Reach an Audience of Diabetics with Diabetes Advertising on Gourmet Ads

There is no doubt that Diabetes is one of the most widespread and fasting growing health concerns anywhere, affecting more people than well publicized illnesses such as heart disease and cancer. The condition is usually chronic, but can be effectively managed through a combination of medication and diet.

Among our audience, a portion of our audience is affected by diabetes (Type 1 or Type 2) or they are pre diabetic, most without even knowing. Running diabetes advertising on Gourmet Ads will reach customers who are affected themselves or who have loved ones who suffer from this illness. While advertising foods that support diabetic health is an obvious choice, Gourmet Ads is also ideal for advertising other diabetes related products.

Products ideal for Diabetes Advertising include ;

• Low glycemic foods are important for managing both Type 1 and Type 2 Diabetes. These foods can help control blood sugar and manage weight, but many Diabetics are unaware of the large variety of low glycemic index foods available to them.
• Blood glucose meters are the most important tool in a Diabetic’s arsenal, but many Diabetics have used the same meter for years. Diabetes advertising that increases awareness of the importance of blood glucose meters, the increased affordability of meters and test strips, and the improved comfort of today’s meters are all topics that our readers want to learn about.
• Weight management plays a key role in reducing the effects of Diabetes, particularly in those individuals who have Type II Diabetes. Advertising gym memberships in the context of Diabetes management is a successful way to attract new customers.
• Diabetic Advertising often focuses on the variety of Diabetic drugs on the market, and online advertising is the ideal way to provide customers with both brand information and the ability to learn more by clicking through to a manufacturer website.
• Pharmacy chains that offer a wide selection of Diabetes drugs, Diabetic diet products, and Diabetic testing supplies can make shoppers more aware of their offerings through Diabetic advertising.
• Recent studies have found that certain vitamins can be highly beneficial in controlling Diabetes and its’ side effects, and advertising this type of specialized vitamins on Gourmet Ads is a great way to appeal to our health conscious consumer.
• The increasing health costs of Diabetes have lead to a number of Government programs around the world designed to increase the awareness of resources in the community for Diabetics. Advertising these programs on Gourmet Ads can help reach customers who may not have otherwise been aware of these programs.

Diabetes advertising can cover many areas, ranging from food and diet to health care and medical programs. Since Diabetes drugs are the most vital part of a successful Diabetes management program, our advertisers have found that educating customers about their medication has had a strong influence on the prescribing habits of doctors. Advertising a specific drug through Gourmet Ads by educating patients directly often leads customers to ask their doctor about a product they may not otherwise have considered.

The Diabetes epidemic shows no signs of stopping, meaning that an increasing number of consumers are looking for products that can help them manage the effects of the disease. Running diabetes advertising aimed at diabetics on Gourmet Ads can help increase the reach of your product as our shoppers search for the latest in diabetes care.

Diabetes Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Supermarkets with Chemists should consider Pharmaceutical Advertising

Grocery consumers turn to their local supermarket for more than milk and bread. More customers are taking advantage of the convenience of supermarket pharmacies in order to have their prescriptions filled. Over the counter medicine is another important grocery item, with shoppers picking up everything from pain relievers to acid reducers along with their weekly grocery list. As customers move away from traditional pharmacies for their pharmaceutical needs, it makes sense for pharmaceutical companies to find ways to reach consumers where they shop.

The Gourmet Ads audience is made up of shoppers who are the primary decision makers in their homes, and who do a majority of the purchasing of pharmaceutical items. That’s why reaching consumers through our network of websites makes sense for companies that sell pharmaceutical products. Gourmet Ads can help you place pharmaceutical advertising for your products on websites that are browsed by the same customers that are most likely to buy your products.

Women’s magazines have historically been a smart advertising move, and Gourmet Ads websites are the digital equivalent of those magazines, reaching many of the same consumers. Women who browse magazines that appeal to cooking, fashion, and lifestyle are the very customers who visit Gourmet Ads sites. Our network includes recipe websites, sites that offer videos on cooking, user submitted recipe sites, recipe-specific search engines, cooking forums, and food blogs. Consumers who visit our sites online are repeat visitors that report coming back to visit the site again and again.

When these customers visit our sites, we have a number of options available for highlighting pharmaceutical goods, such as traditional banner ads, floating ads, interstitial ads, and over the page ads, all of which encourage customer engagement and can make consumers eager to learn more about your products. Gourmet Ads also has the ability to place video ads, such as those developed as television commercials, on our sites. Posting video ads means that you can get more bang for your buck from previously created material. The traffic that you will get through the Gourmet Ads network is highly targeted, meaning you are more likely to have consumers click on your ad for more information.

Direct-to-consumer Pharmaceutical Advertising has been very successful

Pharmaceutical manufacturers already know that pharmaceutical advertising works, bringing in customers who may not have asked their doctor about a prescription medication without having seen it advertised. And customers who do speak to their physician about a particular medication are likely to get a prescription. Viewing your ad on one of our websites can help educate consumers about what you have to offer, creating informed customers who are more likely to ask their doctor about a particular medication or purchase an over the counter product. If you would like to offer customers a coupon or voucher that they can turn in for a trial prescription or savings on a particular medication, Gourmet Ads can include a printable coupon along with your advertisements.

Appealing to online consumers as part of your pharmaceutical advertising campaign is a smart way to reach the customers who want to buy your products. Gourmet Ads can place your pharmaceutical advertising at the fingertips of the customers you want to reach.

Pharmaceutical Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertisers on Gourmet Ads are Not Just Food Advertisers

If you’re advertising any sort of food or beverage product, then Gourmet Ads is the most relevant advertising platform for you (if we do say so ourselves). This is because we manage the advertising on sites frequented by grocery buyers. They range from food blogs to recipe sites and coupon destinations. So it’s logical to use Gourmet Ads to reach you’re the grocery buyer. However Gourmet Ads is much more than that. We have a unique and unduplicated audience which is great for advertising a range of products to.

We say that our audience lives to eat, but they also like to travel, look great, stay healthy and look stylish. Typically our audience is female aged between 27 and 55 years old, but there a few exceptions to the rule. So we’ve put together a short breakdown of sectors which perform well on the Gourmet Ads network and how we would position them for your campaign.

Travel
Food and wine go hand in hand with travel which is why both our food and wine verticals are ideal for running your next advertising campaign. Because we reach the household decision maker, it’s these people which not only make decisions about what to buy for dinner, they also heavily contribute to the decision of where they go on vacation. By using some of our retargeting and behavioural targeting options, running a travel advertising campaign with Gourmet Ads is much more cost effective than running your advertising campaign through a dedicated travel vertical advertising network.

Women’s Fashion
Our food vertical is predominately female, so Women’s Fashion is a logical fit with this audience. So no matter if you’re a designer, supermarket, mall or fashion retailer your campaign will reach your target market. Our audience likes to be at the forefront of culinary trends and no doubt they like to ear the latest fashions. Be sure to have lots of visuals or rich media to promote your fashion.

Entertainment
Both TV and Movie studios are always looking for cost effective avenues to promote their latest TV show or movie. Depending if the show or movie is aimed at a female or male demographic, we can serve the ads accordingly. However most of the entertainment campaigns we’ve run seem to always choose run of network when running branding campaigns because of the wide reach they offer.

Cosmetic and Skin Care
Cosmetic and skin care companies will find they have the ability to target different age groups with their cosmetic and skin care product advertising campaigns. By using behavioural targeting together with the food vertical you could run different advertising depending on the age group. So you could target the 30′s age group with Hydration products, the 40′s Anti wrinkle and 50′s Intense Anti Ageing products.

Automotive
Unlike dedicated automotive vertical advertising networks such as AdTorque, Gourmet Ads offers automotive related companies two specific audiences. Car companies who run advertising around small cars aimed at women will find food an ideal platform to talk with potential female buyers. Our audience is also interested in green or hybrid related advertising campaigns.

Pharmaceutical / Over the Counter Medication
Many Pharmaceutical companies can find it hard to located related inventory to some of their products online. However advertising through the Gourmet Ads we’ll reach a very female audience of consumers that want so stay healthy. Some Pharmaceutical medication that treat a range of symptoms or illness such as diabetes, acid reflux / heart burn, constipation, irritable bowel syndrome, menopause, and headaches / pain would all perform well, when advertised through the food vertical.

Baby / Maternity
Moms and moms to be are definitely part of our audience, and we’ve recently started categorizing sites that have a baby / mom focus. This allows you to delve deeper into dedicate food sites which have a specific mom focus. Some will be about foods to feed your baby as well as toddlers.

Cleaning Products
Our audience of household decision makers and main grocery buyers is ideal when advertising any sort of cleaning products for around the house. Apart from kitchen related cleaning products, any sort of consumer package goods like laundry powder, carpet cleaner, bathroom and toilet cleaner is ideal. Household appliances also would perform will so items such as washing machines, dryers, vacuum cleaners etc.

Not Just Food Advertisers, but Travel and Automotive Perform Well Also

Finally and most importantly, some of the sectors mentioned above like travel and automotive traditionally seen as an expensive CPM buy within their own environment. It’s essential to remember that when they are on travel or automotive sites they are generally at the end of the buying or research cycle. The consumer either knows where they want to travel to or are working out which car to buy. When advertising in Gourmet Ads it’s about brand awareness and capturing possible customers at the beginning of the conversation. As such Gourmet Ads will be less expensive than your typical travel or automotive focused ad network. Remember Gourmet Ads is Not Just Food Advertising.

Not Just Food is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.