London Food Blogs
March 1, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking London based Food Bloggers to join our UK network.
So what are we looking for?
Ideally you’ll be producing your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Advertising Reporting Portal
- Ability to run your own house ads
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in UK, USA and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
UK Recipe Sites Wanted
February 24, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking UK recipe sites and UK food blogs to join our UK network.
So what are we looking for?
Ideally you’ll be producing your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Advertising Reporting Portal
- Ability to run your own house ads
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in UK, USA and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
User Generated Recipes
December 30, 2009 by Benjamin Christie · Leave a Comment
Some advertisers don’t like to run their advertising on websites which feature user generated content. This is because their advertising could appear next to something inappropriate. I totally understand why some companies take that stance. However, User Generated Recipe sites are different to regular user generated content and shouldn’t be included classified the same.
For those that don’t know, user generated recipe websites are where the community of thousands of recipe authors contribute to the site instead of just a few authors. Nearly every user generated recipe sites have a recipe structure to follow and they require an image for every recipe. Because the community is so varied with cultures and cooking experience, the website ends up featuring a vast amount of unique content that cant be found else where. Over time recipe authors who create great recipes that people enjoy attract a cult following. Additionally because there isn’t any editorial agenda’s at play the site grows organically and features all types of great recipes.
Gourmet Ads now represents a number of User Generated Recipe sites. So why should you be running advertising on a User Generated Recipe site?
- Large dedicated audiences
- High page impressions per user
- Continually growing with new recipes all the time
- Strong sense of community between readers and recipe authors
- Conversation between recipe authors
- Readers can rate recipes
So what advertisers can benefit from advertising on User Generated Recipe sites? Well any advertiser that wants to reach the main household grocery buyer. The person who’s looking at recipes online is also more than likely to be the same person who purchases the groceries for the household. Across the globe a number of companies including the multi national food company Unilever have developed their own user generated recipe sites.
For your next advertising campaign if you’d like to include sites featuring user generated content, then Gourmet Ads can develop a bespoke campaign for your consideration. Start by downloading our Media Kit or Request a Proposal from our team.
UK Foods Sites Wanted
December 29, 2009 by Benjamin Christie · Leave a Comment
With a strong sales team now on ground in London and an upcoming UK Roadshow for advertising agencies towards the end of January, we are currently seeking to expand the number of UK recipe sites and food blogs in the Gourmet Ads network.
So what are we looking for?
Ideally you’ll be producing your own food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Total control over campaigns – ability to approve or reject advertising
- Advertising Portal to manage your advertising inventory
- Control over advertisement pricing (set minimums and auto rejects)
- Ability to mange your own unsold inventory (or run your own house ads)
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in USA, Australia, UK and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
Recipe & Food Sites Wanted
August 30, 2009 by Benjamin Christie · Leave a Comment
For Gourmet Ads, Q4 is the business end of the year; see a recent blog we wrote for advertisers and advertising agencies called Q4 Advertising. As such we’re looking to expand the number of recipe sites and food blog in the Gourmet Ads network. Ideally you’ll be producing your own food content on a regular basis and have a great base of traffic.
What we’re specifically looking for is quality recipes sites or food blogs featuring unique content or sites that have strong traffic in either or all of these countries; USA, UK, Canada and Australia. We’ve not got dedicated advertising sales team in each of these counties and Q4 has a good sales pipeline of advertising campaigns booked, meaning you’ll earn revenue as soon as you’re approved into our network. Join the Gourmet Ads network now.
Key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Total control over campaigns – ability to approve or reject advertising
- Advertising Portal to manage your advertising inventory
- Control over advertisement pricing (set minimums and auto rejects)
- Ability to mange your own unsold inventory (or run your own house ads)
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in USA, Australia, UK and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
- Paid monthly via Paypal, Check or Wire
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
Both Recipe Sites and Food Blogs will still have to comply with our eligibility criteria, but September is when Q4 kicks in, so now is the time to join the network and start serving ads as soon as you’re approved. If you have any questions, please don’t hesitate to contact us.
Join the Gourmet Ads network now.
Canadian Sites Wanted
August 25, 2009 by Benjamin Christie · Leave a Comment
No matter if you’re in Montreal, Quebec, Toronto or Vancouver, The Gourmet Ads network is looking for recipe sites and food blogs in Canada to join our network.
What we’re specifically looking for is quality recipes sites or food blogs featuring Canadian content or sites that have strong Canadian traffic. Sites will still have to comply with our eligibility criteria, but we are keen to expand our publisher base in Canada.
With Gourmet Ads now having a dedicated advertising sales team in Canada we’re seeing a good sales pipeline of advertising campaigns, meaning you’ll earn revenue as soon as you’re approved into our network. Ideally you’ll be producing your own food content on a regular basis and have a great base of traffic.
If you’ve got a blog or website which is focused on Canada or has a great deal of Canadian traffic, then apply to join the Gourmet Ads network now.
Recipes for 50%
July 21, 2009 by Benjamin Christie · Leave a Comment
An interesting report from JupiterResearch called “Targeting Online Food Lovers — Identifying Segments and Online Advertising Opportunities,” reveals that 50% of online users are looking for food and cooking information online. Let me say that again – 50% of online users are looking for food and cooking information online.
Monique Levy of JupiterResearch noted that food fans typically are looking for the specific information found on food sites, rather than the more general food information found on health and wellness sites. “Online food lovers use food destination sites and manufacturer sites the most, rather than branded product sites and health- and lifestyle-related Websites,” Ms. Levy said.
This research shows that it’s not just foodies which use the internet to research recipes, but in actual fact it’s the wider internet audience who uses the internet as a resource for food information. This in turn means that advertising in and around recipes can have a huge effect at the supermarket checkout. One thing that the report also indicated was that people are not looking for cheap foods online, rather they are seeking information on gourmet or organic products.
So where does the half of the internet looks for food, recipes and cooking information online? Well if you take a look at the sites within the Gourmet Ads network, they are typically;
1. Recipe Portals
2. Regional Recipe Sites – like Australian Recipes
3. Nich Food Sites – like New Orleans Cuisine
4. Food Blogs
5. Chef and Restaurant sites
Major food manufactures as well as food equipment companies understand that people search for recipes online. Which is why online savvy companies like Nestle and Kraft have developed and published a wide range of recipe and food content on their sites.
So with such a volume of consumers coming to food and recipes sites, it makes sense for food and food related companies to advertise online to reach these large audiences. Add to this the diverse range of people looking for recipes also means that products which are not food related will perform – check out a blog we wrote sometime ago called “Not only Food, Wine or Beer”.
If you’d like to advertise in or around recipes on the internet, download the Gourmet Ads Media Kit or Request a Proposal from us.
Article Source ; http://www.emarketer.com/Article.aspx?R=1004743
Publish Content all the Time
June 28, 2009 by Benjamin Christie · Leave a Comment
One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.
One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.
Here at Gourmet Ads we try to publish a blog every weekday, but I read some marketing blogs that post 10-15 blogs per day and others that write a article once a week. You need to work out what works for you and more importantly what your audience prefers. Are you better to write a great post once a week or 7 average articles per week.
There is no doubt that websites and blogs that publish content all the time do better in the search engines. Add to this, as you push content our via RSS you’re exposing your audience to click on the links and come back to your site.
However depending on the format of your website or blog, do you and your team have to produce content? Could you allow your audience to produce content (user generated content) like recipes to the site. Could you let them do the hard work? Also it doesn’t have to be just written content to drive traffic; you might produce a daily video or podcast. There are lots of alternatives.
Newspaper and magazines (even web portals) establish a content plan to help decided when they’ll publish content. You should do the same, even if it’s a basic word file that you simply jot down ideas, you’ll always have a dozen or so ideas ready to go.
Finally here is a great guide which I found at about.com about publishing blogs.
- For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
- For steady growth: post at least once per day.
- For slower growth: publish at least every 3 days or 2-3 times per week.
- For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth
Advertising on Foods Blogs
December 6, 2008 by Benjamin Christie · Leave a Comment
For the past few years, many food companies have been advertising on large recipe portals or recipe websites. Advertising with Gourmet Ads provides the ability to place your advertising on Food Blogs and Recipe websites. This is probably the best way to reach a truly targeted audience and certainly one of the most cost-effective ways to increase your sales.
Advertising on food blogs hosts several other notable advantages over other advertising mediums, as well. For one thing, it is really easy to get your ad campaign started. You don’t have to hire expensive directors and actors or pay outrageous fees for photography (of course, you can if you want to). When you consider how long a customer is exposed to your advertisement on a food blog as opposed to buying a 30 or 60 second spot on radio or TV, the cost is unbelievably inexpensive.
Food blogs tend to attract people who are really interested in cooking, we some times call them “Foodies”. Generally speaking this tends to be a highly targeted audience of people who are likely to purchase your food related product. Food Bloggers tend to be on the cutting edge and influential in marketing new food products and often lead trends, so these are the people you want to market new products and ideas to. Not to mention that if they like your product you are going to end up with some extra free advertising because they are highly likely to mention their experience with your product in their blog. Its the ultimate freebie for a food brand.
Getting your product advertised on food blogs also elevates your product’s image. Branding is everything when it comes to marketing food products and being viewed on a food blog does a lot more for your product’s image than a newspaper ad ever could. And since a blog reader is exposed to your ad for a longer period of time than a TV or radio ad, they are more likely to recognize your brand when they see it on a shelf full of competitors.
As Gourmet Ads represent some of the world’s best food blogs we can quickly and cost effectivley launch your food product on a series of food blogs creating brand awareness and more importanly sales.
