There’s no doubt that Recipe Advertising Increases Product Sales

Using recipe advertising to increase sales and attract new customers to your products is an idea that simply makes sense. As customers shop for new ideas for feeding their families, providing recipes that include your product can turn an occasional buyer into a loyal customer. There are a number of different ways to include recipe advertising ideas in your next marketing campaign.

A few recipe advertising ideas from Gourmet Ads to help you get started:

1. Advertising Recipes on your Brand’s Website – One of the easiest way to include recipe advertising ideas in your current marketing plan is to offer recipes on your own site. You can feature recipes on the front page, include a section for recipes, or even offer consumers the opportunity to submit their own recipes using your products.  Many companies also include recipe ideas in the email newsletters that they send to customers who sign up on the website.
2. Recipe advertising ideas go perfectly with online advertising. You can link to recipes within your digital ads, or simply feature an ad in your online ads. You can also include a recipe within a site that offers a database of recipes, including a number of sites that Gourmet Ads purchases media from.
3. Creative video advertising featuring your recipes- If you have created a video that tells customers about how they can use your product, you can place these ads on Gourmet Ads network sites to draw in viewers. Gourmet Ads specializes in placing full-featured video advertising, and can help you find the perfect spot for your video advertising.
4. Advertising a downloadable recipe booklet- Recipe booklets containing brand-specific recipes have been popular for many years. The internet allows you to advertise your recipe booklet and let customers instantly download and view or print recipes from your site. You can offer downloadable recipe booklets as an incentive for signing up for email newsletters, or simply advertise your booklets as a way to bring customers to your site.
5. Advertising a recipe app for iPhone or Android- Customers are increasingly turning to smart phones to find recipe ideas even while they are in the grocery store.  If you have a recipe app that works with a smart phone, advertising it online let your potential customers know what you have to offer.
6. Develop video recipes featuring your products- Online “cooking shows” are one of the hottest trends in digital recipe advertising. Creating a recipe that can be demonstrated in an online video is a surefire way to bring in customers.  In fact, many video advertisements that feature recipe ideas are sent to friends and linked to by blog posters, creating a “viral” advertisement that can bring in even more viewers.
7. Partner with celebrity chefs to advertise your recipes- Many Gourmet Ads readers love to follow celebrity chefs, and advertising that gives shoppers a chance to try out a recipe from their favorite chef using your product is sure to catch the eye of our audience. You can combine different types of recipe advertising ideas with your celebrity chef offerings, including video recipes, a recipe app, and downloadable recipe booklets.

Finally, Gourmet Ads runs the recipe search engine, www.recipebridge.com and we can execute various recipe advertising programs for clients to really drive people to your brand site.

If you’d like to learn more about Recipe Advertising by Gourmet Ads, contact us.

Recipe Advertising Ideas is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We’re Exploring new RecipeBridge Opportunities

It’s now been a few weeks since Gourmet Ads acquired the Recipe Search Engine, see ‘Gourmet Ads Acquires RecipeBridge‘, and now the RecipeBridge opportunities are expanding. Since the acquisition, our development and design teams have been making a number of robust changes to the site, with dozens more to follow over the coming weeks. We’ve got a new logo (see above) and a brand new interface coming very soon.

So now the development schedule is locked in and underway, we’re interested in exploring opportunities with both food and wine brands around the world. Apart from just simply adding your brands and recipes to RecipeBridge (Submit your Recipe Website) for our audience to discover, we are keen to start having discussions about partnerships.

Ideas about partnerships might include;

• Content & Integration type Partnerships
• Co-branded Microsites & Landing Pages
• Dedicated Pages for Food Brands
• Grocery Coupons and Widgets
• Dynamic Advertising Solutions
• Powering Mobile Applications and Web Apps
• Integrated Widgets

Finally, apart from the website, we are redeveloping the RecipeBridge Recipes API (Webservice) which we can use to power most of the offsite use of our recipe search data. So if you’re building a web application or mobile app, this is the easiest way to integrate our search results.

Contact Us for more RecipeBridge opportunities

So let’s start a conversation, Contact Us with your ideas and we’ll setup a time to chat and explore Recipebridge opportunities with you and your brand.

RecipeBridge Opportunities is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Eggs to elevate the Staple Humble Egg

Have you ever heard the ad campaign about the “Incredible, Edible Egg”? This campaign advertising eggs have regained popularity as a healthy source of protein and a food that can be enjoyed on its own or as part of an endless number of recipes. As consumers start enjoying this humble staple again, now is the perfect time for egg boards and egg producers to educate customers on the versatility and health benefits of eggs. As part of your complete marketing strategy, Gourmet Ads can place your ads so that they reach out to customers who do the cooking and grocery shopping in their homes.

While eggs in general have been making significant strides in the hearts and refrigerators of consumers, there is a rapidly growing interest in organic and free range eggs. One of Gourmet Ads customers has seen a high level of interest in a video they created which shows customers the very farm their eggs come from and gives them a chance to view how an organic farm can help them enjoy eggs that are produced in the healthiest way. The advertising eggs video has attracted attention from shoppers who want to find out what “organic” and “free range” actually mean to them, and has become one of the most successful video advertisements that Gourmet Ads has placed. If your company produces a similar type of organic, cage-free, or free-range egg, Gourmet Ads can help you bring attention to your eggs.

Whether you are a producer of organic or standard production eggs, customers are again looking for ways to enjoy eating eggs, and you can develop a marketing campaign that will remind shoppers why eggs are the ultimate comfort food. The Gourmet Ads network of sites reaches everyone from gourmet cooks to home chefs, although the majority of our audience is made up of women who are the main grocery shoppers in their homes. Advertising to these customers about the health benefits of eggs is a great way to catch their eye, and Gourmet Ads can help you place advertisements that will appeal to these shoppers.

Farmers when Advertising Eggs can communicate the health benefits of Free Range Eggs

Another great way to bring customers to your site and remind shoppers to pick up eggs on their next trip is to let Gourmet Ads help you place recipe ideas featuring eggs on our network of sites. Gourmet Ads customers are always on the lookout for healthy, quick, delicious ways to feed their families, and many egg recipes fit this description to a tee. Gourmet Ads can help you place advertisements on our network of sites that feature eggs. If you are an egg marketing board that has come up with a clever idea to help promote cooking with eggs, Gourmet Ads can show you how placing your ad campaign online can reach a much larger segment of the grocery buying population than even television and print advertisements.

When you are ready to introduce new shoppers to the many health benefits of eggs, let Gourmet Ads help you manage your online campaign for advertising eggs and reach the customers who are looking for you.

Advertising Eggs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Recipes Guides provide Grocery Buyers Meal Inspiration

Today’s grocery consumer is looking for more than just ingredients – they are looking for inspiration. That’s why many companies have found success with using recipe ideas to market their products. While the idea of printing recipes on the packaging of everyday staple products has been around for many years, more companies are using recipe booklets to give customers more ways to make use of their favorite products. The state of the economy and the growing popularity of television and celebrity chefs have created a dramatic increase in the number of consumers who are choosing to stay home and cook. Even more surprising is the number of shoppers who pick out their dinner ideas based on a favorite ingredient, rather than creating a meal around existing ingredients. Whether you want to bring new customers to your product or are just looking for an exciting new marketing strategy, consider using recipe guides in your next campaign.

The first step is deciding what to include in your recipe guide. While this is a simple step for staple-type ingredients that can be included as a part of many different recipes, but even ready-to-eat food companies can use recipe guides to expand their product line. For example, you may want to create a recipe guide that includes ideas for dishes that compliment your product. Your recipe guide should include images that help build brand awareness and show off your product- for example, a holiday recipe guide should help sell the experience of enjoying your product in the context of family gatherings rather than just marketing the product itself.

“Some of the best performing advertising campaigns run on Gourmet Ads have included recipe guides as part of the call to action”, Benjamin Christie, Founder, Gourmet Ads.

The next step is getting your recipe guide into the hands of shoppers. Traditional methods include in-store displays, demonstrations, and flyers, but the age of electronic marketing provides more opportunities than ever. One way that Gourmet Ads can help you get the most out of your recipe guide is by offering it as an online give away. Advertising Recipes is easy. Gourmet Ads will design an advertising marketing program driving grocery buyers back to your website where they provide their name and address in order to receive a printed recipe guide. This simple strategy is a great way to build brand awareness and loyalty among customers looking for the perfect recipe for their next family meal. Your company benefits by creating a database of grocery buyer willing to receive information and even coupons for your product as well as providing information that will drive customers to buy your product.

Advertising Recipes for Niche Food Companies is Essential

Remember that recipe guides aren’t just for mainstream food companies. The demand among niche food products is growing quickly as more people are looking for recipes that satisfy their demand for specific dietary needs. If your company offers items that are gluten free, allergen free, or designed for any specific need, a recipe guide is a great way to build awareness and drive customers to your website to find out more. Even non-food companies such as appliance and cookware makers can benefit by developing and advertising recipes guides using your products.

Advertising Recipes Guides is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Online coupons are one of the fastest growing trends among consumers

The economic downturn and consumers growing awareness of the need to stretch their grocery dollar has made online coupons one of the fastest growing trends among consumers. Between 2009 and 2010, use of digital coupons rose to $1.2 billion, a 41 percent increase in just a year. While this trend shows no signs of slowing down, many companies have not taken advantage of the ways that digital coupons can bring new customers. So how can you use digital coupons to increase your business?

As newspaper ad coupons start to slow, the majority of online coupons users come from higher-earning families, for example, one recent report shows that families with an income above $100,000 annually are more than twice as likely to use online coupons. Consumers in this income bracket are the Gourmet Ads audience. So how are you attracting new customers to your brand by using online coupons?

Online coupons can be one of the fastest, most effective, and cost efficient ways to introduce a new product to the market. By offering coupons for a new product, you give customers the chance to try- and love- your product at a discounted rate, thus building brand loyalty which is the number one predictor of a successful product. Certain categories of products show higher rates of redemption of digital coupons. These include ready-to-eat cereal, yogurt, refrigerated dough, portable snacks, vegetables, baby products, soup, air/rug/fabric care, cheese, and lunch meats. If your item belongs in one of these categories, you will need to know what makes a digital coupon for these items so successful. Not only does the online coupon need to get in the hands of customers, it has to offer a significant discount to make customers want to try out a certain product

Like traditional coupons, the key to success with online coupons is getting it out to the public and into the hands of the customers who are most likely to use it. While there are a number of services on the internet that offer customers the ability to print out online coupons, these are not the only- or even the most efficient- ways to get coupons to shoppers. Gourmet Ads will develop an advertising strategy that can include running online coupons downloads on sites such as recipe websites which reach grocery buyers online.

Online coupons are one of the fastest, most effective way to launch a new product to the market

As the economy slowly recovers, coupon usage shows no signs of slowing down, and shoppers are spending more time looking for ways to save money and get a great deal on everyday purchases. Experts predict that food prices will continue to rise, giving customers more reasons to look for ways to cut their grocery budges. Technology improvements will also drive the use of digital coupons, with more customers looking for mobile applications that allow them to redeem coupons. Another important factor is the growing popularity of internet grocery shopping, which is an ideal venue for digital coupons. With so many reasons to take advantage of the digital coupon trend, now is the time to let Gourmet Ads design an advertising campaign incorporating online coupons for your brand.

Online Coupons Growing is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Where do consumers find New Recipe Ideas

The search for new recipe ideas that will feed a family is a constant battle for many at home cooks. Online surveys have found that there is a dedicated group of such people that look for new recipes, new products, and new ways to cook foods using a number of online sources. Studies found that this group, which is comprised primarily of people who are the primary grocery purchasers and cooks in the home, are often interested in foods and products that offer health benefits, are cost effective, and can be prepared in a reasonably fast manner. These internet users are the very audience that food advertisers are targeting, and by understanding what customers are looking for, advertisers can create marketing plans that target these needs.

The primary way that food producers and retailers can take advantage of home cooks’ search for new recipe ideas is by offering them recipes directly within advertising. While the most important tool for providing these internet users with new recipes is the internet, marketing strategies that provide new recipe ideas through in-store advertising displays, by traditional mail, or other media are also effective. For internet users, shoppers report that they are most likely to click on advertisements that offer either a coupon for a specific item or a recipe or recipes that they are interested in. Convincing a website visitor to click on a link that brings them to a food producer’s website can be a challenge, so understanding that customers are more likely to click on links that offer recipe ideas is a great way to improve the chances that a customer will visit a website.

Another way that food industry manufacturers can take advantage of this knowledge is by including a website address that offers new recipe ideas in their other advertising. This can include television or radio advertisements that direct customers to a website that offers product coupons and recipes, or adding the website address to coupons, printed ads, and in-store displays or even product packaging. As consumers are increasingly drawn to search for new recipe ideas online, making sure your customers know that you offer this information is vital.

Are you developing New Recipe Ideas for Consumers ?

The difficulty of getting consumers to read emails from manufacturers is well known. Many customers simply delete emails without reading them, even after they have signed up to receive those same emails. However, by including new recipe ideas in the email, consumers are more likely to open and read the email. Combining recipe ideas with information about new products or specials is a good way to get shoppers interested in finding out more about a product.

As manufacturers learn about the shopping, cooking, and meal preparation habits of consumers, they can target the needs of their customers. The search for new recipe ideas is an important part of the shopping process, and by providing recipes that include your products, you will be able to attract and retain more shoppers. When you design your next marketing campaign, consider including recipe ideas that will help consumers prepare foods that are nutritious and easy to create.

Home Cooks Want New Recipe Ideas is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Let’s take a look at the 10 Most Popular Blogs in 2010

As we roll onto 2011 or “Twenty Eleven” as many are calling it, I though it might be good to take a quick look back to some of the 10 Most Popular Blogs we wrote during the past year.

We’ve got a brand new website for Gourmet Ads currently in development right now, so when its live we’ll continue to try to write as many blogs as we can helping to educate advertisers, media buyers, ad agencies and internal marketing staff on how to advertise online and reach your target audience.

So here’s the 10 Most Popular Blogs of 2010….

• 2011 Advertising Trends
• Increasing Your Share of Wallet
• Video Advertising for Brands
• Advertising iPhone Applications
• Recipe Video Advertising
• Coupons Benefit Retailers
• Wine & Grocery Buyers
• Dynamic Ads
• Post Impression Tracking
• Frequency Capping

Of the 10 Most Popular Blogs, what was your favorite blog from Gourmet Ads during 2010?

Most Popular Blogs for 2010 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Rich Media is a great way to Market Ingredients and Recipes.

Recipes using rich media and featured online provide an excellent opportunity for smart product placement by food and kitchenware manufacturers. Imagine flash videos in a medium rectangle 300×250 island advertising space where a cook or chef prepares a recipe using your featured product or products.

The product being demonstrated could be a food ingredient, cooking utensil, cookware or kitchen appliance. This rich media advertising is then supported by branding ads in other locations on the page. People love making recipes they have seen on video and almost unconsciously choose the same brands they saw used in the video. After all, using another brand may not produce the same results and consumers want their recipe to be perfect.

Using rich media to create recipe videos has another advantage over other types of ads: it comes across as “friendly advice” rather than a blatant sales pitch and that makes potential customers more at ease and more likely to purchase your brand. Let’s face it, competition in the food market is tough and you need to take advantage of every possible angle if you want to survive. Recipes featured in rich media cooking videos offer a valuable service to customers while branding your product as the best choice of ingredients when preparing the recipe.

Another advantage of recipes using rich media is that they make a firmer impression in a customer’s mind. The customer is seeing and hearing about the product and is more likely to remember the brand used than in one-dimensional ads alone. The rich media and online ads can also be tied in with in-store displays to further solidify the branding of your food product, utensils or cookware.

Recipes videos cooked in rich media presentations are sure to leave a positive impression

Recipes videos cooked in rich media presentations are sure to leave a favourable impression on potential customers and increase your ROI for your online advertising.

Recipes using Rich Media is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Influence Grocery Buyers with Branded Recipes

For brands looking to influence grocery buyers online, there are two real options.

• The first is the spray and pray method, derived from a military term for not aiming, but firing in the general direction. The best illustration of this is where brands book say the home page of a portal for a day. Apart from reaching just the household grocery buyer, you reach the father, son, daughter, grand father, social gamer, automotive enthusiast and technophile. Not really the best form of efficiently if you’re trying to reach the grocery buyer
• The second method is to work with a media company, such as Gourmet Ads who not only understands how to reach the grocery buyer online, but specializes in reaching the grocery buyer online. When you start targeting a niche like the grocery buyer, sure the reach isn’t anywhere near as huge, but the upside is the spend is less and the media is much more efficient than reaching everyone on the internet.

Why do we know how to reach the grocery buyer online? Easy. Over the past few years we’ve developed a vast community of recipes sites and food blogs featuring recipes, and we’ve worked hard to ensure that our ads run close or nearby recipes online. We even work with recipe search engines. This is where meal decisions are made and grocery shopping lists are developed.

We reach Grocery Buyers via a vast community of Recipes Site and Food Blogs

Because reaching grocery buyers online is all we do their isn’t any deviation from the focus. Sure we have a strong female demographic, but we don’t have lifestyle sites, beauty sites or gossip, we only do food and more specially recipes online. This is great if you’re marketing food products with the aim of increasing sales.

Recipes Recipes Recipes is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Growers Associations attract New Consumers

Growers associations provide a great way for growers of produce like nuts, corn, grapes or sugar to come together and pool resources to attract new consumers for their products. There’s growers associations for nearly everything that’s grown, for example; corn growers, apple growers, sugar growers, wheat growers, strawberry growers, potato growers, blueberry growers and cranberry growers associations to name just a few.

Unfortunately, even with an association, money is a limited resource and must be spent wisely. Advertising online is ideal for growers associations because it allows the advertiser to reach a highly targeted audience with their message which means their advertising dollar goes further.

Television ads are expensive and may not necessarily reach the desired audience, but online advertising can be tailored to reach the consumers most likely to purchase your product. Advertising for your growers association online with Gourmet Ads allow you to target foodies and those looking for recipes online. These are the consumers who really love food and are always looking for new experiences and tastes when it comes to food. Foodies enjoy researching and preparing new recipes that they find online and your advertising can be placed conveniently next to these recipes to entice them with your offerings.

A growers association’s budget is always a little tight, but in these tough economic times it can be squeezed even tighter. Advertising is a necessity to keep your product in the forefront of the consumers mind when they reach the grocery store, but you don’t want to spend more than is necessary to accomplish this goal. It could be the difference between consumers buying frozen products or fresh produce.

Advertising Growers Associations online is cost effective when budgets are limited.

Online advertising with Gourmet Ads is probably the most cost effective way to advertise for growers associations. Online advertising directly to your target audience with recipe ads allows you to reach as many consumers as is possible at a far more reasonable cost than most other forms of advertising. As your growers association searches for ways to spend less while reaching more consumers with your advertising message, you will definitely want to consider Advertising Growers Associations with Gourmet Ads.

Advertising Growers Associations is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.