs, let Gourmet Ads help you manage your online campaign for advertising eggs and reach the customers who are looking for you.

Advertising Eggs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Increase Supermarket Sales with Recipe Advertising

Clever food manufacturers know that one of the best ways to sell their products is to increase the number of ways that customers use that product. Research tells us that consumers are always looking out for new cooking and recipe ideas, and consumers often head to the grocery store with new recipe ideas in hand. In fact, a study done by Baby Center showed that more than eighty percent of mothers use the internet specifically to find new recipe ideas.

The reason that recipe advertising works is that customers often turn to their favorite products when they need meal ideas. If you do a search of a popular auction site, you will see that shoppers are still buying recipe idea pamphlets and books that feature beloved product ideas that were printed decades ago. Food manufacturers can appeal to customers online using the same method that made product or brand specific recipes so appealing to shoppers years ago.

The secret to recipe advertising success is to consider the needs of your specific customer. Gourmet Ads has a very well defined, specific target audience that is made up of mothers and fathers who are the head cooks and grocery shoppers in their homes. They are often busy, working people who are looking for recipe ideas that will allow them to create healthy foods that their families will enjoy. Using recipe advertising, you can help these moms and dads create a meal that their family enjoys that includes one (or more) of your products. If your recipe idea is a hit, consumers will keep coming back for more recipe ideas, and more importantly, they will keep buying your product.

Recipe Advertising is the ideal way to reach Grocery Buyers

Recipe advertising isn’t just for staple items either! Many Gourmet Ads readers are very interested in cooking, and they are ready and waiting to try out the latest gourmet recipe ideas that you can provide. Recipe advertising is perfect for many manufacturers of specialty items, such as wine brands who provide a recipe that is perfectly paired with a particular type of wine. There are many different recipe advertising ideas, and finding the right one for your company takes just a little bit of creativity.

Gourmet Ads includes hundreds of sites that provide recipe ideas, placing your ads close or beside recipe. Apart from running an advertisement next to a recipe, advertisers can market an online coupon for your product, and then use our targeted marketing tools to reach out to an audience as small as a particular neighborhood or as large as several continents. Recipe advertising with Gourmet Ads can help you take sales to the next level.

Recipe Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Food Ad Network Will Grow Site’s Content, Already 1.7 Million Recipes Strong

Food advertising network Gourmet Ads today announced it has acquired RecipeBridge, the leading recipe search engine, for an undisclosed sum. The acquisition will give Gourmet Ads’ legion of content consumers access to RecipeBridge’s more than 1.7 million dishes from over 350 recipe sites.

RecipeBridge (www.recipebridge.com), founded by Milwaukee, Wisc.-based GroupHigh, is a contextual search engine that lets cooks search by food type, recipe name, ingredients, keywords, and even by special diet. A simple search of “chicken,” for example, will bring up more than 131,000 chicken recipes, which can then be refined in order to locate the perfect dish.

“Our goal is to build the largest recipe search engine, combining recipe sites, blogs, food brands and supermarkets into one destination,” said Benjamin Christie, founder and managing director of Gourmet Ads. “RecipeBridge will provide home cooks the ability to find the perfect recipe quickly and easily, no matter where on the Internet it’s located.”

Gourmet Ads will begin investing in RecipeBridge immediately, both from a content aggregation perspective as well as developing new consumer-focused features for the site. Online recipe publishers can add their sites to the search engine via a simple submission page.

Not only will this help home cooks find the best recipes from around the world, but publishers will also benefit since RecipeBridge will send cooks directly to their sites.

Click here for Press Inquires

Gourmet Ads Acquires RecipeBridge is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Is your Brand Advertising Kitchen Appliances Online ?

Competition among small kitchen appliance manufacturers is heavy, so finding the right way to advertise your kitchen appliances brand is essential for the success of your company. While many big name manufacturers have gained a large part of the small kitchen appliances market, savvy customers are always on the lookout for companies that provide quality appliances at great price points. That’s why Gourmet Ads is the perfect choice for advertising your brand- our customers know food and are always on the lookout for clever, quality kitchen appliances that fit their lifestyle.

Our audience of includes a wide range of consumers, but our primary audience are the type of shoppers that look for the best deal on a small appliance, not just the biggest name or latest trend. Our audience of shoppers are home chefs who are usually the primary shoppers and meal preparers in the home. They look for items that make creating meals easier and more convenient, as well as those that provide some level of innovation that make life just a little simpler. Not only do our customers look for standard kitchen appliances like toasters, can openers, coffee makers, slow cookers, microwaves, mixers, blenders, and food processors, they are also in the market for specialty items. Whether you sell juicers, panini presses, coffee grinders, rice cookers, bread machines, deep fryers, pasta makers, waffle makers, popcorn makers, ice cream machines, or fondue pots, Gourmet Ads has a customer who wants what you have.

Our team uses a variety of advertising tools to get your products in front of the customers who are most likely to use them. For example, Gourmet Ads has the ability to use targeted advertising so that a customer who does spend time researching the best Belgian waffle maker will see the one your company offers as quickly as possible. What we are about is advertising kitchen appliances to an audience that knows and loves food just makes sense.

Consumers are spending more time than ever researching Kitchen Appliances online

As the market for small kitchen appliances continues to grows, consumers are spending more time than ever researching the latest kitchen gadgets online and Gourmet Ads has the experience you need to build brand awareness. If you are ready to show the home cook what your company has to offer, let the team from Gourmet Ads tell you more about the creative ways we can help you market and sell your small kitchen appliances.

Advertising Kitchen Appliances is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.